bestprac*ces&training%guide%% forprofessionaldevelopment ... doc... ·...
TRANSCRIPT
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Best Prac*ces & Training Guide for Professional Development
and Networking -‐June 2011-‐
Linked In is one tool that can be helpful for online professional networking purposes. As with any such tool, it is important to understand the features, sharing capabili<es and
limita<ons of the service. Use these slides to start becoming familiar with the func<ons on Linked In and make sure you understand the impact and reach of your ac<ons and se?ngs before you start using the features.
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Purpose of this Training Guide The purpose of this LinkedIn Training Guide is to help
Penn Exec Doc alumni learn how to use LinkedIn to develop, maintain, and expand higher educa9on professional networks and learning opportuni9es.
This guide includes best prac<ces for both new LinkedIn users and current LinkedIn users of all skill levels and provides step-‐by-‐step instruc<ons with screenshots for using key features of LinkedIn. All features highlighted in this guide are free, and all suggested steps are op9onal. (Note: LinkedIn Premium is an op<onal paid service, which is highlighted in the last sec<on of this guide.)
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Introduc*on to LinkedIn
What does LinkedIn help you do? Ø Manage your professional career Ø Establish your professional profile Ø Stay in touch with colleagues and friends Ø Find experts and ideas Ø Explore professional development opportuni<es
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This Training Guide Is Divided Into 4 Sec*ons 1) Tips for Ge?ng Started with LinkedIn
(Novice – slides 6-‐15) 2) Tips for Tapping Into More LinkedIn
Features (Intermediate – slides 16-‐26) 3) Tips for the LinkedIn Power User
(Advanced – slides 27-‐37) 4) Other Features of Interest and Resources
(slides 38-‐46)
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Suggested Timeline 1) Phase 1: Ge?ng Started with LinkedIn
Ø Take 3 months (Current Users) to 6 months (New Users) to get comfortable before moving to Phase 2
2) Phase 2: Tapping Into More LinkedIn Ø Spend 6 months expanding your use of addi<onal
LinkedIn features before moving to Phase 3
3) Phase 3: Becoming a Networking Hub Ø Spend anywhere from 6-‐18 months mastering
your LinkedIn skills
4) Phase 4: Exploring Addi<onal Features Ø Evaluate addi<onal features of interest over 6
months
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Sec*on 1: Tips for GeEng Started with
LinkedIn (Novices)
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GeEng Started With LinkedIn Ø Create an account – Skip to next step if you already set up an account
Ø Fill in core profile informa<on – Name & Photo – Employment – Educa<on
Ø Find connec<ons – Import (from Outlook, Gmail, other accounts) – Through colleagues and schools – Add individually
Ø Join groups & sign up for email updates
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Key Features
Ø Profile Ø Contacts Ø Groups Ø Account Se?ngs
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Create An Account 1) Go to: hap://www.linkedin.com/ 2) Enter name, email, password, & basic informa<on
3) Confirm your email address
4) Skip all other steps
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Fill In Core Profile Informa*on 1) Highlight profile and click edit profile 2) Upload photo, employment history, and educa<on
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Find Connec*ons 1) Highlight Contacts and click add connec<ons 2) Import contacts via web mail or via desktop file
3) Search for colleagues, classmates, and others
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Find Connec*ons 4) Send personal message to add contacts individually
Type personal message to invite colleagues to
connect
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Join Groups & Sign Up for Updates 1) Highlight and Click on Groups 2) Search for “The Execu<ve Doctorate in Higher
Educa<on Management” and Click to Join Group
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Join Groups & Sign Up for Updates 3) Highlight Groups and Click Groups You May Like (will
search and suggest groups based on your profile informa<on)
4) Search for group by your areas of interests and categories Ø Industry (e.g. – Higher Educa<on Management Group) Ø Alumni (e.g. – Ivy League Alumni, Duke Club of Bal<more) Ø Associa<ons (e.g. – NASPA, U.S. Distance Learning Assoc) Ø Employers / Former Employers
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Sample Profiles Wallace “Wally” Boston (Exec Doc Cohort 8):
hap://www.linkedin.com/pub/wallace-‐boston/3/688/551
Brandi Durkac (Exec Doc Graduate Assistant): hap://www.linkedin.com/in/brandidurkac
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Sec*on 2: Tips for Tapping Into More LinkedIn
Features (Intermediate)
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Expanding Your Network Ø Complete your profile – Summary and resume – Others: Websites, Interests, Email Addresses
Ø Manage your network and connec<ons – Tag your connec<ons by rela<onship – Track network sta<s<cs and number of connec<ons – Contribute to group discussion threads
Ø Ask for introduc<ons – Note degree of connec<on before asking – Explain your goals (e.g. – research interests, job interests, recrui<ng)
Ø Make and ask for recommenda<ons
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Key Features
Ø Profile – Recommenda<ons
Ø Contacts – Tagging – Network Sta<s<cs – Introduc<ons
Ø Groups
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Complete Your Profile 1) Import resume to complete your profile (op<onal) 2) Ask for recommenda<ons for your network 3) Refer to profile comple<on <ps and % completed
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Manage Your Network & Connec*ons 1) Sort connec<ons by automated tags 2) Add new tags by research interest, professional
discipline, and more
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Manage Your Network & Connec*ons 3) Monitor your number of connec<ons (direct, two
and three degrees away) 4) Look for opportuni<es to expand your connec<ons
by region or industry
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Manage Your Network & Connec*ons 5) Ini<ate and contribute to group threads about
jobs, career discussions, promo<ons, and more
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Ask For Introduc*ons 1) Iden<fy a contact you would like to get introduced
to through a connec<on (e.g. – Lois MacNamara)
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Ask For Introduc*ons 2) Choose a trusted connec<on to make an
introduc<on 3) Explain your goals for making this connec<on (e.g. –
research interests, job interests, recrui<ng)
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Make and Ask for Recommenda*ons 1) Make and manage recommenda<ons for
colleagues, students, and business partners
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Make and Ask for Recommenda*ons 2) Request recommenda<ons from your network
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Sec*on 3: Tips for the LinkedIn Power User
(Advanced)
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Becoming a Network Hub Ø Ask ques<ons and provide answers Ø Expand and share your knowledge – Post regular status updates to keep your contacts up-‐to-‐date
– Sign up for LinkedIn Today, LinkedIn Signal, and LinkedIn Blog for professional development
Ø Help others connect – Form a group – Hold events for people with common interests
Ø Publicize your LinkedIn profile – Email signature, website, resume, business cards
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Key Features
Ø Answers – Ask a Ques<on – Browse Open Ques<ons
Ø LinkedIn Today Ø LinkedIn Signal Ø Status Updates Ø LinkedIn Blog Ø Groups
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Ask Ques*ons and Provide Answers 1) Ask a Ques9on by category of interest (note: ask
within your group rather than your en<re network) 2) Browse Open Ques9ons by degree, date, or category
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Expand and Share Your Knowledge 1) Post regular status updates to keep your contacts up-‐
to-‐date
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Expand and Share Your Knowledge 2) Sign up for LinkedIn Today (op<onal) 3) Follow top news sources and industries to discover
what your colleagues are reading and sharing
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Expand and Share Your Knowledge 4) Search for informa<on with LinkedIn Signal (op<onal)
1) On Your Homepage, Enter A Topic of Interest (e.g. – “Higher Education”)
2) Filter Results By: • Network • Company • Industry • Time • Location, • School, • Topics
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Expand and Share Your Knowledge 5) Subscribe to the LinkedIn Blog (op<onal) to find out
about new features, <ps & tricks, Speaker Series…
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Help Others Connect 1) Create group around a common area of interest and
cul<vate discussions about professional development
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Help Others Connect 2) Promote an online or in-‐person event for
connec<ons with a common interest
Group: University of Pennsylvania – Graduate
School of Educa<on
Group: Penn GSE Higher Educa<on Alumni
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Publicize your LinkedIn profile
Email Signature
Resume
Business Cards
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Sec*on 4: Other Features of Interest and
Resources
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Addi*onal Features
Ø Account Se?ngs Ø Mobile Ø Jobs Ø Company Pages Ø Skills (beta) Ø Applica<ons Ø LinkedIn Premium
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Account SeEngs: Manage Preferences and Privacy Controls
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Mobile: Download LinkedIn Mobile to Access LinkedIn from Anywhere
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Jobs: For Job Seekers and Recruiters
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Companies: Research Organiza*ons
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Skills (beta): Benchmark Your Skills and Professional Development
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Applica*ons: Choose from 20+ applica*ons to expand collabora*on
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LinkedIn Premium Account: Take Your Network to the Next Level
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Addi*onal Resources
Ø LinkedIn Learning Center: hap://learn.linkedin.com/
Ø LinkedIn Blog: hap://blog.linkedin.com/ Ø YouTube: hap://youtube.com (search for videos about LinkedIn)
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Best Prac*ces & Training Guide for Professional Development
and Networking -‐June 2011-‐