M-AgileBest practices for successful Mobile Agile

Droidcon Israel 2015

Discussion with: Roy Nuriel, Director of Product Management

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Introducing Perfecto Mobile

Dominant leader & visionary

Strong Ecosystem

Perfecto @ a glance

Enabling Enterprises create better mobile apps faster with continuous quality“Perfecto Mobile marks shift in mobile apps QA with Continuous Quality Lab”

Proprietary & Confidential

Setting the bar for market success

• Founded in late 2006, Business HQ in Boston and R&D in Israel• Proven management team with over 200 employees globally• Funded by leading VCs, Total - $57.8M

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Customer Traction

Proprietary & Confidential

Tier 1 (500)

Tier 3 (3000)

Tier 2 (1500)

2011 2012 2013 2014

Lets talk about…

• Market trends• M-Agile challenges• M-Agile best practices

Market trends

Digital channels

• Digital experience is the #1 factor for customers satisfaction & churn

• Digital channels = Mobile + Web + Social

The Future of mobile application development report – Forrester January 28, 2015

The Digital Engagement Journey

• Physical experience and interaction gives way to Digital

• Budgets are shifting accordingly

WebMobile Apps as hand held web

User Centric Mobile Apps/ Services

Complete Digital Engagement

1990-2007

2007 - 2013

2013 – 2015+

2015+

Mobile Strategy at United Airlines User Engagement Centric Design

Engagement Driven Innovation Execution Business Outcome

2013 Investor Report

Mobile Contributes

20101 2013E

ANCILLARY REVENUE VIA DIGITAL CHANNELS

+~4x

Why Wearable Technology?“Most people reach for their Smartphone every six minutes ~150 times a day.Wearable Technology may reduce that number by 60%”.Source: Smart Ring

More Frequent & Faster Releases

High user engagement requires continuous improvement

The Mobile Market is in continuous change

Competition is moving continuously and aggressively

Rapid Change forces frequent and fast releases to drive engagement

20104 per year

201536 per year

Typical app releases per year

IDC

Mobile accelerat

e the move to

Agile

M-Agile Challenges

VelocityQuality

Quality - Users Expectations are High, Feedback is Public

“Poor app quality is the primary reason behind the weak adoption, usage and even failure of many mobile apps.”

[ Gartner, Sep 2014 ]

Starbucks App Store Reviews

Mobile Is Diverse, Complex & Dynamic

20132012201120102009

Windows 8Oct 2012

Windows 7Oct 2009

FroyoMay 2010

CupcakeApr 2009

iOS 6Sep 2012

iOS 5.1Mar 2012

iOS 5.0Oct 2011

iOS 4.3Mar 2011

iOS 4.2Nov 2010

iOS 3.1Sep 2009

iOS 3.0Jun 2009

iOS 6.0.1Nov2012

iOS 6.1Jan 2013

iOS 6.1.3Ma2013

Jelly Bean

Jelly BeanJune 2012

Jelly BeanJelly Bean

Jelly Bean

ICS

ICSOct 2011

ICSICS

ICS

GingerbreadGingerbread

GingerbreadGingerbread

DonutSep 2009

EclairOct 2009 Gingerbread

Dec 2010

iOS 4.1Sep 2010

iOS 4.0Jun 2010

iOS 3.2Apr 2010

Performance Security

Agile Hour-Glass approach

UI

Integration

Unit Testing

Target Devices

TargetEnv.OS

OS versionsForm factorsCPU & MemoryManufacturersWearable

NetworksOrientationEventsDevice eventsLocationsWearable

Performance Security

QA Evolution into XA

UI

Integration

Unit Testing

Target Devices

TargetEnv.

Experience Assurance (XA)

DevTestContinuously

Integrated

Mobile Continuous Quality Practice …

Job TestDuration

Test ScopeDevice

CoverageUnit System Smoke Regression Performance

Hourly 20-40 Min ±4

3-4 times a day 30-60 Min ±6

Nightly 2-7 Hours ±10

Weekend 10-48 Hours ±20

Meet your users in the app store

Browse Reviews by:1. Device2. Version3. Time, Rating, Helpfulness

But the app isn’t the only one changing…

Manage an industry calendar in your team

Q+A

royn@perfectomobile.com