betaling for lokale netnyheder

Jon Lund // www.jon-lund.com // [email protected] // @jonlundProvinspressen, 29. september, 2012

Betaling for lokale netnyheder

http://www.jon-lund.com


mailto:[email protected]



“Inden nytår”“Inden nytår”

Betalingsmodeller






Gratis Freemium Klippekort Delt Mur


(Reklamefinancieret)







“Inden nytår”

“Nytår”


Oktober


Oktober







“Inden nytår”

“Nytår”

“Næste år”


Oktober


3. kvartal?

“Efteråret”

Ukendt model

Oktober

“Næste år?”






Bekymringer






Some rights reserved, Eastwords: http://www.flickr.com/photos/eatswords/5880196585/

Sælge sand i Sahara?

http://www.flickr.com/photos/eatswords/5880196585/

http://www.flickr.com/photos/eatswords/5880196585/


Good enough





Fireworks. Some rights reserved, SJ photograpy http://www.flickr.com/photos/sjliew/1286426141/

ender I glemte i hjørnet, mens festen buldrer løs?

http://www.flickr.com/photos/sjliew/1286426141/

http://www.flickr.com/photos/sjliew/1286426141/


For medielandskabet

af idag...






Vi surfer løs






0

25

50

75

100

125

150

1. half 2008 2. half 2008 1. half 2009 2. half 2009

7680

87 89

143 141 142 143

93 91 91 88

38 36 34 34

Min

uts

spen

d p

er d

ay

Print Radio TV Internet

...og bruger meget tid

Kilde: FDIM






8.405.192.835(Antal sider, danskere +15 år klikker gennem hver måned)

...læser meget

Kilde: Gemius, juni 2010






+ 100.000(Forskelllige websites

danskerne besøger hver måned)

...og kommer vidt omkring

Kilde: Gemius






Nettet er stort, forankret og

fragmenteret:










http://www.youtube.com/watch?v=sLNw71O8Xvs&feature=related

http://www.youtube.com/watch?v=sLNw71O8Xvs&feature=related


Kilde: Facebook






Googledom

S o c i a l i e n

Newscorpokiet

D i s t u r b i s t a n

Kilde: Gemius, efterår 2009






Googledom

S o c i a l i e n

Newscorpokiet


20 %

15 %

10 %10 %







Googledom

S o c i a l i e n

Newscorpokiet


20 %

15 %

10 %10 %


Den

Sto

re R

est






Surfer 32 timer om måneden- Facebook’er 8 timer og 28 minutter- Googler 5 timer og 47 minutter- Bruger aof.dk 29 minutter- Bruger andre netmedier 3 timer og fire minutter

Per: aoh.dk-bruger. Mand, 46 år

Kilde: Gemius, maj 2012


1,5 % af Pers samlede nettid; 15 % af Pers online medietid(han er større medieforbruger end gennemsnittet)






Hvor godt fat har du så i brugerne?

Er niche-stof nok til at holde fast?






aoh.dk: 40.000 brugere i maj

Strejfere?Loyale?








Strejfere?Loyale?

måske 3-4000








Strejfere?Loyale?

måske 3-4000

(PS. samme forhold for politiken.dk: ca. 10 %)







0

37500

75000

112500

150000

folk

etid

ende

dk jvdk

hors

ensfo

lkeb

laddk

fyens

dk

aohd

k

dagb

ladet

rings

kjer

ndk

vejle

amts

folk

eblad

dkfo

lkeb

ladet

lem

vigdk

mjad

k

amts

avise

ndk

vibor

gfolk

eblad

dk

sndk

stift

endk

aoad

k







Kilde: Bearbejdede data fra Gemius, maj 2012

Lokale og regionale aviser samt dating.dk, jp, pol og b.dk, information, kforum og mediawatch. Hvert site er en boble, jo større boble, des flere brugere, jo længere ude til højre, des mere loyale brugere (mange besøg pr. bruger), jo højere oppe, des større stickiness har sitet (antallet af sidevisninger pr. besøg er højt). Se interaktiv version, hvor du også kan se hvilket site der er hvilket på https://docs.google.com/spreadsheet/ccc?key=0AsG-n8mybjOYdGhCYzk3TlozYlJiWkFpYzViNXl0d2c





https://docs.google.com/spreadsheet/ccc?key=0AsG-n8mybjOYdGhCYzk3TlozYlJiWkFpYzViNXl0d2c

https://docs.google.com/spreadsheet/ccc?key=0AsG-n8mybjOYdGhCYzk3TlozYlJiWkFpYzViNXl0d2c


kampen mod

evighedsmaskinerne






De andre nyhedskilder






Content Farms- billigt menneskeskabt indhold






“Journalistisk” opdræt

Lavet udfra Google-trends

+ Annoncørernes interesser






Trekking poles are invaluable hiking companions: They take much strain off your legs and hips, lend greater stability over loose footing or during a river-ford and can, in a pinch, serve to push aside thick vegetation or prop up a tarp. But there are times when you don't want to be wielding the pole in your hands....

How do I Attach a Trekking Pole to a Pack?

http://www.trails.com/how_41544_attach-trekking-pole-pack.html








Ansøg online: writer(editor, filmmaker)

Søg assignments: Rubrik fast!

Skriv: skabelon, underrubrik, SEO-tips, citater, links (.gov/edu, -wikipedia) etc.

Godkendelse, editor

Penge ind på Paypal, hver onsdag kl. 18

Styleguide Internt forum

Andria Krewson

$7,5

-15

$ 3,

5










http://www.cracked.com/video_18095_slutty-girls-in-slutty-halloween-costumes-tribute.html

http://www.cracked.com/video_18095_slutty-girls-in-slutty-halloween-costumes-tribute.html


Cracked.com

Demand MediaeHow LiveStrong






Cracked.com

Demand MediaeHow LiveStrong

Artikel: 15$Redigering: 3,5$






7000 “items” pr dag






7000 “items” pr dag

2,5 mio om året






computerskabte nyheder






Michigan State silences Notre Dame, 3-0

SOUTH BEND, Ind. -- Tony Bucciferro put the Michigan State Spartans on his back Sunday and spurred them to a 3-0 win over the Notre Dame Fighting Irish (7-11) at Frank Eck Stadium.

Bucciferro kept the Fighting Irish off the board during his nine innings of work for Michigan State (12-4). He struck out five and allowed one walk and three hits.

Senior Matt Grosso was not able to take advantage of a big opportunity for the Irish in the ninth inning.

After freshman Frank Desico walked, Ryne Intlekofer doubled and Ryan Connolly was hit by a pitch, the Fighting Irish were trailing by three when Grosso came to the plate against Bucciferro with one out and the bases loaded, but he flew out.

Brandon Eckerle was perfect at the plate for the Spartans. He went 4-4 at the dish. Eckerle singled in the first, third, fifth and ninth innings and walked in the seventh inning.

Michigan State scored in two innings to claim the victory. The Spartans scored one run in the first and two runs in the third. In the first, senior Eric Maust gave up one run on a double by Jeff Holm. In the third, Maust gave up one run on a single by Holm. Later that inning, a run came in when Bo Felt reached on a fielding error by third baseman Adam Norton.

Maust took the loss for Notre Dame. He went six innings, gave up one walk, struck out three, and allowed three runs. Michigan State's next game is on Friday, March 26 at Oakland.


aggregatorerne






0.000

1.000.000

2.000.000

3.000.000

4.000.000

2010 2011 2012 2013 2014 2015

80.000

350.000

775.000

1.350.000

2.150.000

3.275.000

Estimeret tablet-salg 2010-

Kilde: Gene Munster http://techcrunch.com/2012/03/20/ipad-sales-may-reach-66-million-in-2012/Tilpasset danske forhold - 0,005 faktoreret. Ipads antaget at udgøre 70% af samlet tablet-marked.

iPads solgt i dk





http://techcrunch.com/2012/03/20/ipad-sales-may-reach-66-million-in-2012/

http://techcrunch.com/2012/03/20/ipad-sales-may-reach-66-million-in-2012/


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