best places to work: traits of winners

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How to Become aBest Place to Work

5 Traits of the Winners


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Lisa HoldenEmployer EngagementManager at Glassdoor

[email protected]

Featured Speaker

mailto:[email protected]


There Is No Mold for the Winners

Be good to your employees andyou’ll reap the awards


Why It Matters

believe being a Best Place to Work will help them recruit top talent

feel being a recognized as a Best Place to Work improves employee morale


3 Most Common Myths

I need to be in tech to be on the list

I need to be a large company to make it on the list

I can’t be on the list…my company doesn’t have the means to provide extravagant perks


Trait #1—People Matter

are likely to read your company reviews before accepting a job offer


Action Plan

Find people that enhance your culture

Have high hiring standards

Don’t let candidate quality be sacrificed


Trait #2—People Feel Heard

Listen to your employees and achievetransparency from top to bottom


Action Plan

Average Companies:Send company surveys to get in touchwith their employees and evaluate feedback

The Best Companies:Send company surveys and close the loopon their strategy to fix any existing problems


Trait #3—People Can Grow

The #2 reason candidates accept a job after salary is career growth opportunities

Keep employees challenged

Constantly develop their skills

Provide opportunities for growth


of employees left their last job due to the lack of career growth

What Happens If You Don’t Promote Growth


Action Plan

Approve any training

Average Companies: The Best Companies:

Send employees to trainings that they’ll actively use on a day to day basisKeep employees in the

same roles they were hired to do Present new challenges and

career opportunities to keep employees engagedDon’t have a clear action

plan for growth in each review cycle Have clear action plans

to address each review period


Trait #4—Leaders Matter

Common themes among highest ratedCEOs on Glassdoor

Clear vision for the future

Strong leadership

Motivates employees

Personable and approachable


Action Plan

Indecisive with the tough decisions

Average Leaders: Strong Leaders

Tough and decisive

Prioritize being likedPrioritize being respected over being liked

Usually make the right decision

Have confidence in all of their decisions

Don’t communicate often

Communicate and ensure everyone knows where the company is headed


Trait #5—People Feel Appreciated

Company perks help build a sense of pride amongst your employees


Top 5 Employee Motivators


Action Plan

Snacks, Lunches, Dinners

Unexpected treats youcould give your employees:

Saying Thank You

Training, Workshops

Opportunities for career development:

Regular Performance Feedback


How Are the Winners Selected

Using employee feedback of course!

Combined with Glassdoor’s proprietaryalgorithm that looks at:

Quality of reviews

Quantity of reviews

Consistency of reviews


Lisa [email protected]



best places to work: traits of winners

Leadership & Management