best practices for making your content global ready
DESCRIPTION
Presentation given by Val Swisher, CEO & founder of Content Rules on Best Practices for making your content global readyTRANSCRIPT
Best Practices for Making Your Content Global Ready Now!
© 2011. Content Rules, Inc. All rights reserved.
Val SwisherCEO
© 2011. Content Rules, Inc. All rights reserved.
Who We Are
Professional services firm specializing in content development and global content strategy
Founded in 1994 15 full-time employees Network of 1900+ fully-screened consultants across U.S. Managed, contract, and placement services Acrolinx IQ service provider
© 2011. Content Rules, Inc. All rights reserved.
What We Do
We help companies create: Technical documentation Marketing collateral Training materials
Our global readiness practice makes translation: Easier Faster Cheaper Higher quality
© 2011. Content Rules, Inc. All rights reserved.
Expertise
Our skilled professionals have expertise in:
Writing Editing Instructional design / course development Illustration Video / multi-media Design Layout Production / desktop publishing Web / flash programming
© 2011. Content Rules, Inc. All rights reserved.
Write
Review
The World According to a Doc Manager
Illustrate
Edit
Translation / Localization
Review
Publish
© 2011. Content Rules, Inc. All rights reserved.
The World According to a Localization Manager
Content
Prepare forlocalization
Translationmemories
TranslateTranslateTranslateTranslate
TranslateTranslateReview
TranslateTranslateTranslatePublish
© 2011. Content Rules, Inc. All rights reserved.
Content Creation Typical Workflow
Review specification Interview SMEs
First draft review
Input review comments
Write second draft
Second draft review
Input review comments
Write first draft
Final edit Input edits
Check-in to
CMS / publish
© 2011. Content Rules, Inc. All rights reserved.
Global Readiness Best Practices
Eliminate idiomatic phrases
Manage terminology
Shorten long sentences
Remove needless
words
Reuse segments / sentences
Eliminate grammatical
errors
Best Practices
© 2011. Content Rules, Inc. All rights reserved.
Why Is It Important to Manage Terminology?
Branding
Voice
Readability
Compliance
Translation
© 2011. Content Rules, Inc. All rights reserved.
Spreadsheets
Word files
Lists of terms
How Do Companies Manage Terminology?
Pull
Centralized database
Errors and corrections
delivered to writer / editor
Work within authoring
environment
Push
© 2011. Content Rules, Inc. All rights reserved.
Content Creation Best Practices Workflow
Review specification
Interview SMEs
First draft review cycle
Input review comments
Write second draftSecond draft
review cycleInput review comments
Write first draft
Final edit Input edits Check-in to
CMS / publish
Best Practices
Best Practices
Best Practices
Best Practices
© 2011. Content Rules, Inc. All rights reserved.
Interested? Intrigued? Let’s Talk.
Val Swisher, CEO
408-395-8178 ext. 108
@contentrulesinc
www.contentrules.com
© 2011. Content Rules, Inc. All rights reserved.