best practice strategies in the wpfl donate life america spring meeting donor designation...
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Best Practice Strategies in the WPFL
Donate Life America
Spring Meeting
Donor Designation Collaborative Learning Session 2
June 12, 2007
Dallas, Texas
Workplace Partnership for Life
• Create a Donation Friendly America
• Identify Opportunity
• Build Success
• Leverage Resources
• Recognize Action
Moderator
Joy Demas
Education Branch
HRSA, Division of Transplantation
Overview• Launched in 2001 by the Health Resources and Services Administration
(HRSA) of the U.S. Department of Health and Human Services, the Workplace Partnership for Life:• Links the nation’s OPOs and DLAs with employers, associations and
universities• Leverages the workplace for education and donor designation by
using leadership and visibility
• By becoming a “Workplace Partner” an employer or group agrees to:• Educate employees or members about organ donation• Encourage them to register as designated donors
• In six years 11,100 Workplace Partners who enrolled have:• Reached more than 12,300,000 potential donors• Increased organ donor designations by more than 404,000
How did we do that? Let our presenters tell the story!
Our Presenters
• Shelly Morningstar, Akoya
• Jennifer Tislerics, Gift of Life Michigan
• Bettinna Signori, Ford Motor Company
• Todd Franzen, Gift of Life Donor Program
The WPFL Concept
• Engage and support OPOs/DLA affiliates to maximize Workplace Partnerships, increase awareness and promote donation
• Facilitate collaboration and sharing of best practices and spread successful strategies
• Increase donation promotion and actionable donor designation through the WPFL
11,100 Workplace Partners enrolled
Potential to reach
16.5+ million employees
• Host 10 monthly WPFL Learning Opportunities
• Highlight OPOs/DLA affiliates and Workplace Partners with successful workplace strategies
• Foster an “all-teach-all learn” environment; leverage new workplace opportunities and resources
• Enlist the contributions and commitments of a national WPFL Leadership Team
• Issue Challenges to increase OPO/DLA affiliate and Workplace Partner level of effort and participation
• Record “real” time commitments to action and “new” donor designation
• Measure and evaluate outcome and results
The WPFL Strategy
Action Outcome
OPOs/DLA Affiliates Involved 71
Workplace Partners in Action 806
Potential Donors Reached 12,300,000
All Challenge Results
404,926
Actual “NEW” Donors Registered through the
WPFL Challenges!!!
Results
• Learn Best Practices strategies, tactics and ideas
• Enhance your organization’s WPFL efforts
• Build successful strategic Workplace Partnerships
• Implement actions that produce measurable results
• Increase ADD – Actionable Donor Designations!
• Enroll Now!
Working with a National Partner on a Local Level
Ford Motor Company
Bettinna Signori
Communications Senior
Employee Benefit Communications
Gift of Life Michigan
Jennifer Tislerics
Special Events & Partnerships Coordinator
UAW-Ford’s History of Support
• UAW-Ford employees and retirees – Long history of supporting many causes– Benefits not only workforce but the community where
we live and work • 100,000+ employees in U.S.• Nearly 100 plants and offices in U.S.• Involved with Organ/Tissue Donation
Education Campaigns since 2000 – Agreed-to item in Collective Bargaining Agreement
OPO Support of UAW & Ford
• Collaborated with blood/marrow drives – Regular notifications of upcoming drives– Attended ARC/UAW-Ford celebration luncheon
• On agenda for local site coordinator meeting
• Gift of Life Michigan brought into existing partnership, to facilitate logistics
Gaining Corporate Support
• Find an internal champion
• Emotional engagement
• Identify and involve a recipient
• Capitalize on existing relationships
Robin Kwasneski
Ford employee
Heart recipient
Gaining Corporate Support
• Utilize connections – OPO/Coalition Board – Transplant Docs or Hospitals – DDC/Local Coalition team contacts
• Engage upper management first– Results in corporate-wide support on a
national level – opens the door locally
• Involve Akoya early in the process– National connections and resources
Keys to Success
• Involved OPO!• Educate Partner about donation
• Continuous follow-up & regular communication with the corporate contacts
• Coordinated effort with local blood banks, National Marrow Donor Program
• Action plan– Tailored messaging– Timing– Quantitative Metrics
How to be an “Involved OPO”• Dedicated staff to cultivate relationships
• Localize national ideas – fresh twists, materials specific to Partner/state
• Upper Management support, good internal communication– Management networks in circles w/ Partner
execs
• Serve as resource for all plants/offices
• Localize materials to each location
• Regular emails, invitations to events & WPFL campaign updates
UAW-Ford and “Give 5”• Train the Trainer
• Worker to Worker
• Flyers as they leave for home
• Updated internal & external website
• Letter to reps across country re: “Give 5” campaign
• Continue to partner with other auto companies, expanding existing donation programs
Gift of Life and “Give 5”• Provide internal training for main
contacts at UAW-Ford locations
• Specific drop-down on sign-up page indicating UAW & Ford
• Ongoing feedback on results
• Localized posters, flyers, articles, emails– (hyperlinks to facilitate)
• OPO website highlighting success of UAW-Ford partnership
Utilizing Strategic Partnerships to Maximize Effectiveness
Todd Franzen
Community Education Coordinator
Gift of Life Donor Program
WPFL - Lessons Learned
• WPFL outreach doesn’t have to be separate
• Quality over Quantity
• Capitalize on relationships
• Make it Actionable
Strategic Partnership Goals
• Utilize internal champions
• Engage natural partners
• Make it easy but effective
Integration into other outreach
• DMV Partnerships– NJ: 101,738 new ADD from 1/07 – 4/07– PA: 13,620 new ADD from 12/06 – 3/07– DE: 1,065 new ADD from 12/06 – 5/07
• Hospital Partners
• Statewide P.R. Campaigns
• Youth Education
• Education campaign launched April 2007
• Web page dedicated to organ and tissue donation
• Web game “Save Simon” to educate on donation
Albert Einstein Hospital Campaign
www.einstein.edu/donatelife
Looking ahead – next steps
• Replicate Einstein hospital campaign
• Leverage DMV relationships
• Integrate with launch of statewide educational campaigns
Interactive Questions
What one insight or idea resonates mostwith you?
What actions might you consider taking withWorkplace Partners in your region, basedon the best practice strategies or other tactics?
Best Practice Strategies ReportData Collection
HRSA selected seven OPOs and DLAs that had:
• Actively participated in at least three of four recent Challenges
• Worked with many successful Workplace Partners
The focus was on their approaches for:
• Securing dynamic Workplace Partners
• Encouraging these Partners to promote donor designations through active workplace outreach
Three Best Practices
1. Establish a strong organizational foundation for a successful Partnership program.
2. Recruit and cultivate Workplace Partners strategically, with a focus on maximizing results in donor recruitment.
3. Take advantage of HRSA’s WPFL opportunities and programs for continuous learning and improvement and to leverage resources.
Best Practice Action Items
1. Establish a sound organizational foundation for a successful Partnership program.
• Secure strong OPO/DLA CEO and Board buy-in, with personal commitments to being champions in the community and working to recruit and “activate” Workplace Partners
• Establish clear, measurable goals for the program • Allocate adequate resources, with clear accountability
• Train staff and volunteers and cultivate and reward their dedication and commitment to action
• Measure results and adjust
Best Practice Action Items2. Strategically recruit and cultivate Workplace Partners
• Focus on Partners with strong internal champions and encourage them to secure the commitment of other CEOs or community leaders
• Develop specific contracts and work plans with BOLD offers and requests for each Workplace Partner
• Target specific populations identified in individual strategies
• Use state registry links or provide donor designation stations to allow immediate sign-up of designated donors
• Set goals, follow through, provide regular feedback, and reward success with positive media and public relations exposure
Best Practice Action Items
3. Take advantage of the WPFL OPO/DLA network for continuous learning and improvement and to leverage resources.
• Use HRSA’s WPFL challenges, campaign resources, and “all teach all learn” opportunities to frame, implement, and measure WPFL outreach initiatives.
• Follow through, follow up, follow through, and follow up
Interactive Questions
Using the best practices, tool kit, and ideas for action that you've learned about today:
What one idea or strategy will you implement with your WPFL program to enhance, develop or improve efforts to increase donor registrations through the workplace?
What will you commit to do with your workplace program in your region or nationally by next Tuesday?
Tip Sheet
