best digital marketing online training

Advance Digital MarketingTraining

Way2inspiration.com

What is Marketing?

The action or business of promoting and selling products or services, including market research and advertising.

What is Digital Marketing?Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.

The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques.

It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium.

Lecture by A. BharadwajFounder, way2inspiration

Digital Marketing

SEO

SEM/PPCSocial Media

Marketing

Email marketing

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Advance Digital MarketingTraining

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AdvanceDigital Marketing Course

Search Engine Optimization

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What is Search Engine:

A web search engine is a software system that is designed to search for information on the World Wide Web.

The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).

The information may be a mix of web pages, images, and other types of files. Way2inspiration.com

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•SEO Process

–Keyword Research [Analytical]–Competition Analysis [Analytical]–On page Optimization [Technical]–Off page Optimization [Technical]

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Why we need SEO ?

•93% of the users look for information on SE. •82% of the people click on Organic Results. •Helps us to show as an Authority in market. •Generate Free targeted traffic to our website.•Helps us to generate high leads and sales.

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Search Engine Components

•Every search engine is based on following components.–Crawler–Indexer–Algorithms–Results Page –Spam Fighting Algorithms

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Crawler [Spider, Robot, Bot]

•This component helps the search engines collect the data from internet•A new site is discovered by crawler if –Website owner submits the site to search engine manually–Anyone submits the site to any public website •Last Crawl Date: –cache:www.website.comWay2inspiration.com

Indexer

•This component categorizes the data collected by crawler and stores in different databases based on content of the pages. •Indexer can reject the data based on certain factors like duplicate, malware, empty pages etc. •Total pages in Google Index from given domain–site:www.website.comWay2inspiration.com

Generally there are three basic components of a search engine as listed below:

•Web Crawler•Database•Search Interfaces

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Search Engine Working

•Web crawler, database and the search interface are the major components of a search engine that actually make search engine to work.

•Search engines make use of Boolean expression AND, OR, NOT to restrict and widen the results of a search.Way2inspiration.com

Following are the steps that are performed by the search engine:•The search engine looks for the keyword in the index for predefined database instead of going directly to the web to search for the keyword.•It then uses software to search for the information in the database. This software component is known as web crawler.•Once web crawler finds the pages, the search engine then shows the relevant web pages as a result. These retrieved web pages generally include title of page, size of text portion, first several sentences etc.Way2inspiration.com

Search Engine Processing

•Indexing Process•Indexing process comprises of the following three tasks:•Text acquisition•Text transformation•Index creation Way2inspiration.com

TEXT ACQUISITIONIt identifies and stores documents for indexing.

TEXT TRANSFORMATIONIt transforms document into index terms or features.

INDEX CREATIONIt takes index terms created by text transformations and create data structures to support fast searching.Way2inspiration.com

Query Process

Query process comprises of the following three tasks:User interactionRankingEvaluation

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USER INTERACTION

It supports creation and refinement of user query and displays the results.RANKINGIt uses query and indexes to create ranked list of documents.EVALUATIONIt monitors and measures the effectiveness and efficiency. It is done offline.

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