best linkedin profile checklist 2017 by anne pryor
TRANSCRIPT
A PHOTO: Get a professional head shotrepresenting your brand. NO dogs, fish, kids,or Hawaiian shirts. 80% of the image shouldbe your head. White backgrounds are best.Be sure to smile! Add a branded Bannerbehind head.
A PROFESSIONAL HEADLINE: Title at Company Name | Brand statement(what happens because of you, or companybrand statement). Use keywords.(120 characters)
A POSTS: This is the PULSE, long formPublishers blog area. Add long form blogs:300-2000 words with images and links.
A CURRENT POSITION | COMPANY: Add current job title or title that you’reseeking | Key words which represent companyservices, i.e. Marketing Manager | BrandStrategist (Company: Add company if working,or Seeking Title at industry). Must have a titlein the title line to be picked up in searchesin the title line to be picked up in searches(100 character limit in title line). Use headers indescription (frosting / cupcakes).
Best 2017 LinkedIn Profile Checklist
More LinkedIn Tips? Contact [email protected] Confidential 2017
A MEDIA: Add portfolios andcontent that proves your brand andabilities. Add PPTs, white papers,articles, SlideShare, YouTube videos,and other portfolio items. Set up aSlideShare.net account. Use websiteURLs or upload files.URLs or upload files.
A PAST POSITIONS: Add pastpositions. Make sure titles are pulledfrom the drop down boxes. Addfunctional skills or descriptions in the Title area after the title (100character limit). Viewers of your profileno longer see the detail withoutno longer see the detail withoutclicking on See description.
A EDUCATION: Add colleges.Dates are not necessary.
A VOLUNTEER EXPERIENCE:Add volunteer experiences.
More LinkedIn Tips? Contact [email protected] Confidential 2017
A FEATURED SKILLS &ENDORSEMENTS: Add 50 SKILLS, put
the top 3 first. Only top 3 endorsements
show up. Get 99 endorsements for the
top 10 skills (give endorsements to get).
A RECOMMENDATIONS: Get 3
from former bosses, clients, vendors,
business partners. Give 3. First 6 words
are the most important (leverage branding).
Make sure they have keywords.
A PROJECTS: Add projects that show
accomplishments. Add teammates. Add
links and descriptions. Don’t add
proprietary information. Add team
members to projects. Must be first degree
connections
A PUBLICATIONS,CERTIFICATIONS, PATENTS: Add
content relevant to the position you desire.
A HONORS & AWARDS: Add
current and past honors and awards.
More LinkedIn Tips? Contact [email protected] Confidential 2017
NOTES:
A FOLLOW: Follow 200 companies
in targeted industries (up to 1,000).
Follow people who are influences.
A SETTINGS: LinkedIn Privacy
Settings are found under your ‘tiny
head / me’ at the top right. The 3
‘file cabinets’ are ACCOUNT, PRIVACY,
and COMMUNICATIONS. Click on the
links below each word and adjust the
Settings. Check your SettingsSettings. Check your Settings
frequently
More LinkedIn Tips? Contact [email protected] Confidential 2017