beth anderson & rachel salter - ppma conference 2010
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Tuesday - Workstream 2 - Beth Anderson and Rachel Salter - Creativity and skills development master classTRANSCRIPT
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www.opm.co.uk
Bringing alive the purpose of change
Use of creative storytelling in transformational leadership
Rachel Salter & Beth Anderson
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“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw
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ProductivityIncreased ability to cope
with stress
What do we know about motivation?
Positive emotion
Frederickson, 1998, 2001 Salvatore et al, 2006
Challenge
Control
“The only constant is change.”
Heraclitus
• Increasing control can involve making small changes
• Understanding individual motivation is critical
• Recognise the need to ‘tell the story’
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What does the future look like?
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• Hindrance pressures act as barriers to change • Need to articulate vision for change in terms of
benefit to real people • Voice of the citizen or service-user is powerful
How can we lead others through creative transformation?
While 37% of leaders believed their organisations regularly delivered benefits from change, only 5% of
middle management agreed with them (Moorhouse Consulting)
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Storytelling: a tool for transformational leadership
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Storytelling: a tool for transformational leadership
• Two people on each table to be storytellers • They should identify a change that’s predominantly
being driven by efficiency • Their task is re-tell that story so they make a case for
change based on how it will deliver benefits for people• Bring in the voice of the service-user if you can
• 10 minutes: prepare, tell & listen, listeners to feedback – What would strengthen their case for change? – What would make it more inspirational?
• We’ll let you know when it’s the next storyteller’s turn…
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Feedback
• Storytellers: what did it feel like to frame the case for change in that way?
• Listeners: tips for making the case for change more inspirational?