best of - tnw
TRANSCRIPT
CREATIVE LABx
WAT DOEN WE?
Creative Lab helpt de VRT en haar merken om de digitale ommeslag te maken. Onze missie is om de digitale voetafdruk van de VRT te helpen vergroten.
THE NEXT WEB
Conferentie met high-level speakers uit de digitale wereld.
1.
digital innovation - entrepreneur - future generations - fast money - growth acceleration
2.
oorsprong in de Verenigde Staten3.
20.000 bezoekers over 2 dagen4.
SPEAKERS
10 LEARNINGS
1
GIFs are redefining your search
Adam Leibsohn - COO Giphy
2
Provide value without expectations
Gary Vaynerchuk - CEO Vaynermedia
3Make benefits clear
allow your users to teach 3
Aparna Chennapragada - Head of Google Now
Stop looking at your customers, start looking at innovations
4David Mattin - Head of Trends and Insights at Trendwatching
Consumer trend is when external change can unlock a new way of
serving a basic human need
5David Mattin - Head of Trends and Insights at Trendwatching
There are no masses
Jeff Jarvis - author WWGD?
6
We are in the year 1480 in Gutenberg time
Jeff Jarvis - author WWGD? 7
You don’t control what happens to you. You can only respond. You
can turn obstacles in opportunities
Ryan Holiday - author The Obstacle Is The Way
8
We’re doing one thing completely different: crowdstorming. We’re working with our customers and
learn from them.
Dirk Ahlborn - CEO of Hyperloop
9
The age of the slash generation
David Shing - Digital Prophet AOL
10
BEDANKT