best practices-online video within webinars
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1Digital East #deast12 Brandon Hess @brandonhess
Online Video Best PracticesRecorded Videos Within Webinars &Recorded Webinars
2Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Video in Webinars
Defined: Placing a recorded video within a Webinar for playback to an audience.
Advertisement/Sponsorship Product Demo / Tutorial Visual Engagement Recorded Presenter Intermission
3Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Video in Webinars
Keep in Mind: Relevance to content type. Audience engagement. Compression & pre-loading risks. Pace & presentation flow. Ownership & copyright. Transcription & Accessibility. Longevity.
4Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Video in Webinars
20%of online video views click away from a video in the first 10 seconds or less.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content
5Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Video in Webinars
33%of online video views click away from a video in the first 30 seconds.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content
6Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Video in Webinars
60%of online video views click away from a video in the first 120 seconds.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content
7Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Video in Webinars
Best Practices: Post-compression quality. Audio matching (commercial volume). Production versus Produce. Expectations & post video “engagers”. Targeted Clips (10-30 seconds) Relevance versus Trendiness. Help first, Favor second. Mute your conference line to avoid reverb.
8Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Video in Webinars
Uses: Sponsored webinars. Intermission/lobby content. Product demo/comparison. Tutorial clips. Pre-recorded audience questions. Education/Interactive tutorial. Introduction/Closing.
9Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Video in Webinars
Things to Avoid: The Inception Webinar. Hiding reference data or answers in a video. “Regurgitation” effect. Potential copyright contention. Loss of in-video analytics. Removing context
10Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Webinars
Defined: Post-webinar recordings and their promotion, execution.
Simulive Webinars. Archived Marketing Content. Reuse of Top Performing Webinars. Content Syndication. Second Close Content/Value. Educational/Training Portals.
11Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Webinars
Keep in Mind: Registration new and return viewers. Social “triggers” for audience promotion. Transcription services. Analytics. Ownership of recordings. 3rd Party versus Integrated. Audio and Video.
12Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Webinars
Best Practices: 5-second pre/post pauses. Create a storyboard/script. Continuous visual change. The Best Speaker for the Job vs the Speaker
with the Best Job. Record Twice, Cut Once. 5-6 minute maximum webinar “episodes”. Sound room with stable signal, power.
13Digital East #deast12 Brandon Hess @brandonhess
Online Video | Recorded Webinars
Uses: Tutorial / Education Resource. Recurring Registration. Simulive Webinars. Building a Pre-Existing History. Co-Presenter Value. Content Syndication. Transcription & SEO Content.