Best of SXSW 2017 - Speakers, Themes and Links

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<ul><li><p>#SXSW17BE</p><p>ST OF </p><p>#SXSW17</p><p>Our 17 most favourite speakers, their themes and useful links.</p></li><li><p>Our delegates spent a week at SXSW in Austin, Texas and made a selection of their most favourite presentations.</p><p>Christoph Korittke Head of Strategy Jung von Matt AG</p><p>Liane Siebenhaar Director Digital Strategy </p><p>Jung von Matt AG</p><p>Stefan Mohr Managing Director </p><p>Jung von Matt / Next Alster</p><p>Martin Wenk Executive Digital Service Director </p><p>Jung von Matt / Neckar</p></li><li><p>#1TITLE: Actionable Gamification for the Win</p><p>SPEAKER: Yukai Chou</p><p>IN A NUTSHELL: A framework with 8 psychological core drivers of gaming.</p><p>THE SELL: You can segment the 8 drivers into extrinsic vs. intrinsic motivation, long term vs. short term stimulation. When designing a game, you can use them along game phases and across different personas.</p><p>LINKS:, #Octalysis, @yukaichou</p><p>Yukai Chou</p><p>#1 ACTIONA</p><p>BLE </p><p>GAMIFICATIO</p><p>N</p><p>;src=typd&amp;lang=en</p></li><li><p>#2TITLE: Connected Mobility @germanhouse</p><p>SPEAKER: Dr. Dieter Zetsche</p><p>IN A NUTSHELL: Autonomous driving is just around the corner.</p><p>THE SELL: There are two main factors driving autonomous driving: assistance systems are expanding their range of actions and prototypes are expanding their reach.</p><p>LINKS: #germanhaus, Manager Magazin Artikel</p><p>Dr. Dieter Ze</p><p>tsche</p><p>#2 FUTURE </p><p>MOBILITY </p><p></p></li><li><p>#3TITLE: So you want to go to Mars?</p><p>SPEAKER: Jessica Meir, Jessica R. Vos,Brian Hinde, Tim Cichan</p><p>IN A NUTSHELL: The Mars mission is like a three year camp with strangers in a tent.</p><p>THE SELL: Going to Mars is awesome. You have to be a tough cookie to be qualified for this mission, Astronaut Meir definitely is. When it comes to improvisation, humans are better than robots.</p><p>Dr. Dieter Ze</p><p>tsche</p><p>NASA</p><p>LINKS:</p><p>#3 MISSION</p><p>TO MARS</p><p></p></li><li><p>#4TITLE: The Art of Innovation</p><p>SPEAKER: Guy Kawasaki</p><p>IN A NUTSHELL: 11 rules to follow in order to innovate successfully.</p><p>THE SELL: Make meaning, make mantra, jump to the next curve, dont worry, be crappy, be unique and valuable, let 100 flowers blossom, create charts that are black, dont let the bozos grind you down.</p><p>LINKS: @guykawasaki,</p><p>Guy Kawasa</p><p>ki</p><p>#4 THE ART</p><p> OF </p><p>INNOVATION</p><p></p></li><li><p>#5TITLE: Videos that inform, inspire and scale</p><p>SPEAKER: David Grant</p><p>IN A NUTSHELL: Insights on Popsugars video content for millennial women. </p><p>THE SELL: Popsugar create collaborative stories combining what the target audience wants, the brand wants and the data tells us. Insights are tested. Content must be tailored to each channel (Multiform Storytelling).</p><p>LINKS: @POPSUGARInc, Popsugar Trendrank</p><p>David Grant</p><p>#5 VIDEOS T</p><p>HAT </p><p>INFORM, INS</p><p>PIRE </p><p>AND SCALE</p><p></p></li><li><p>#6TITLE: The Future of Human Genetic Engineering</p><p>SPEAKER: Jamie Metzl</p><p>IN A NUTSHELL: Genetic engineering is turning biology into information technology.</p><p>THE SELL: Biotechnologies like IVF and CRISPR research will be used for genetic enhancements. These options become possible for everybody, worldwide genetic arming is just around the corner.</p><p>Jamie Metzl</p><p>LINKS:</p><p>#6 THE END</p><p>OF SEX</p><p></p></li><li><p>#7#7 THE CIA ON</p><p>GAMIFICATIO</p><p>N </p><p>TITLE: Cloaks, Daggers, and Dice: how the CIA uses Games</p><p>SPEAKER: Carolyn Reams &amp; Others</p><p>IN A NUTSHELL: Games are a powerful tool to teach &amp; observe international relationships.</p><p>THE SELL: CIA officers play certain card games to train their decision abilities in tricky situations and complex international relations networks are nailed down to board games you see: gamification also works in pretty serious environments.</p><p>LINKS: #ciagames</p><p>Carolyn Ream</p><p>s</p><p>;src=typd</p></li><li><p>#8TITLE: Hacking Failure</p><p>SPEAKER: Patrycja Slawuta, Professor of Psychology</p><p>IN A NUTSHELL: Exploring the psychology behind the human fear of failing.</p><p>THE SELL: The human OS is made of head, heart, body and people. But sometimes there are bugs in the system: limiting beliefs, assumptions, expectations, being an inner critic, stories and I am.</p><p>LINKS: @Patrycja_NYC,</p><p>Patrycja Slaw</p><p>uta</p><p>#8 HACKING</p><p>FAILURE</p><p></p></li><li><p>#9TITLE: Fashion &amp; Tech: connecting Customers via Innovation</p><p>SPEAKER: Aliza Licht, Andrea Wasserman,Jackie Trebilcock, Pavan Bahl</p><p>IN A NUTSHELL: Technology is the main enabler for fashion brand communication.</p><p>THE SELL: Any social technology or digital platform that connects a user with a brand is good enough for fashion. AI and Chatbots are best on the activating layer, true guidance is better done by humans.</p><p>LINKS:, Open Source Fashion</p><p>#9 TECHNO</p><p>LOGY </p><p>MEETS FASH</p><p>IONFT Lab</p><p> &amp; OS Fashio</p><p>n</p><p></p></li><li><p>#10TITLE: How Kona Brewing successfully bottled Hawaii</p><p>IN A NUTSHELL: the origin of a product can work as a valuable USP.</p><p>THE SELL: If you want to use the heritage of your brand or product as a core communication asset, there are four watch-outs to be authentic: cast local, ask local, walk the talk and keep it simple.</p><p>LINKS: #konabrewingco</p><p>D. Bell &amp; P. C</p><p>hannon</p><p>#10 KONA </p><p>BREWING </p><p>SPEAKER: David Bell &amp; Parker Channon</p><p></p></li><li><p>#11TITLE: Dyslexic Design Thinking</p><p>SPEAKER: Gil Gershoni, April Durrett</p><p>IN A NUTSHELL: See disabilities as hyper-abilites and harness them in the process.</p><p>THE SELL: Evolve the classic linear design thinking process into a continuous loop which caters for the unique individual abilities within a given team.</p><p>LINKS: gershoni,com,, #DXXD</p><p>#11 DYSLEXI</p><p>C </p><p>DESIGN</p><p>THINKING</p><p>Gershoni Cr</p><p>eative</p><p>;src=typd</p></li><li><p>#12TITLE: The Art of Pre-Suasion</p><p>SPEAKER: Robert Cialdini, PhD.</p><p>IN A NUTSHELL: The secret lies in the key moment before the message is delivered.</p><p>THE SELL: Use Pre-Suasion to set the stage and direct the focus to a certain direction. With regards to politics, dont use Russia Gate but rather Election Gate to prevent another Trump presidency.</p><p>LINKS: @RobertCialdini</p><p>Robert Ciald</p><p>ini</p><p>#12 THE ART</p><p> OF</p><p>PRE-SUASIO</p><p>N </p><p>;src=typd</p></li><li><p>#13TITLE: Fjord Trends: know the Present,plan for the Future</p><p>SPEAKER: Tanarra Schneider</p><p>IN A NUTSHELL: 8 trends curated by 800+ designers from 22 global studios.</p><p>THE SELL: Watch out for: ephemeral stories, blurred reality, homes without boundaries, hourglass brands, shiny API people, world on wheels, unintended consequences plus me, myself and AI.</p><p>LINKS:, @saltysweetgirl,</p><p>Tanarra Schn</p><p>eider</p><p>#13 PLAN F</p><p>OR </p><p>THE FUTURE</p><p>http://trends.fjordnet.com;src=typd</p></li><li><p>#14TITLE: Leveraging Social Media to build your Brand</p><p>SPEAKER: Sara Dietschy</p><p>IN A NUTSHELL: Posting advice for Instagram, Twitter, YouTube and Snapchat.</p><p>THE SELL: Quality is what differentiates you, quantity is what makes people come back. You need to repackage your content for different platforms, e.g. Facebook: micro content, upload native, use subtitles.</p><p>LINKS: @saradietschy</p><p>Sara Dietsch</p><p>y</p><p>#14 LEVERAG</p><p>ING </p><p>SOCIAL MED</p><p>IA</p><p></p></li><li><p>#15TITLE: Miso Soup &amp; Prototyping The Future of Advertising</p><p>SPEAKER: Jutaro Mochizuki, Takuro Nakajima,Tetsuya Okimoto, Yoshima Sayokoya</p><p>IN A NUTSHELL: Build innovative digital solutions through constant prototyping.</p><p>THE SELL: Similar to the constantly refined fermentation process used for miso soup, prototyping shall be used to merge marketing know-how with digital production expertise to create innovative new solutions.</p><p>Dr. Dieter Ze</p><p>tsche</p><p>LINKS:, </p><p>HAKUHODO</p><p> i-Studio</p><p>#15 MISO SO</p><p>UP </p><p>&amp; PROTOTYP</p><p>ING</p><p>http://hackist.jp</p></li><li><p>#16TITLE: Design Thinking for impactful Storytelling</p><p>SPEAKER: Elana Gurney, OpenIdeo</p><p>IN A NUTSHELL: Design Thinking workshop to craft a story for good.</p><p>THE SELL: Design Thinking at IDEO is used to create better design. Why cant it be used on storytelling? The process empathize, define, ideate, prototype and test can be used to get to any solution.</p><p>LINKS:, IDEOU - Courses</p><p>Elana Gurne</p><p>y</p><p>#16 OPENID</p><p>EO &amp; </p><p>STORYTELLIN</p><p>G</p><p></p></li><li><p>#17TITLE: Beyond the Screens: the Ubiquity of Connectivity.</p><p>SPEAKER: Paul Dillinger, Ivan Poupyrev</p><p>IN A NUTSHELL: Clothing is contextual, as well as technology.</p><p>THE SELL: Your favorite Silicon Valley outlet will find its way to every angle of your everyday life. Digital platforms seek and find a natural integration with clothes, textiles and of course Denim.</p><p>LINKS:</p><p>Dilinger &amp; Po</p><p>upyrev</p><p>#17 GOOGL</p><p>E </p><p>JACQUARD</p><p></p></li><li><p></p><p></p><p>@jungvonmatt</p><p>http://www.JVM.de</p></li></ul>