best practices of social tech for social change - mars best practices series
DESCRIPTION
Examine how organizations and social change-makers plug into social media and Web 2.0. Want to double your donor list, co-create content or unleash a viral cause campaign? Learn how (and more) as these speakers explore different aspects of “social change 2.0.” Matt Thompson discusses social technology with regard to advocacy and social movements. Kirstin Beardsley highlights where social technology and fundraising intersect—and how non-profits can engage their constituents, work on their mission and inspire philanthropy. Peter Deitz probes the opportunity social technology offers to be more open and collaborative in program creation and implementation.TRANSCRIPT
Kirs%n Beardsley, CanadaHelps
BEST PRACTICES IN SOCIAL TECHNOLOGY FOR FUNDRAISING
Social technology isn’t just another channel
TradiEonal charitable model is changing (thank
goodness!)
Build relaEonships
The rule of thirds
Be real
Transparency
Storytelling
Encourage ParEcipaEon & AcEon
Peer-‐to-‐Peer
Measure What MaRers
Let Go!