best of barcelona symposium experience
TRANSCRIPT
04 – 11 – 2014 Kris Verheire
Introduction
Best of Barcelona Symposium Experience – Part 1
Insights and marketing automation with Sitecore 8
Short break
Best of Barcelona Symposium Experience – Part 2
Integrating CRM with Sitecore
Customer case: OZ (onafhankelijk ziekenfonds)
Q&A
Closing drink + informal networking
Sitecore evolutions – Inspiration seminar - Agenda
Sitecore symposium 2014A brief recap on the barcelona symposium 15-17 september
What is Sitecore and how has it evolved ?
Sitecore 7.5 and Sitecore 8.0 – The Sitecore Experience Platform
Symposium Atmosphere
Symposium main Highlights
What is beyond Sitecore 8 – Where are we going ?
Best of Barcelona Symposium Experience - Agenda
Sitecore 7.5 and Sitecore 8.0
CRM ERP Other SystemsCommerce server AX
• Sitecore 7.5 made it’s appearance on 15th of October
• Sitecore 8 will become available by the end of December (Note to self: put it on my Christmas shopping list)
• What are the differences between the most recent versions ?
Sitecore version 7.5 and 8
Differences between most recent versions
Sitecore 8 – Quick overview - featureset
Sitecore 8 – Quick overview – new UI
Sitecore 8 – Quick overview - Usability
Sitecore 8 – Quick overview - Usability
Sitecore Symposium - Atmosphere
Sitecore Symposium - Atmosphere
Movie time – Michael Seifert – Sitecore CEO
Sitecore Experience Database – xDB with Mongo power
Federated Experience Manager
Sitecore and connectors – Commerce connect / Social integration
Print Experience Manager – Delivering rich experiences
Project Skynet – Machine learning and test driven content creation
Honorable mentions
Sitecore Symposium – Main highlights
Experience Database (xDB) – Powered by MongoDB
Experience Database (xDB) – Powered by MongoDB
Experience Database (xDB) – Powered by MongoDB
Experience Database (xDB) – Powered by MongoDB
Experience Database (xDB) – Powered by MongoDB
Experience Database (xDB) – Powered by MongoDB
All this data in the Experience Analytics DB provides access to:
Already defined analytics dimensions : +30 included and extendable
Segmentation: Filters based on rules let’s you use xDB information
Additional reports added through custom implementation
A full fledged insight into your visitor’s:
Behavior
Interests
Profile
Value
Experience Database (xDB) – Powered by MongoDB
Serves as the harvesting engine
DMS but now fully scalable
Collecting, processing and analyzing data
Experience Profile offers relevant insights
Pieter Brinkman (Sitecore employee) has provided elaborate information on the technical how-to and why
Experience Database (xDB) – Powered by MongoDB
Sitecore 7.5 features no longer uses the SQL Analytics database
Sitecore 7.5 can not be used without MongoDB
MongoDB can be configured as follows:
SAAS solution offered by Sitecore
MongoDB as a service offered by The Reference
Dedicated MongoDB setup (requires MongoDB license)
Experience Database (xDB) – MongoDB Pricing
Federated Experience Manager (FXM)
Federated Experience Manager (FXM)
Manage and capture information on sites outside of your Sitecore sites
Use the Sitecore Page Editor (now called the Experience Editor) to:
Perform A/B testing
Connect with goals, events and campaigns
Add personalization
Capture ‘external’ behavior into the Sitecore Experience Database
Technically:
Integration done through the inclusion of JS code (possible with Tag Manager)
<script src=“//sitecoresite.com/bundle/beacon”></script>
Analyses the page structure and allows for identification of placeholders
Federated Experience Manager (FXM)
Federated Experience Manager (FXM)
Available since 7.1 as a Module on Sitecore (SDN)
Information available in a new SPEAK app on the Sitecore Dashboard
Comes as a fully integrated module on Sitecore 8
No longer requires website crawling
Additional module with specific pricing
Federated Experience Manager (FXM)
Sitecore symposium 2014A brief recap on the barcelona symposium 15-17 september
Sitecore Experience Database – xDB with Mongo power
Federated Experience Manager
Sitecore and connectors – Commerce connect / Social integration
Print Experience Manager – Delivering rich experiences
Project Skynet – Machine learning and test driven content creation
Honorable mentions
Sitecore Symposium – Main highlights
Sitecore and connectors – Commerce connect
Sitecore and connectors – Commerce connect
Sitecore and connectors – Commerce connect
Connector provides an integration layer
Out of the box toolset for developers
Specific actions / rules / goals related to commerce
Commerce connect:
Separate module to add commerce functionality
Specific pricing
Sitecore Commerce pb Commerce server as a separate product
Sitecore branded – same look and feel
Sitecore and connectors – Commerce connect
Disconnected from Social Connected module/product
http://komfo.com/about/
Unknown / unclear on how Sitecore will market Komfo
Sitecore and connectors – Social integration
Sitecore has incorporated the use of connectors
Connectors open up the platform
An interface for partners and implementers alike to connect onto a specific layer of functionality such as
E-Commerce
Social integration
CRM, DAM, …
Sitecore and connectors
Print Experience Manager (PXM)
Print Experience Manager (PXM)
Previously known as the Adaptive Print Studio (APS)
Important aspect of the full-circle solution and a direct match on the integration between the online and offline aspect
Fits into the Sitecore architecture
Uses Sitecore as an up-to-date central content hub
Tightly integrates with InDesign server
Print Experience Manager (PXM)
Print Experience Manager (PXM)
Rebuilt with SPEAK application – Fully integrated with Sitecore
Online Document Generator
Allows for JavaScript integration with regards to retrieval of latest media or price information
Highly personalized experience – create personalized mini catalogues
Fast response
Rendition Builder makes the document feature “flip-able”
Print Experience Manager (PXM) – New features
Finding good information on APS used to be a pain point
Sitecore acknowledged this problem and has create a large set of documentation that features, cookbooks, sample code, blogposts and so on
Mark Demeny ([email protected])
Jetstream demo code
Separate pricing on top of Sitecore licensing
Print Experience Manager (PXM) – Technical info
Project Skynet – Machine learning (Timothy Ward)
Sitecore is embracing the principle of test first, commit later in terms of content
Remove the concept of making assumptions
Test and evaluate on everything
Could, in time, make Sitecore evaluate on your content and propose tests.
Project Skynet – Machine learning & testing
Project Skynet – Machine learning & testing
Project Skynet – Machine learning & testing
Uses Microsoft Azure Machine Learning
Analysis of analytics data
Allows for use of R, a popular opensource language on statistical and data analysis
Custom algorithms are possible
Skynet project is a Labs project.
Project Skynet – Machine learning & testing
Since Sitecore will start to learn your content, images, documents
Project Skynet – Machine learning & testing
Since Sitecore will start to learn your content, images, documents
And Sitecore has all information on previous visits to the website
Project Skynet – Machine learning & testing
Since Sitecore will start to learn your content, images, documents
And Sitecore has all information on previous visits to the website
Combined with the information gathered through content Federation (FXM)
Project Skynet – Machine learning & testing
Since Sitecore will start to learn your content, images, documents
And Sitecore has all information on previous visits to the website
Combined with the information gathered through content Federation (FXM)
Sitecore will be able to:
Predict testing (A/B – multivariate) outcome
Propose tests on your page
Evaluate on your editing skills
Guide marketers with understanding and defining personas and profiles
Project Skynet – Machine learning & testing
Honorable mentions
Versioned layouts
Supporting tools that help you identify your audience
xDB comes with an upgrade tool that converts your existing DMS database
List segmentation
ECM -
Rules engine
Commerce
Honorable mentions
COVEO search – Sitecore ships with a free version
https://www.youtube.com/watch?v=yPTLKR2jvTc
Free version is limited:
No indexing of external sources
No solution for personalized content
No support
Honorable mentions
Movie time
What is beyond Sitecore 8 – Where are we going ?
Sitecore Experience Platform
Winter 2014 -> SXP 8
2015 -> SXP 8.X
2016 -> SXP 9.0
Sitecore Commerce
Winter 2015 – SCpb Commerce server + Dynamics AX + Commerce connect
2016 - Evolve into market leading enterprise commerce platform
What is beyond Sitecore 8 – Where are we going ?
What is beyond Sitecore 8 – Where are we going ?
Sitecore emerging products and integrations
Winter 2014
Sitecore Social
Print Experience Manager 1.0
Salesforce connect
2015
DAM Connect
Social Media Monitoring
2016
Expansion into additional experience channels throughout customer lifecycle
What is beyond Sitecore 8 – Where are we going ?
Sitecore wants to help you as your business backbone
Sitecore wants to help you have omni-presence on all Channels
Sitecore wants to help you get to know your visitors / customers
Sitecore wants to help you make content personal and relevant
Sitecore wants to help you integrate the offline and online
Sitecore wants to help you optimize you business and outcome
Let’s RECAP on the RECAP
Sitecore wants to help you
Sitecore wants to help you
Sitecore wants to help you
Sitecore wants to help you
Sitecore wants to help you
Sitecore wants to help you
Contact: www.reference.be/en/contact/
Twitter: https://twitter.com/KVerheire
MeetUp: http://www.meetup.com/Sitecore-User-Group-Belgium/
Q&A
Sitecore User Group