best seo classes in ghaziabad, top seo institute in ghaziabad,search engine optimization,
TRANSCRIPT
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SEARCH ENGINE OPTIMIZATION
By :-Digital Marketing paathshalaWeb-www.dmpaathshala.com Follow us on : Facebook/Dmpaatshala
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INDEX
• What is SEO• What is SEM• Organic v/s Paid• Market Share• Strategic Goals for SEO• How Does Search Engine Work• SEO in 2014• SEO Process• Type of Phases• Finding Keywords• Keyword Research Tool• What is Page Url• Page Meta Description• What is Page Headers Tags• Page Content• Meta Keywords
• Best Places to Put Keywords• Understanding Long Tail• Spiderable Link structures• Use Breadcrumb Navigation• Website Design• Domain Name• Uploding Sitemap File• Robots Meta Tag• Anchor Text• The Psychology of linking• SEO Tactics Method• White Hat SEO• Black Hat or Spamdexing• Gray Hat SEO
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What is SEO?
The Process of affecting the visibility of a website or web page in a search engine’s “natural” or un-paid (“organic”) search results.The activity of optimizing web Pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search result.
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What is SEM
Search Engine Marketing
Search marketing(Pay Per Click)
Search engine Display Network
Search engine optimization
(Free/Organic)
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SEO is….
To improve the volume and quality of traffic to a website from search engine.
A subset of search engine marketing.
The art of ranking in the search engine.
Marketing by understanding how search algorithms work and what human visitorsmight search.
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Organic v/s Paid
6www.dmpaathshala.com
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Market Share
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Strategic Goals for SEO
Visibility(Branding)
High ROIWebsite Traffic
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How Does Search Engine Work
SEO
Crawling
Indexing
ProcessingCalculating Relevancy
Retrieving Result
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SEO in 2014A-Quality Content
B-Keywords and Phrases
C-Backlinks
D-Social Engagement
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SEO Process
Maintanance
WebaiteAnalysis & Technical
Audit
On page Optimization
Off Page Optimization
Link Popularity
Or Link Building
Social Channels
Submission
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Type of Phases
Website Analysis & TechnicalAudit
On Page Optimization
Off Page Optimization
Link Popularity Or Link Building
Social Channels Submission
Maintanance
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Website Analysis & Technical Audit
• Number of inbound link http://www.majesticseo.com
• Number of Pages Cached on Google,Yahoo,BING
• Current Ranking on Goolge,Yahoo and MSN
• Load Speed Tools.pingdom.com
• Browser Compatibility
• Sitemap http://seositecheckup.com
• Meta tags
• Dead Links
• Keyword Density
• HTML Errors http://validator.w3.org
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On Page Optimization
On page Optimization
Keyword Analysis
Competitor Analysis
Site Analysis
Meta tag Optimization
URL Optimization
Internal Linking
Structure
Content Optimization
Image Optimization
•Competition Keywords (www.alexa.com;semrush.com)
•Site Map and Linking
•Anchor Text (Hyperlinks in content)
•Google Site Map and Robots.txt Creation
Website Design
Optimization
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Off Page Optimization
Off Page Optimization
Directory Research & Submission
Sitemap
Link Exchang Canpaign
HTML Sitemap Submission
XML Sitemap Submission
One Way Linking
Reciprocal Linking
Three Way Linking
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Link Popularity Or Link Building
• Directory Submission www.dmoz.org,http://dir.yahoo.com
• Creation of Blogs and submitting in relevant Blog websites
• Creation of Articles and Submitting in relevant article websites www.ezinearticles.com
• Press Releases in relevant press releases website.
• Question/Answer websites Like Yahoo,Ask,Quora etc.
• Bookmarking sites – Digg,Reddit
• Classifieds – Justdial,Sulekha,Indiamart
• Guest Posting
• Foram Posting
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Social Channels submission
Social Channels submission refers to the Process of Gaining website traffic or attention through social media sites
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Maintenance
• Review and maintenance of ranking will involve the following
• Review of optimized content
• Review of meta tags and URL Structuring
• List of Broken Link
• Monitoring of copetitor’s rankings
• Google site map and robot.txt files evaluation
• Link Renaming Link Popularity
• Review of website ranking better than the client’s
• Review of Technical Recommendations made
• Number of Pages indexed in google, Bing,Yahoo
• HTML Validation
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Finding Keywords
• Words People would search for to find your Product or services.
• Problems your Prospective customers may be trying to solve with your Product or services.
• Keyword tags on competitors websites.
• Visible Page copy on comprtitors websites.
• Related search suggestion on top search engine.
• By using an online tool like: Google Keyword Tool.
• By analyzing your website carfully and finding out proper keywords.
• Pay attention to stemming for your keywords.
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Keyword Research Tool
• Google Adwords Editor
• Wordtracker
• Wordstream
• SEMrush
• Keyword Discovery
• Spyfu
• Keyword spy
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What is Page Url
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Page Meta Description
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What is Page Headers Tags
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Page Content
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Meta Keywords
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Meta Tags
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Best Place to Put Keywords
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Understanding Long Tail
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Cross Link relevant content
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Spiderable link structures
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Use Breadcrumb navigation
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Website Design
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Domain Name
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Uploding Sitemap File
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Robots Meta Tag
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Anchor Text
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The Psychology of linking
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SEO Tactics Method
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White Hat SEO
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Black Hat or Spamdexing