bet networks tiny & toya season 2 case study
TRANSCRIPT
TINY & TOYA SEASON 2 CASE STUDY
STICKHEAD MEDIA · STICKHEADMEDIA.COM · [email protected]· 818.533.1181
NEW YORK PHILADELPHIA WASHINGTON DC CHICAGO DETROIT DALLAS HOUSTON LOS ANGELES ATLANTA MIAMI
OBJECTIVE Get women to tune-in to watch the premiere of BET Networks Tiny & Toya show.
TACTIC Hair and nail salons were geo-targeted for a full ad domination which included magazine wraps, posters, nail files, nail polish, floor graphics, and window clings.
RESULTS The women were excited and told all their friends when to tune-in. The show was a big hit!