best methods for onsite seo
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Best Tactics for Onsite SEO
Why you should do onsite SEO? Typically when we think about SEO, the first thing that
comes into our minds is link building. Yes, link building used to be the most important factor for
search engine optimization, but since the latest updates of Google, it has drastically lost its
power. I do not say, that getting quality and relevant backlinks is not effective, but there is
another factor that is getting more and more vital and this is onsite SEO. If you have optimized
your site, you will surely need less backlinks.
The most important point for better onsite SEO is the quality of posts and pages we create,
simply the content we add to our site. The first and most essential factor is to create informative,
well-written and useful content for the visitors. If it is useful for the visitors, it will be loved by
search engines, too. However, some tasks and steps that must be done to make posts SEO
friendly.
Here I would like to talk about what you should do to make your posts more optimized for
Google, but these tactics only work if you create quality content.
Onsite SEO Tactics for Posts
The URL of the posts should contain the keyword you write your article about. This can
be done easily with WordPress if you change the permalink structure to /%postname%/.
The article must be at least 350 words long and maximum 800. Shorter and longer articles
can be effective, too. But if you create short articles you have less chance to use the
keyword, and if it is longer, it might be dull for the readers. I think somewhere between
500-700 is the best solution for onsite SEO.
Optimize your content only for 1-2 keywords. (I do
not want to talk about here to find keywords, as it is
another topic). Your keyword density should be
somewhere bet 2-3%. Plus you should use related
(secondary) keywords and LSI keywords, but most
of the time using LSI keywords come naturally. You
can get more info about LSI keywords here and here
is a really powerful and easy to use tool to get LSI
words.
Try to create compelling titles that contains the
keyword, plus a relevant word. By using this
technique you will have higher click through rates
for your title, and it will be optimized, too.
Using meta description and keywords. Description is still an important thing, since that
will be seen by the searchers, so try to write compelling descriptions, too. Plus it should
also contain the keyword somewhere at the beginning. Meta keyowrds is not as important
since most of the search engines do not care about it, but I use it. I add 2-4 keywords
beside the main one.
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Using headlines. For titles you should use H1 headers. Most of the WordPress themes are
optimized for this, but it is better to check it, if you don’t know yet. This SEO tool will
show you if your titles are wrapped in H1 tags.
Using H2-H6 tags. Personally, I always use H2 and H3 tags with the keyword I optimize
the post for. Plus the depending on the topic and the length of the article I use other tags,.
But keep in mind that the tags use must be in the right order. I mean, for example after H3
do not use H6.
Use images with proper ALT tags. For the ALT tag of one image use the main keyword,
and if you use more images add the secondary keywords to those.
Add a video to your post, if it is possible add video that is relevant to the post. This way
you can offer more useful content, and your visitors will stay more time on page which is
checked factor of Google.
Use the main keyword at the first and the last paragraph.
Use Bold, Italics and underline of the main keyword and if it possible at the first and the
last paragraph, too.
A suggested on-site SEO tactic is to use relevant, quality outbound links. It is easy to find
relevant content on about.com or Wikipedia.
Interlinking your blog pages.
Try to use lists if it possible.
Additional Onsite SEO Points to Check
These are other important factors for onsite SEO that are not
related to the post creating.
Use must have pages like: about, contact, disclaimer,
terms of use, sitemap and privacy policy.
Make your site to load as fast as possible, so avoid
crappy hosting companies.
If it is possible try not to use Flash.
Put in social sharing buttons. Though, it is not directly for onsite SEO, but this way you
can get more traffic and social signals are also important for Google.
One incredible important thing you have to do before getting started with your site is to the
keyword research and find optimal keywords for your whole site and for your posts, too. No
matter who good your off-site or onsite SEO is if you chose the wrong keywords you will fail!
Here is a great article about effective keyword research.
Overall, if you want to build effective websites – no matter what is your aim with it – you should
concentrate on onsite SEO to get higher rankings in Google.