best practices · nescens better-aging programs all programs start with consultations in medical,...
TRANSCRIPT
BEST PRACTICESVICTORIA-JUNGFRAU GRAND HOTEL & SPA
TOP LINE REVENUECAPTURE RATE
RESIDENTIAL PACKAGESDAY SPA GUESTS
TOP LINE REVENUE
TOP LINE REVENUE
creating new revenue streamsNew Better-Aging Programs
▪ Beautytreatments
▪ Fitness & Personal Training
▪ Nutrition ( Detox / Weightloss)
▪ Medical consultations & therapies
▪ Better-Aging-Treatments
Better AgingSPANESCENS
TOP LINE REVENUE
Nescens Better-Aging Programsall programs start with consultations in medical, osteopathy and nutrition
all programs include an individual Better-Aging Cuisine ( full board )
4Day
Better Aging Break
3200 CHF
14Day
Intensive Program
9500 CHF
7Day
Better Aging Program
4900 CHF
4Day
Experience Program
1900 CHF
7Day
Bootcamp Program
7500 CHF
Nescens Better-Aging Programs
TOP LINE REVENUE
TOP LINE REVENUE
Ausblick 4. Quartal 2016 SPA
7:00AM 8:30AM 10:00AM 1:00PM 2:00PM
Sunrise at Bel Air Outdoor Activity Nescens Facial Better-Aging-Lunch Relaxation at Spa
7:00AM 8:30AM 10:00AM 1:00PM 2:00PM
Medical Consultation Signature Massage Pool Experience Hairstyle & Make-up Gourmet Dinner
3:00PM 4:00PM 6:00PM 77:00PM 8:00PM
TOP LINE REVENUE
creating new revenue streamsNew Better-Aging Programs
attracting new clients
ATTRACTING NEW CLIENTS
ATTRACTING NEW CLIENTS
TOP LINE REVENUE
creating new revenue streamsNew Better-Aging Programs
attracting new clientsincrease of roomnights in low seasons
stronger customer loyaltymarketing through press releases
CAPTURE RATE
CAPTURE RATE
5,39%
4,81%
6,58%6,23%
8,77%
9,24%
7,13%
4,45%
5,85%
7,57%
10,02%
9,54%
0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12,00%
Jul Aug Sept Okt Nov Dez
16/17 17/18 2 Moy. mobile sur pér. (16/17) 2 Moy. mobile sur pér. (17/18)
CAPTURE RATE
Pre-Arrival Scanning
Pre Arrival Scanning
CAPTURE RATE
Pre-Arrival ScanningSpa Screens in Public Areas
Business LunchMachen Sie mal eine Pause undgeniessen Sie unser BusinessLunch in unserem neuenRistorante e Pizzeria SAPORI
inklusive:Vorspeise nach Wahl, Tagespasta, Pizza oder Risotto, San Pellegrino, Kaffee oder Espresso.
CHF 24.- pro PersonMontag bis Samstag von 12 Uhr bis 14 Uhr
geöffnet Di bis Sa von 10:00 bis 19:00 Uhr
AERNI HairEine Frisur unterstreicht Ihre Persönlichkeit. Diese schöne Aufgabe übernehmen wir sehr gerne und geben dabei unser Bestes. Neben unserem Können sind es die vielen kleinen Extradienstleistungen, die Sie nicht mehr missen möchten. Lassen Sie Ihr Haar von uns verschönern und Sie werden feststellen:
Unglaublich schön.
GeniessenSie raffinierte Speisen und erfrischende Getränke in unserem Spa Bistro und auf unserer Poolterrasse
täglich geöffnet von 12:00 – 18:00 Uhr
Enjoydelicious and healthy spa dishes served at our Spa Bistro or on our spa terrace
open daily from 12:00 – 6:00pm
Wir machenErfolge sichtbar!Mit unserem Fit-Test erhalten Sie interessante Informationen zu Ihrer Fitness, Ihrer Körperzusammen-setzung, Ihres Ernährungszustandessowie Ihrer Trainingserfolge
Unser Trainerteam informiert Sie gerne!
buchbar an der Spa Rezeption CHF 90.-
Abnehmenfast im Schlaf: ULTRATONE Ein völlig neue Behandlungsmethode sorgt für sensationelle Erfolge in den Bereichen Entschlackung, Formung und Fettreduktion. Wir beraten Sie gerne60min 150 CHF sowie günstige Paketpreise
Loosing weightwhile almost sleeping… ULTRATONEThis new treatment guarantees sensationalresults for bodyshaping, detox andslimming. For further information, please ask the spa team
60min 150 CHF special packages available
CAPTURE RATE
Pre-Arrival ScanningSpa Screens in Public Areas
Hospitality Desk
Hospitality Desk
CAPTURE RATE
Pre-Arrival ScanningSpa Screens in Public Areas
Hospitality DeskStaff-Incentives
Staff Incentives
CAPTURE RATE
Pre-Arrival ScanningSpa Screens in Public Areas
Hospitality DeskStaff-Incentives
Personalized Vouchers
Personalized Vouchers
Personalized Vouchers
Personalized Vouchers
Personalized Vouchers
RESIDENTIAL PACKAGES
RESIDENTIAL PACKAGES
5,39%
4,81%
6,58%6,23%
8,77%
9,24%
7,13%
4,45%
5,85%
7,57%
10,02%
9,54%
0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12,00%
Jul Aug Sept Okt Nov Dez
16/17 17/18 2 Moy. mobile sur pér. (16/17) 2 Moy. mobile sur pér. (17/18)
5314
2851
3444
1759
24632018
2333
777
11822
4700
3555
2268
12401018
3611
2842 2935
8453
12318
6230
0
2000
4000
6000
8000
10000
12000
14000
Mrz Apr Mai Jun Jul Aug Sep Okt Nov Dez
2016 2017 2 Moy. mobile sur pér. (2016) 2 Moy. mobile sur pér. (2017)
RESIDENTIAL PACKAGES
Homepage Advertising
Homepage Advertising
Ausblick 2017 – 4. Quartal
Festtagsangebote Skipackage Ice Magic
Spa Angebote Gourmet Angebot
Homepage Advertising
RESIDENTIAL PACKAGES
Homepage AdvertisingNewsletters
Social Media ActivitiesPre-Arrival Activities
UpsellingCooperation with QoQa, Secret Escapes,…
RESIDENTIAL PACKAGES
DAY SPA GUESTS
DAY SPA GUESTS
5,39%
4,81%
6,58%6,23%
8,77%
9,24%
7,13%
4,45%
5,85%
7,57%
10,02%
9,54%
0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12,00%
Jul Aug Sept Okt Nov Dez
16/17 17/18 2 Moy. mobile sur pér. (16/17) 2 Moy. mobile sur pér. (17/18)
3471
6074
8125
9852
1661115995
6842
5271
9287
14546
19769
18135
0
5000
10000
15000
20000
25000
Jul Aug Sep Okt Nov Dez
2016 2017 2 Moy. mobile sur pér. (2016) 2 Moy. mobile sur pér. (2017)
DAY SPA GUESTS
5,39%
4,81%
6,58%6,23%
8,77%
9,24%
7,13%
4,45%
5,85%
7,57%
10,02%
9,54%
0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12,00%
Jul Aug Sept Okt Nov Dez
16/17 17/18 2 Moy. mobile sur pér. (16/17) 2 Moy. mobile sur pér. (17/18)
3471
6074
8125
9852
1661115995
6842
5271
9287
14546
19769
18135
0
5000
10000
15000
20000
25000
Jul Aug Sep Okt Nov Dez
2016 2017 2 Moy. mobile sur pér. (2016) 2 Moy. mobile sur pér. (2017)
DAY SPA GUESTS
5,39%
4,81%
6,58%6,23%
8,77%
9,24%
7,13%
4,45%
5,85%
7,57%
10,02%
9,54%
0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12,00%
Jul Aug Sept Okt Nov Dez
16/17 17/18 2 Moy. mobile sur pér. (16/17) 2 Moy. mobile sur pér. (17/18)
3471
6074
8125
9852
1661115995
6842
5271
9287
14546
19769
18135
0
5000
10000
15000
20000
25000
Jul Aug Sep Okt Nov Dez
2016 2017 2 Moy. mobile sur pér. (2016) 2 Moy. mobile sur pér. (2017)
DAY SPA GUESTS
Seasonal Flyers
DAY SPA GUESTS
DAY SPA GUESTS
DAY SPA GUESTS
Seasonal FlyersRadio Comercials & Social Media Activities
Ausblick 2018 – 1. Quartal
ACTIVITIES
Tirage : 38 272AdValue : 12 630 € / 13 500 CHF
Tirage : 38 272AdValue : 12 630 € / 13 500 CHF
Article online
Article online
Article online
Article online
Article online
DAY SPA GUESTS
Seasonal FlyersRadio Comercials & Social Media Activities
In-House ActivitiesIn-Town Activities
Experience Reports
DAY SPA GUESTS
Thank you