best tips for linkedin for business by anne pryor 10.2015
TRANSCRIPT
[email protected] | www.meaningfulconnections.net | www.linkedin.com/in/annepryor | @annepryor
BEST TIPS FOR LEVERAGING LINKEDIN FOR BUSINESS I. LOOK GREAT BE FOUND
Create Branded Employee Profiles
Create Branded Company Page
Branded Showcase Pages with Key Words
Get Recommendations on Employee Pages II. CREATE MEANINGFUL CONNECTIONS + FOLLOWERS
Leverage HUB Strategy: Industries, Companies, People
Always Write Personalized Connection Messages
Target Followers, Follow them on Twitter, Groups, then Connect III. COMMUNICATE MARKET YOURSELF + COMPANY
Share Status Updates: Humble Self Promotion, Promotion of Others, Be Helpful Add Value
Thought Leadership: What 3 Things Do You Desire to Be Know For?
Industry Issues
Great Place to Work
Events / News
New Products / Services
Create Client / Industry Group
Start Engaging Discussions
Encourage Engagement with Questions, Award Participation – Free Consultation
Create in-Person Meet Ups IV. LEVERAGE LINKEDIN TO GENERATE LEADS
Follow Companies
See Who is Following
Competitive Insights
Search People | Advanced
See Their Groups
See Their Connections in Common V. 10 MINUTES A DAY FOR SUCCESS
Leverage Pulse | Trends, Innovations from Influencers
See What Your Network is Reading
Like, Comment, Share, Endorse, Invite Connections
Invite 4 New Connections VI. LINKEDIN MARKETING TOOLS
Publishers Tool | New Blog | Be Consistent
Include Company and Group Follow Button on Website, Email Signature
Sponsored Company Posts
Target Posts - free
LinkedIn Ads VII. MEASURE + MONITOR + ADJUST
Personal Stats, Company Page Stats, Group, Personal Page Statistics
RESOURCES: [email protected], www.linkedin.com/in/annepryor LINKEDIN CASE STUDIES: http://business.linkedin.com/marketing-solutions/social-media-case-studies.html LINKEDIN FOR BUSINESS: http://blog.linkedin.com/topic/linkedin-for-small-business/, smallbusiness.linkedin.com,
@LinkedInSMB 10.2015