best' recruiters impact candidate experience
DESCRIPTION
Keynote at Award breakfast for DC Best Recruiters, ClearedJobs.netTRANSCRIPT
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Great Candidate Experience
Starts with Great Recruiters
Gerry Crispin, sphr
WHAT?
WHO?
HOW?
WHY?
4
5
Behavioral Interviews (55%)
Interviews with behaviorally anchored rating scales (24%)
Scorable job applications (14%)
Biodata Questionnaires (12%)
Aptitude testing (26%)
Skills testing (40%)
Personality/ Workstyle Profiling (34%)
Simulations (11%)
Source: SHRM Candidate Evaluation Methods, Murphy – Selection Assessment guide, Pulokos
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WelcomeTo
Apply
Finalists(If Any)
Here
Source and apologies: Non Sequitur, Wiley Miller 8/28/10
Black hole
Are ALL Candidates Equal?P
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Are ALL Candidates Equal?P
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100,000 - 68,000 – 40,000 – 18,000 – 300 – 50 – 6
Are ALL Candidates Equal?S
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3rd Party
Military
Non-US
Intern
Referral
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Exploring The Candidate’s ExperienceDefine The Candidate Experience
Candidate Experience is what THEY say it is,
not how you think you’ve designed it.
2003 - Vinnie BoombotzCredit and Collections Supervisor
2004 - Gold E. LocksMarketing Assistant
2005 - Josh RandallRecruiting Team Leader
2006 – Ted E. BaerAdministrative Assistant
2007 – Morris (M.R.) GoodbarMBA Graduate
2008 – James (Jim) Knee CricketSales
2009 – William B. BagginsAccounting
2010 – Jack CoostowEnvironmental Technician
James Knee CricketWoodstown, NJ [email protected]
• You Treat Me As A Partner In This Process.
• I Discovered People Like Me Who Are Valued Members of Your Company.
• I Found a Reason Why I Would Come and Stay (and work my butt off).
• You Offered Me Evidence That You Are Telling the Truth.
Welcome
Engage
Inform
Respect
Best-in-class recruiters
...Welcome Targeted Candidates…Align Communication To Candidate Preferences…Step Out Of the Dark…Demonstrate A Sense Of Urgency…Answer Relevant Questions Before They Are Asked…Offer Alternatives To Stay in Touch…Demonstrate Respect.
Specifically:- Acknowledge Interest- Promise Closure- Provide Next Steps- Guarantee Privacy & Data Protection- Communicate Closure- Deliver on Status, Feedback and Guidance
l?
53%
College
...Welcome Targeted Candidates
l?
Military
15%
...Welcome Targeted Candidates
3%
Disability
...Welcome Targeted Candidates
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Customize Navigation To Your Target Audience(s)Customize Content to Your Target Audience(s)
…Align Communication To Candidate Preferences
…Align Communication To Candidate Preferences
Video sharing
YouTube
Major JobboardsNewsletter
Career Site
CompanyMicroblog
Email signaturelinksConf./Campaign
Landing Page
CompanyCareer Blog
AlumniNetworks
Mobile CareerSite
Webinar/podcast
LinkedinGroups
SEM/SEO
Niche JobBoards
…Align Communication To Candidate Preferences
91% of Americans“ have a mobile wireless subscription(What can you, your recruiters, your clients
and jobseekers do with these?)
…Align Communication To Candidate Preferences
...TEXT, call or chat with recruiters
...NAVIGATE your firm’s m.enabled Career Site & search for new jobs .
...CHECK their resume STATUS.
Can Your Candidates use their mobile phones to…
...APPLY for a job with a previously saved profile
40%
7.8%
15.7%
14.7%
…Align Communication To Candidate Preferences
…Align Communication To Candidate Preferences
…Align Communication To Candidate Preferences
…Step Out Of The Dark
…Step Out Of The Dark
…Step Out Of The Dark
…Step Out Of The Dark
…Demonstrate a Sense of Urgency
…Demonstrate a Sense of Urgency
Why?
…Answer Relevant Questions Before They Are Asked
What is the job like?
…Answer Relevant Questions Before They Are Asked
What are the next steps?
…Answer Relevant Questions Before They Are Asked
How far can I go?
…Answer Relevant Questions Before They Are Asked
Do you share my values?
…Answer Relevant Questions Before They Are Asked
How frequently does this position come open?
How many people typically apply for this position?
Where are successful candidates sourced from?
What is the profile of the last person to compete successfully for this position?
How long until it typically is filled?
What happened to the previous incumbent?
What [range] are you willing to pay?
How competitive am I?
…Answer Relevant Questions Before They Are Asked
…Answer Relevant Questions Before They Are Asked
…Offer Alternatives To Stay in Touch
NewslettersBlogsMicroblogs
Jobcasts
Webinars
Chat
…Offer Alternatives To Stay in Touch
- Acknowledge Interest- Promise Closure
- Provide Next Steps- Guarantee Privacy & Data Protection
- Communicate Closure- Deliver on Status, Feedback and Guidance
…Demonstrate Respect
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…Demonstrate Respect
84% Acknowledged Jack when he Applied
26% Informed Jack when he was NOT selected
…Demonstrate Respect
Standard (35)- Thank you for your interest.- If we select you we will be in touch.- Do not reply
…Demonstrate Respect
Thank you(be specific)
Brand(again and again)
Create Expectations
Promise closure
Manage feedback
Dear Jack Thank you for expressing your interest in our firm’s Environmental Technician opening on May 15.
We take pride in our selection this year as one of the 100 Best Companies in America to Work For. Learn more about why people want to work here.
We are still receiving applications. However, we are considering your interest since you have ALL of the basic qualifications required for the position. We have 82 applicants who meet all of the basic qualifications as of May 30.
We promise to notify you about your status by June, 15.Please follow this link to learn more about our hiring process.
Thank you again,Recruitment [email protected]
…Demonstrate Respect
If the candidate experience is important… ….ask them
Source: CareerXroads June, 2010
59.3%…CONDUCT FOCUS GROUPS of NEW HIRES.
69%…SURVEY FINALISTS.
86.7%…CHECK ONLINE JOB POSTINGS.
ONLY 5%…HAVE EVER SURVEYED A SAMPLE OF ALL CANDIDATES
Source: CareerXroads June, 2010
62.1% (STAFF. LEADERS) OBSERVE RECRUITER INTERVIEWS
42.4% (STAFF. LEADERS) OBSERVE HIRING MANAGERS.
52.7% (RECRUITERS) HAVE APPLIED TO THEIR
OWN JOBS
ONLY 7%…HAVE EVER ATTEMPTED TOMYSTERYSHOP
Final thought
If an exact duplicate of your very best employeewas researching you andconsidering whether toapply right now,what would happen?
Gerry Crispin, sphrCo-Founder. Principal & Chief Navigator
CareerXroadswww. CareerXroads.com, [email protected]
732-821-6652www.linkedin.com/in/gerrycrispin
THINK
Good Hunting!
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