best practices for social media in higher education
TRANSCRIPT
What is social media?
Communication
Showcase
Technology
Discussion
User generated content
Photos
Channel Exchanges
Information
Video
Transparency Listening device
Marketing tool
Dialogue
Interaction
What is social media?
“Social media are primarily Internet-based tools for sharing and discussing information among human beings.” - Wikipedia
Social media is a way to have a conversation directly with your
consumers, customers and stakeholders.
71% of internet users have a Facebook account,
and 70% of Facebook users log on daily.
70%
17%
12%
How often users visit Facebook
DailyWeeklyLess Often
LinkedIn has grown its user base in the past year,
but users log on less often than in 2013.
13%
25% 61%
How often users visit LinkedIn
DailyWeeklyLess Often
Twitter usage is growing among all age groups,
but is most popular among those under 30.
36%
24%
40%
How often users visit Twitter
DailyWeeklyLess Often
Results: Graphics for Writers’ Institute
Total reach: 693
Total clicks: 33
Total likes, comments and
shares: 80
Average engagement
rate: 14.8%
Total impressions:
1,388
Paid campaign: ESL Immersion
Timeframe: March 25-April 20 Total budget: $600 Target audience: São Paulo (state), Colombia, Spain, France, Jakarta (+50 mi), South Korea, Mexico, Singapore, Thailand, Taiwan Interests: Study abroad, Summer camp, English as a second or foreign language, English language. Behaviors: All frequent travelers, used travel app recently Age: 18 - 25 Language: English
Results: ESL Immersion
Total reach: 173,246
Key website views: 3,237
Total unique
clicks: 4,359
Average frequency:
10.12
Total impressions:
1,752,927
Takeaways: 1. You don’t have to spend a
fortune to get people to your website.
2. People need to see an ad multiple times before
clicking. 3. You need lots of clicks to even find a qualified lead.
4. Advertising takes time to work.