best email marketing practices for colleges and higher education
DESCRIPTION
If you are in the admission section at a college or university, or dependable for securing money for higher education sector, then email marketing campaigns would be your means of support.TRANSCRIPT
Best Email Marketing Practices For Colleges And Higher Education
By: Alphasandesh.com
Initiation
• If you are in the admission section at a college or university, or dependable for securing money for higher education sector, then email marketing campaigns would be your means of support.
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Useful Key Points for Colleges
• Here are some key strategies to a successful email marketing campaign for higher education sector or colleges which will be beneficial in getting more students:
I. Identify your potential student segmentsII. Create alternate e-mail marketing campaigns
for student segmentsIII. Add a social sharing button in your emailsIV. Be reliable in your campaignalphasandesh.com
Identify Potential Student Segment
• It is necessary for all higher education institutes to converse with their prospective students on a distinct e-mail schedule. Prospective or would-be students are those who have already exhibited interest in the program and are found in your list.
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Email Campaigns for Student Segment
• As the key drivers for enrollment in higher education programs vary among prospective student segments, educational marketers should properly target and communicate the right message to every segment.
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Social Sharing Button in Emails
• Whenever you create promotional emails for college don't forget to include share or like buttons in your emails to encourage students to share their visit and experiences with friends or family members.
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Be Reliable in Your Campaign
• Build-up a visual distinctiveness, with a color scheme, set of fonts and images that attract prospective students and their families, and then use it again and again to reinforce your brand.
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Conclusion
• Even though e-mail marketing has taken a backseat to some latest online marketing techniques, it's still a very effective push-marketing tool for higher education sector and colleges to develop interest and demand among prospective students and their family members.
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• Alphasandesh offers bulk email marketing services. For more information feel free to visit www.alphasandesh.com
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