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Best Tactics for Onsite SEO

Why you should do onsite SEO? Typically when we think about SEO, the first thing that

comes into our minds is link building. Yes, link building used to be the most important factor for

search engine optimization, but since the latest updates of Google, it has drastically lost its

power. I do not say, that getting quality and relevant backlinks is not effective, but there is

another factor that is getting more and more vital and this is onsite SEO. If you have optimized

your site, you will surely need less backlinks.

The most important point for better onsite SEO is the quality of posts and pages we create,

simply the content we add to our site. The first and most essential factor is to create informative,

well-written and useful content for the visitors. If it is useful for the visitors, it will be loved by

search engines, too. However, some tasks and steps that must be done to make posts SEO

friendly.

Here I would like to talk about what you should do to make your posts more optimized for

Google, but these tactics only work if you create quality content.

Onsite SEO Tactics for Posts

The URL of the posts should contain the keyword you write your article about. This can

be done easily with WordPress if you change the permalink structure to /%postname%/.

The article must be at least 350 words long and maximum 800. Shorter and longer articles

can be effective, too. But if you create short articles you have less chance to use the

keyword, and if it is longer, it might be dull for the readers. I think somewhere between

500-700 is the best solution for onsite SEO.

Optimize your content only for 1-2 keywords. (I do

not want to talk about here to find keywords, as it is

another topic). Your keyword density should be

somewhere bet 2-3%. Plus you should use related

(secondary) keywords and LSI keywords, but most

of the time using LSI keywords come naturally. You

can get more info about LSI keywords here and here

is a really powerful and easy to use tool to get LSI

words.

Try to create compelling titles that contains the

keyword, plus a relevant word. By using this

technique you will have higher click through rates

for your title, and it will be optimized, too.

Using meta description and keywords. Description is still an important thing, since that

will be seen by the searchers, so try to write compelling descriptions, too. Plus it should

also contain the keyword somewhere at the beginning. Meta keyowrds is not as important

since most of the search engines do not care about it, but I use it. I add 2-4 keywords

beside the main one.

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Using headlines. For titles you should use H1 headers. Most of the WordPress themes are

optimized for this, but it is better to check it, if you don’t know yet. This SEO tool will

show you if your titles are wrapped in H1 tags.

Using H2-H6 tags. Personally, I always use H2 and H3 tags with the keyword I optimize

the post for. Plus the depending on the topic and the length of the article I use other tags,.

But keep in mind that the tags use must be in the right order. I mean, for example after H3

do not use H6.

Use images with proper ALT tags. For the ALT tag of one image use the main keyword,

and if you use more images add the secondary keywords to those.

Add a video to your post, if it is possible add video that is relevant to the post. This way

you can offer more useful content, and your visitors will stay more time on page which is

checked factor of Google.

Use the main keyword at the first and the last paragraph.

Use Bold, Italics and underline of the main keyword and if it possible at the first and the

last paragraph, too.

A suggested on-site SEO tactic is to use relevant, quality outbound links. It is easy to find

relevant content on about.com or Wikipedia.

Interlinking your blog pages.

Try to use lists if it possible.

Additional Onsite SEO Points to Check

These are other important factors for onsite SEO that are not

related to the post creating.

Use must have pages like: about, contact, disclaimer,

terms of use, sitemap and privacy policy.

Make your site to load as fast as possible, so avoid

crappy hosting companies.

If it is possible try not to use Flash.

Put in social sharing buttons. Though, it is not directly for onsite SEO, but this way you

can get more traffic and social signals are also important for Google.

One incredible important thing you have to do before getting started with your site is to the

keyword research and find optimal keywords for your whole site and for your posts, too. No

matter who good your off-site or onsite SEO is if you chose the wrong keywords you will fail!

Here is a great article about effective keyword research.

Overall, if you want to build effective websites – no matter what is your aim with it – you should

concentrate on onsite SEO to get higher rankings in Google.