best of esomar belgium 2010

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Page 1: Best of esomar Belgium 2010
Page 2: Best of esomar Belgium 2010

OpeningBert Weijters – Professor of Marketing

Vlerick Leuven Gent Management School

Page 3: Best of esomar Belgium 2010
Page 4: Best of esomar Belgium 2010
Page 5: Best of esomar Belgium 2010

I

METHODS, MODELS & SOLUTIONS

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AGENDA17.00- 17.15 Opening and Welcome

Prof. Dr. Bert Weijters

Prof. Dr. Niels Schillewaert – Esomar

17.15-17.45 MR industry challenges for BelgiumTom De Ruyck – BAQMaRLudovic Depoortere – FebelmarProf. Dr. Niels Schillewaert – Esomar

17.45-18.05 And they lived happily ever afterAnnelies Verhaeghe – Esomar Young Researcher of the Year 2009

18.05-18.45 From Asking to Listening: The “new” research paradigm?Laurent Florès - CRMMETRIX and ESOMAR Council member

18.45-19.00 Wrap up and closingProf. Dr. Niels Schillewaert – Esomar

19.00-20.00 Social Networking

Page 7: Best of esomar Belgium 2010
Page 8: Best of esomar Belgium 2010

North

America

10%

Latin

America

6%Middle

East and

Africa

6%

Western

Europe

54%Eastern

Europe

9%

Asia Pacific

15%

Global membership breakdown

Page 9: Best of esomar Belgium 2010
Page 10: Best of esomar Belgium 2010

Local Meetings

Region 2007 2008 2009 2010

APAC 4 4 6 13

Eastern Europe 3 5 6 9

LATAM 3 3 5 8

Middle East and Africa 1 2 4 7

North America 1 1 2 5

Western Europe 9 10 12 16

TOTAL 21 25 35 58

Page 11: Best of esomar Belgium 2010

Market Research Industry in Belgium

Trends and challengesTom De Ruyck – BAQMaR

Ludovic Depoortere – Febelmar

Niels Schillewaert - Esomar

Page 12: Best of esomar Belgium 2010

we are all

analysts

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www.baqmar.eu/challenges

Page 22: Best of esomar Belgium 2010
Page 23: Best of esomar Belgium 2010

What’s in the Febelmar-mix ?

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.

Page 25: Best of esomar Belgium 2010

29 Members

85 % of Research Market in Belgium

New: Stimulate & Inspire Researchers

to Exchange Ideas by sharing more

content

Page 26: Best of esomar Belgium 2010
Page 27: Best of esomar Belgium 2010

Task forces & Challenges

Febelmar Learning Centre

Partnerships with BAQMaR & Esomar

Positive drive within the industry

.

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Page 29: Best of esomar Belgium 2010

I. Publish & shareUse the Esomar platform

Conference participations

» Content & learning inspiration

» Networking = open source

• Competitors

• Suppliers

• Clients

• Employees

» Industry trends

Page 30: Best of esomar Belgium 2010

I. Publish & shareUse the Esomar platform

Critical success factors for getting

papers accepted and involved

1. Have challenging idea – something worth telling

2. A creative presentation format

3. Be a good speaker (prepare!)

4. Involve a client and co-present – partner

Page 31: Best of esomar Belgium 2010

II. Develop partnerships& innovate

»With a shared passion for innovation

»Experiment and explore the limits of what is new

»Innovation makes brands and industries cool

Page 32: Best of esomar Belgium 2010

• Graduate Membership

•Young Researcher Award

• Future Talent Meets the Industry

• Academic Thought Programme

III. Involve the youngEnhance skills & talent

An ESOMAR initiative aimed at enhancing the skills, know how

and expertise of Market Research

students, graduates and young

professionals.

Page 33: Best of esomar Belgium 2010

Getting involved with academia

Professors are encouraged to participate by:

» submitting papers to our events

» attending conferences (at special academic rate)

» participating in the debates and discussions and

» meeting the industry leaders in a personal and stimulating environment

Page 34: Best of esomar Belgium 2010

Future Talent Meets the Industry

Gives students the chance to network within the industry and make professional contacts to help them further their career

Encourages the brightest students to enter the MR industry and starts a dialogue between University and Business school professors.

Elias Veris – one of many who started his career after being part of the initiative

Page 35: Best of esomar Belgium 2010
Page 36: Best of esomar Belgium 2010
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And they lived happily ever after Annelies Verhaeghe

Esomar Young Researcher 2009

Page 39: Best of esomar Belgium 2010

And they lived happily ever after...

Young researcher Award

Annelies Verhaeghe

Page 40: Best of esomar Belgium 2010

My inspiration

-28 year- -54 year- -82 year-

Page 41: Best of esomar Belgium 2010

Longevity

Health problems

Quality of Life

Daily life impact

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Social media netnography

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81861

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This is what’s out there...44 themes detected

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Buzz volume

Sen

tim

ete

rSuccess factors

Opportunities

Immediate attention

Page 46: Best of esomar Belgium 2010

Buzz volume

Sen

tim

ete

r

Eating

professional

Housing

Payment

Guilt

Identity

Telephone call

Treatment

Diagnosis

Transport

Dog

Personal care Law

Clothes

Active

FriendsDecision

Safety

Religion

Page 47: Best of esomar Belgium 2010

Buzz volume

Sen

tim

ete

r

Guilt

Identity

Telephone call

Treatment

Page 48: Best of esomar Belgium 2010

• Lack of good friends

• Natural communication

• Losing your identity as a caregiver

Telephone call

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Treatment

• Finding right treatment is not easy

• Tranquilizers &surgery

• Costs

• Unfriendly nurses

• Unpractical bandages

• Never ending treatment

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Buzz volume

Sen

tim

ete

r

Active

FriendsDecision

Safety

Religion

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Decision time

Good decision = context + time + safety

Page 52: Best of esomar Belgium 2010

Buzz volume

Sen

tim

ete

r

Eating

professional

Housing

Payment

Diagnosis

Transport

Dog

Personal care Law

Clothes

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Eating = enjoying life

Health problems Appetite decreases

Altered tasteChewing

Swallowing

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Their recommendations

Ourchallenges

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Your personal best friend

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Mind your language

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Keep it short

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Find new, human ways to tie people to chairs

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Supermarket for elderly

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Adapt food

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I am old enough to take my own decisions

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Thank you!

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From Asking to Listening

The “new” research paradigm?Laurent Florès - CRMMETRIX and ESOMAR Council member

Page 64: Best of esomar Belgium 2010

Wrap-up & closingNiels Schillewaert - Esomar

Page 65: Best of esomar Belgium 2010

GLOBAL MARKET RESEARCH 2008ESOMAR INDUSTRY REPORT

In cooperation with KPMG Advisory

HIGHLIGHTS

Page 66: Best of esomar Belgium 2010

CONGRESS 2010

ODYSSEY 2010THE CHANGING FACE OF MARKET RESEARCH

ATHENS / 12 – 15 SEPTEMBER

As we enter a new

decade we discover

how market research

is leading the way in

taking ‘new directions’

while keeping its

relevance

Page 67: Best of esomar Belgium 2010

Zij zijn groot en ik is klein, en da's niet eerlijk, o nee!

Page 68: Best of esomar Belgium 2010