best news world n. 5 - fall 2012

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BEST NEWS FALL 2012 N. 05 ITALY UAE UK USA SINGAPORE TEATRO ALLA SCALA Skills and Professionalism of Charta are Recognized BEST UNION GROUP Two Historical Milestones for the Best Union Group OMNITICKET NETWORK News from US Market! MORRICONEENCHANTS Sold out the Concert of the Master in Rimini BOAT SHOW Optimism and the Will to Change for the 52 nd Edition MARMOMACC 2.0 Natural Stone Captures SN and Debuts in the Apple Store SPECIAL CULTURE The Great Event Rely on Best Union Group FAMILY EVENTS Edutainment: Learn While Having Fun with Best Union

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Newsletter World Best Union Company Spa n. 5 - Fall 2012

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Page 1: Best News World n. 5 - Fall 2012

BEST NEWSF A L L 2 0 1 2

N. 05ITALY UAEUK USASINGAPORE

TEATRO ALLA SCALASkills and Professionalism of Charta are Recognized

BEST UNION GROUPTwo Historical Milestones for the Best Union Group

OMNITICKET NETWORKNews from US Market!

MORRICONE ENCHANTSSold out the Concer t of the Master in Rimini

B O A T S H O WOptimism and the Will to Change for the 52nd Edition

MARMOMACC 2.0Natural Stone Captures SN and Debuts in the Apple Store

SPECIAL CULTUREThe Grea t Even t Re ly on Bes t Un ion Group

FA M I LY E V E N T SEdutainment: Learn While Having Fun with Best Union

Page 2: Best News World n. 5 - Fall 2012

Dear Readers,

The greeting in the last newsletter was dedicated to the financial crisis, so in this newsletter I want to share with you two very important events that I hope can bring you joy and happiness. The news relates to two historic achievements of our Group. First, we have been awarded, in a joint venture with Gruppo Intesa San P a o l o , t h e b a n k i n g a n d ticketing activities for EXPO 2015. And second, we won the tender for t h e S t a d i u m L . F e r r a r i s concession management. In both cases these are contracts that will develop over a long period of time.

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Our victory in the difficult race for the EXPO 2015 ticketing contract was based on the unique functionality and architecture of BOS, which has been evaluated by EXPO 2015 to be the ideal tool to showcase Italian excellence and demonstrates our ability to create a national system. It was an opportunity that we could not afford to lose given our group’s status as the undisputed leader in its market and considering that this is an exhibition of Italian culture. The beautiful theme of EXPO 2015 is "Feeding the planet, energy for life" which provides the opportunity to focus on a wide variety of topics in our marketing of EXPO admission ticket sales.

B E S T U N I O N G R O U P

Tw o H i s t o r i c a l Milestones for the Best Union Group

The real challenge will be to reach as many participants as possible while we promote both Italy and the Expo. The results of the first half of the year were satisfactory and allowed us to confirm all the goals set out in the strategic plan. We expect that the increase in margin can be translated into investments for growth to the satisfaction of our group’s members and employees. In the next issue we hope to announce other important news regarding orders and results. I take this opportunity to wish everyone a great holiday shared with those we love.

Page 3: Best News World n. 5 - Fall 2012

La Bohèmedal 26 settembre al 26 ottobre

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C h a r t a ’s s u c c e s s h a s b e e n highlighted in an unusual way that showcases the value of Charta’s operating standard and the services offered.

The Tar for Lombardy has, on the 10th of September 2012, suspended the award of the tender issued by the Teatro alla Scala Foundation in Milan with an order of the Board of the Section Three n.1241/2012.

This event represents the formal recognition of findings of the adjudication committee during the project evaluat ion when they awarded t he t e chn i ca l o f f e r presented by Charta S.r.l. a higher score than the other competitors. It is a concrete recognition of t h e e x p e r t i s e a n d professionalism that at all times characterizes the work of Charta S.r.l. and makes it a n a t i o n a l l e a d e r o n t h e t h e a t r i c a l a n d m u s e u m ticketing market.

T EATRO ALLA SCALA

S k i l l s a n d P ro fe s s iona l i sm o f Char ta a re R e c o g n i z e d

The con t rac t r e la t e s t o t he computerized ticketing service for the sale of tickets (including season tickets) to shows organized by the Foundation, and was arranged in favor of the company TicketOne. This action and the precautionary m e a s u r e i s s u e d b y t h e Administrative Judge means that TicketOne has not achieved the ad jud icat ion of the service and cannot legitimately proceed with the execution of the related contract or communicate conflicting information to the market.

Page 4: Best News World n. 5 - Fall 2012

OmniTicke t Network i s bus i ly preparing to exhibit at the 2012 IAAPA Tradeshow in Orlando, Florida. The t radeshow a rea i s open November 12th-16th at the Orange County Convention Center, and OmniTicket Network will be in Booth #2862.

Highlighted technology will include the Best Overview Solution (BOS), a unique onsite technology for managing all types of venues, in a multi-tier environment with a built-in infrastructure for offering worldwide ticket distribution in real-time. The OmniTicket Network booth will also present in-booth demonstrations of our latest mobile ticketing technology!

OmniTicket Network is part of the Best Union Group, a worldwide leader in the supply of ticketing technology and event services, and during the tradeshow the OmniTicket Network team and the Best Union Group will partner to demonstrate the latest innovations in ticket sales, services and distribution.

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OMNITICKET NETWORK TO HIGHLIGHT BOS AND MOBILE TICKETING AT IAAPA 2012

OMNITICKETNETWORK

News from US Market!

Page 5: Best News World n. 5 - Fall 2012

One of the most famous homes in the United States is now using the OmniTicket Network solution for o n s i t e and on l i n e t i c k e t i ng operations! Graceland, the home of Elvis Presley, is listed on the National Register of Historic Places and welcomes over 600,000 visitors each year.

OMNITICKET NETWORK INSTALLS TICKETING SYSTEM AT GRACELAND, THE HOME OF ELVIS PRESLEY

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The newly installed OmniTicket Network system incorporates online sales, general admission and group sales into an integrated, real-time ticketing solution. Tickets to Graceland can be p u r c h a s e d o n l i n e a t www.elvis.com/graceland.

OMNITICKETNETWORK

News from US Market!

Fans flock from around the world to tour the Graceland Mansion and grounds. Visitors can also enjoy touring Elvis' two custom airplanes, Elvis' Automobile Museum, many exciting special exhibits and events such as Elvis Week.

Page 6: Best News World n. 5 - Fall 2012

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OMNITICKETNETWORK

News from US Market!

OmniTicket Network is proud to provide the online ticketing solution for California Science Center, and tickets to view the Endeavour Space Shuttle will be available online beginning i n S e p t e m b e r a t californiasciencecenter.org.

The shuttle’s last “landing” will be at the California Science Center the evening of October 13th.Once safely at the California Science Center, the shuttle will take up temporary residence in the Samuel O s c h i n S p a c e S h u t t l e Endeavour Display Pavilion while awaiting construction of the Samuel Oschin Air and Space Center.

The l egendar y Endeavour Space Shuttle is heading for California and the California Science Center!

The shuttle’s last journey includes a cross-country flight from Kennedy Space Center to the Los Angeles International Airport, and then a slow procession through the streets of Los Angeles to the California Science Center!

ENDEAVOR SPACE SHUTTLE’S F I N A L D E S T I N A T I O N : THE CALIFORNIA SCIENCE CENTER

Page 7: Best News World n. 5 - Fall 2012

The boom of contacts for Facebook Marmomacchas has increased 450%! The most important event dedicated to the marble chain industr y strengthens its presence in new media, including foreign media (VContak te and Orku t ) , and develops new initiatives in the service of exhibitors and visitors, such as the iPhone app available from the Apple Store.

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M A R M OMACC 2.0

N a t u r a l S t o n e C a p t u r e s S o c i a l Networks and Debuts in the Apple Store

A r t i c l e w r i t t e n b y P r e s s O f f i c e Ve r o n a F i e r e

The application has been realized by Best U n i o n , a l o n g w i t h M a r m o m a c c a n d Verona Fair.

A N O T H E R S T E P FORWARD FOR THE INNOVATION FOR THE BEST UNION GROUP!

Becoming more and more “social” and interactive, with an application to download for iPhone and tickets with QR code, Marmomacc (www.marmomacc.it) has started the 2.0 Revolution. The Verona Fair (26/29 September), the most important international exhibition dedicated to marble, stones and granite, won the sixth most popular social media position on Facebook, Twitter, Youtube, Linkedin, Pinterest and Google Plus. Who says that marble is a synonym of ancient? A cliché disproved by the results of the research.

All the “colors” of marble, created by Marmomacc reveals how people under 30 have been discovered to be great admirers of natural stone, with 46% of them considering it the most elegant material.

Marmomacc 2012 now debuts the application available to download from the Apple Store (just type “Marmomacc”). The initiative, conceived as a new instrument in service for exhibitors and operators, allows you to use your iPhone to view information about the event, including a map of the exhibition and a catalog of participating companies. Thanks to the QR code in every entrance ticket, the app allows you to collect the electronic business card of visitors and keeps count of the contacts for the stand.

Page 8: Best News World n. 5 - Fall 2012

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SPECIAL CULTURE

T h e G r e a t E ven t Re l y on Best Union Group

Degas , in t he Impress ion i s t movement, was characterized by some o f t he i r pecu l ia r i t i e s , addressing different issues and mastering the various techniques of construction. He gave great importance to the design from the beginning, revealing over time an ex t raord inar y ta len t . He preferred to make quick sketches from life and then reported on canvas or paper in the studio with a careful construction of the final composition. His painting neglected the immediacy of the Impressionists based on visual sensations and masterfully grasped the essence of a moment. "He loved drawing very much" - as Degas wanted to be written on his grave and never so concise a definition was more truthful.The exhibition in Turin reveals the full path of an extraordinary genius: the protagonist of the unique artistic season in Paris in the late nineteenth century. Charta and Best Union Group, who have worked for years alongside the major Italian cultural institutions on pre-sale services and online bookings, is proud to be a partner of this important initiative and happy to be part of a winning team.

ONE STEP BY DEGASD e g a s . M a s t e r p i e c e s from the Musée d’OrsayFrom the 18th of October until the 27th of January the house of the Society for Promotion of Fine Arts in Turin will be the stage for the most important exhibition that Italy has devoted to Edgar Degas in recent decades. With more than eighty works displayed, the French artist, one of the protagonists of the artistic impressionist season from the second half of the nineteenth century, will be revealed throughout his artistic career: from the impressive scenery or Parisian cafes, to the naked figures, from his favorite subject , the horses, to the world-famous dancers.All this is made possible thanks to the efforts of the municipal administration, especially the Mayor Piero Fassino and the Councillor for Culture Maurizio Braccialarghe, in order to restore the capital of Piedmont at the center of national cultural scenario. Thanks also to the close collaboration between the publisher Skira and the Musee d'Orsay in Paris on the editorial and the creation and production of the big exhibitions.Degas also had a special relationship with Italy. His experience there was the inspiration of one of his greatest masterpieces in the exhibition, Family Portrait (The Bellelli Family, 1858-1869), a work that only on rare occasions has left the museum in Paris in part due to its considerable size (2 x 2.5 meters).

Th i s i s one o f t he mos t renowned and appreciated masterpieces of the entire work o f Degas , w i t h f i n e psychological study that investigates the relationship of this Italian family.

Page 9: Best News World n. 5 - Fall 2012

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SPECIAL CULTURE

T h e G r e a t E ven t Re l y on Best Union Group

Let yourself be seduced by the musical that has captivated audiences around the world!"Priscilla Queen of the Desert" is one of the most engaging and amusing shows that you will ever see: a true therapy for mood that is able to entertain, excite and win the favor and heart of all spectators. Priscilla, undisputable "Queen" of last season’s musicals will finally reach Rome on January 24, 2013 at the Teatro Brancaccio. Taken from Priscilla Queen of the Desert, a comedy film winner of the Academy Award and Grand Prix Du Publique at the Cannes Film Festival, Priscilla is a sweeping "on the road" adventure of three friends aboard an old pink bus named Priscilla.

Now with more than 16 thousand fans on Facebook, 400 thousand views on the official site, every evening a standing ovation and acclaim.” These are the numbers and the results of the first season in Milan of Priscilla Queen of the Desert, The Musical, an important project of the MAS Group led by businessman Daniel Luppino that produced the largest musical ever made in Italy.The Best Union Group has the honor to work with this great event with their Vivaticket reservation system and Hellò Ticket! Priscilla is an extraordinary journey that goes straight to the heart!

www.priscillailmusical.it

They leave for a journey through the Australian outback in search of friendship and love, eventually finding much more than they ever imagined! A sparkling masterpiece by director Simon Phillips, the musical brings to the stage a cast of incredible talent with over 500 magnificent costumes that make each scene similar to a great end with a flurry of hilarious jokes. Enjoy a wonderful soundtrack of 25 enduring international hits played live by a band of 8 elements.“More than 120,000 tickets have been sold in Italy for 4 months on stage with last week replicas sold out.

Page 10: Best News World n. 5 - Fall 2012

In the contemporary art house in Venice, the Peggy Guggenheim Collection, the cultural production never stops, even in autumn. From the 29th of September to the 10th of February 2013, make space for an Italian artist of “900 extremely versatile and effective styles.” We are talking of Giuseppe Capogrossi (Roma 1900-1972), a graduate in law but always linked to the world of painting, and considered without a doubt one of the central characters of the artistic scene after World War II.With his painting “Surface 210” displayed at the Solomon Guggenheim Foundation in New York since 1958, and now the Venetian museum dedicating a single and comprehensive retrospective to him, the path shows the artistic development of the painter and of his language, which, according to critics, has identified Capogrossi with the taste of an era, an Italy flourishing and optimistic, educated at the full economic boom of the mid-last century. The exhibition, which includes more than seventy works, is curated by Luca Massimo Barbero and realized in collaboration with the Capogrossi Archive Foundation, under the High Patronage of the President of the Republic and under the Patronage of the Misistry of Heritage and Culture.Capogrossi made his debut on the art scene in 1927, together with his colleagues Cavalli and Di Cocco at the Dinesen Pension in Rome.

surface of the painting.Teleart, part of Best Union Group, has worked for years with the Peggy Guggenheim Collection in the provision of pre-sales and booking, and invites you to visit this exhibition, presented in the Guggenheim manner of high quality and cultural enrichment for the visitor.

Then he participated in 1933 at the exhibition in the Gallery Bonjean in Paris, presented by the well-known critic Waldemar George who first referred to this group with the term Ecole de Rome. After the first figurative experiences he then passes to the abstract, passing through neocubism, real izing his own personal path characterized by a unique single-shape that develops in endless variations along the surface

CAPOGROSSI. A RETROSPECTIVE

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SPECIAL CULTURE

T h e G r e a t E ven t Re l y on Best Union Group

Page 11: Best News World n. 5 - Fall 2012

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His sudden death nine months ago left a void in the art scene and in Italian society. Bologna pays tribute to one of its most illustrious citizens, the great singer-songwriter Lucio Dalla.

Thanks to the FAI and free collaboration of Charta and Best Union Company with the Bank of Bologna, Bologna Calcio and the Hotel Al Cappello Rosso, the artist's home in Bologna, in D'Azeglio,(just a few steps from the "Piazza Grande" referenced in a famous song), opened the doors to the public from November 30th to December 2nd,

2012.Dalla’s many loyal fans visited the places that made Italian music history, and learned of his experiences of life as an artist and as a man. The tour was accompanied by a student at the Academy of Fine Arts. The objects on display were selected by Silvia Evangelisti, art historian and personal friend.

E X T R A O R D I A R Y O P E I N G O F T H E H O U S E O F L U C I O D A L L A

SPECIAL CULTURE

T h e G r e a t E ven t Re l y on Best Union Group

"In every room there is all him,” s a i d Mar co Magn i f i c o , Executive Vice-FAI. “It's like they were so many houses close to each other, which helps us to understand the universe of his songs."

ll this will have an important beneficial purpose, which would be pleasing to Lucio, as the proceeds w i l l b e d o n a t e d t o t h e reconstruction of the Town Hall Finale Emilia, devastated by the earthquake last May.

Tickets are on sale at www.vivaticket.it

along with presales as usual

Page 12: Best News World n. 5 - Fall 2012

Teleart and Best Union Group are pleased to invite you to a new cultural initiative in the town of G o n z a g a , a p l a c e t h a t h a s established a constant synergy with local instructors for many years.The International Centre of Art and Culture of Palazzo Te, house the Mantuan scene of a fascinating retrospective, Pier Luigi Nervi Architecture as Challenge in which we can see 12 projects of the engineer (Sondrio 1891 – Rome 1979), who is arguably the most famous Italian engineer of the Twentieth century, and creator of some of the most important public works in our country.Presented here is a significant part of a professional path that culminates in Mantua with the creation of the so-called Suspended Factory, the Burgo Paper Factory.

His style is characterized by the breaking of traditional architectural and rationalistic molds, to open to the most daring experimentation, a n d t o a c h i e v e r e s u l t s o f breathtaking elegance.The subtitle of the exhibition is The Industry and the Suspended Factory in homage to his most famous work carried out in the city of Gonzaga.

The twelve sections of the exhibition were selected by an international scientific committee chaired by Carlo Olmo, and were made possible thanks to the collaboration between the City of Mantua and the Palazzo Te, with the support of the Lombardia Region and the Mantova Territorial Polo at the Milan Polytecnic. Each section guides the exploration of Nervi's main activity areas and focuses on precise works through a collection made of plastic, original drawings, image collections of construction sites and topical photos that illustrates, chapter by chapter, the entire creative process of Pier Luigi Nervi.

PIER LUIGI NERVIENGINEERING BETWEEN SCIENCE AND DESIGN The exhibit showcases sports facilities

such as Municipal Stadium of Florence in 1932, to the UNESCO headquarters in Paris or the Vatican Hall of the papal audience in Vatican and the Tower of the Montreal Stock Exchange through the last project, the Italian Embassy in Brasilia, conceived by Nervi and his son Antonio in 1969. In 1961, af ter the successfu l realization of the Palazzo del Lavoro in Rome and the bus station of the George Washington Bridge in New York, Nervi gambled and dedicated to the building of Mantua 250 meters o f i ndus t r i a l s t r uc t u re wh i ch summarizes functionality and stylistic resourcefulness, and was an absolute milestone in the field of engineering science.

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SPECIAL CULTURE

T h e G r e a t E ven t Re l y on Best Union Group

Page 13: Best News World n. 5 - Fall 2012

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A JOURNEY IN THE JURASSIC AGE WITH THE TIME MACHINEAfter the huge success of Rome and Turin, by popular demand from October 31th, the "monstrous" Days of the Dinosaur exhibition returns to Naples!

Not a museum but a journey through a maze populated by fascinating prehistoric creatures that are life-sized and distributed in different scenarios. They move, interact and roar as if they were alive in the effects of light, landscapes and p lan t s exper t l y recons t ruc ted scientifically!Original and very unusual the Days of the Dinosaur is an exhibition conceived to teach without being boring, and the number of species and size differ greatly compared to the classic museum exhibits.

The path inside the show is an adventurous journey through time, and through the ages that have seen the presence of dinosaurs on earth. A team of paleontologists were responsible for the choice of species, the quantity, tonnage, the movements and behav ior o f dinosaurs that move various parts of the body, in some cases even eyes, tongue, legs and fingers. You can watch various species, all necessary to explain the evolution and the wide variety of samples classified as dinosaurs.

Some of them are true icons for exper t paleontologists, as the Archeaopteryx or Microraptor, w h i l e o t h e r s , l i k e t h e Brachiosaurus and T-Rex are well-known to the general public thanks to shows such as Jurassic P a r k a n d Wa l k i n g W i t h Dinosaurs.For this third stage of the exhibition Italian Amit and the Best Union Group were again chosen as a partner in this adventure at the dawn of the earth. It’s a unique experience not to be missed, which involves the whole family through an imaginary journey between gaming, education, science and fun. To learn about our world 60 million years ago visit

www.daysofthedinosaur.it

FA M I LYEVENTS

E d u t a i n m e n t : Learn While Having Fun with Best Union

Page 14: Best News World n. 5 - Fall 2012

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Milano, La Fabbrica del Vapore c/o La Cattedrale

3 October 2012- 17 February 2013

Every day 10-20 Thursday and Saturday 10-23

www.bodywo r l d s . i t

Among the plastinations displayed for the first time in Italy: the extraordinary Rearing horse with Knight and the trio of Poker Players, known for appearing in a scene from the movie Casino Royale.

From the 3rd of October 2012 Gunther von Hagens ’ BODY WORLDS - The Real World of the Human Body is in Milan, in the evocative space of the Fabbrica del Vapore (the Steam Factory). BODY WORLDS presen ts an exhibition never seen before in Italy, undoub ted ly among the mos t complete in the world with over two hundred items treated with the plastination technique that illustrate the human body in 2000 sqm (especially the heart) as it has never been done before, providing visitors real reflections on life, health and complex world of our anatomy.

GUNTHER VON HAGENS’ B O D Y W O R L D S : THE REAL WORLD OF THE HUMAN BODYWith 35 million visitors in more than seventy cities in the world and 200,000 people in attendance in the Italian legs of Rome and Naples, Body Worlds has been an extraordinary success confirmed by a wide and varied audience.

FA M I LYEVENTS

E d u t a i n m e n t : Learn While Having Fun with Best Union

Article written by P r e s s O f f i c e B o d y Wo r l d s

B O D Y W O R L D S h a s confirmed Amit as a partner, and is based on a single donation program managed b y t h e I n s t i t u t e f o r Plastination, which counts more than 13,000 registered donors.

Page 15: Best News World n. 5 - Fall 2012

The famous notes of Morricone enchanted Piazzale Fellini and the thousands of spectators participating in the concert-event Beauty Will Save Us held in Rimini on the 25th of August.When the event organizers, Succi & Partners, moved months earlier the Best Union Company was beside them providing 360 degrees of support. The key to the success of the event was the consulting services for the construction of the ticket office, the ticketing-map planning and the activation of the on-line and on-site sales in the many retail outlets of the Vivaticket circuit, a property of Charta. The staffing services provided were also a success.

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MORRICONE ENCHANTS R I M I N I

S o l d o u t t h e C o n c e r t o f t h e M a s t e r

Best Union provided the concert organizer with unconventional on-site sales channels that proved to be an excellent showcase for the promotion and sale of tickets for this memorable event.

On th i s memorab le even ing Morricone, the orchestra of one hundred elements and one hundred and thirty singers, enchanted Rimini.The organizer and users found that the Vivaticket point of sale, located at the New Palacongressi of Rimini, was a helpful point of reference for the purchase of 5,000 seats and inquiries.

T h e m a n y s u c c e s s e s o f Morricone resulted in the h a p p y c u l m i n a t i o n o f teamwork from the Group who successfully managed the event and found solutions for the organizer who looks to the Best Union Company to be not only a supplier, but also a partner that is unconditionally ready to respond to its needs.

BEST UNION MANAGES TICKETING AND STAFFING. FUNDAMENTAL SYNERGY WITH VIVATICKET FOR ON-LINE AND ON-SITE SALES.

Page 16: Best News World n. 5 - Fall 2012

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A r t i c l e w r i t t e n b y P r e s s O f f i c e Fiera di Genova

"At the Boat Show this year we closed important contracts and contacts, especially with regard to foreign cus tomers,” said the President of Fair Genoa, Sara Armella. “And we point out a record of satisfaction from many exhibitors. This confirms the effectiveness of the choices made and encourages us to make a real change of pace.”"The evolution of the market,” said the CEO of Fiera di Genova, Beppe De Simone, “will bring us ever closer to a Boat Show of quality and less towards a Salon quantity. It will work for the future by offering a show appealing to an increasingly attentive and competent attendee."

After opening during signs of crisis the 52th edition of the Genoa Boat Show has ended with moderate signs of optimism and a willingness to engage the process of profound change required to effectively meet the drastically changing needs of the market. The show had 900 exhibitors, 1,400 boats on display on the four pavilions, two marinas and wide open spaces. The numbers witnessed at the Genoa Boat Show continues to be a reference point in international yachting. Beyond the inevitable decline in numbers there were satisfactory results reflected in the total number of attendees: 176,280 in addition to 4,000 children up to 10 years.

B O A T S H O W

O p t i m i s m a n d t h e W i l l t o Change f o r t h e 5 2 n d E d i t i o n

Page 17: Best News World n. 5 - Fall 2012

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A r t i c l e w r i t t e n b y P r e s s O f f i c e Fiera di Genova

The 52nd International Boat Show was confirmed to be a huge interactive media event with 1670 journalists and 260 000 visitors to the site www.genoaboatshow.com for a total of 365,000 visits. And 1,200 students wi thin Navigar m'è dolce and Youth Project Foundation Carige followed a "school day" between sport and c u l t u r e o f t h e s e a w i t h 1 2 educational workshops. There were 1,000 children who tried the excitement of boarding a canoe or a sailboat outside of school system, and 500 children who participated in the activities of the Italian Powerboat Federation.Excellent results were achieved through init iatives targeted to valuable customers with innovative tools such as the Gold Card, used by over a thousand Italian and foreign operators.Great success was reached by the 2012 edition of GenovaInBlu as witnessed by the more than 21,000 admi s s i ons t o 2 6 e v e n t s : exhibitions, theater performances, openings extraordinary shops, cocktails, concerts, meetings and debates that animated the city during the nine days of the show.

This positive result was made possible thanks to the collaboration of Best Union Company with its hardware and software solution for access to the trade fair and the valuable print@home service that allows tickets purchased online to be printed at home.

B O A T S H O W

O p t i m i s m a n d t h e W i l l t o Change f o r t h e 5 2 n d E d i t i o n

Page 18: Best News World n. 5 - Fall 2012

BEST NEWSF A L L 2 0 1 2

N. 05www.bestunion.com

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A B U S I N E S S M O D E LUNIQUE AND INNOVATIVE