company profile

I T A L Y

company in brief

1. Name of firm:2. Registered office: a. Name:

b. Telephone: c. Fax: d. Website: e. Date of foundation:3. Marketing office in Dubai: a. Address:

b. P.O. Box: c. Telephone: d. Fax: e. email4. Name and designation of person queries should be addressed to: a. Name: b. Designation:5. Scope of work:

6. Company details: a. Type: b. Board of directors:

c. VAT number: d. Authorized signatory:

7. Approximate number of regular employees: a. Managerial: b. Administrative: c. Technical: d. Sales: e: Workers:8. Banks: a. b. c. d. e. f. g. h.9. Turnover year 2009: a. Bertani S.p.A. b. Tecnica Commerciale Term. S.p.A. c. Intesa Group:10. Quality and Certification: a. b.

Bertani S.p.A.

Bertani S.p.A.via Daniele da Torricella, 4042122 Reggio Emilia, Italy+39 0522 355511+39 0522 556880www.bertani.comyear 1916

Arjaan TowerOffice 805 - XportDubai Media City502396+971 4 4347172+971 4 4343040bertani@xportemirates.com

J. MessarraMiddle East Managermanufacturing and worldwide distribution and whole-sale of sanitary fittings, bathroom furniture, faucets, showers, jacuzzi, wellness area, tiles and floors.Heating, conditioning, ventilation systems, pipes, vaves, pumps, insulants, renewable resources use sys-tems;

Joint stock companyFranco BertaniGiorgio BertaniAndrea BertaniPaolo BertaniSilvia BertaniIT00145280350Franco BertaniGiorgio Bertani

620359040

Banco San Geminiano e San ProsperoUniCreditCassa di Risparmio di CentoBanca Monte ParmaBanca Popolare dellEmilia RomagnaBanca di Cavola e SassuoloCredito EmilianoBanca Popolare di Lodi

048.372.471 eur005.538.112 eur214.947.847 eur

UNI EN ISO 9001:2000SOA category 06, class III

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company history

1916-1967 The origin of Bertani S.p.A. goes back to the beginning of last century: it was 1916 when Mr. Amedeo Bertani opened a small shop of just 40 square meters, in the downtown of Reggio Emilia, retailing products and equipment for plumbers.

In the following 40 years expansion have been very slow as our country passed through the first and the second World Wars; things started to evolve in the period between 1950 and 1960: economy in Italy came to new life, new constructions was increasing, economic wellbeing was spreading through the population. The small, provincial city of Reggio Emilia, began to grow up and gain importance and identity. In the meantime the company ownership passed from the founder Amedeo to his heirs.

1967-1990 By the 1967 the actual directors, Franco and Giorgio Bertani, entered the company. They were in their twenties and in just few years they became the owners of the company. The headquarter of the company was moved into a bigger location and the name was changed to Bertani S.n.c. New products were added to the offer like sanitary fittings, pipes, radiators. The company bought the first forklift truck and the first truck and started making deliveries.

In 1981 a small showroom was set up. It is one of the first showrooms in Italy, despite of the company was still very small. From the very beginning we believed that the bathroom is not only a matter of plumbing but has to do with customer choice, design, project.

During the following years business speeded up very quickly. In 1989 we moved to the actual headquarter, a 5.000 sq.m building. Turnover was approximately 10 billion lira, that corresponded approximately to 5 million euro.

1990-2000 From 1990 to 2000 the company expanded its territory with the opening of several branches, each with a retail store and a showroom.As the company growed and get structured, we could clearly define its dual soul. Part of the business is offering a wide choice of technical products for plumbers, professionals and builders. While the other part of the business is offering design products for the bathroom (furniture, sanitary, accessories, tiles) to all private customers, contractors, and architects. Products are presented in large and elegant showrooms and bathroom design is implemented by qualified consultants.Both the technical and the showroom departments of the company offer high level of service along with the prod-ucts: project development, on site inspection, after sale support and assistance, consulting on law requirements and prescriptions.

In 1996 Bertani become a joint stock company and the name changhed into Bertani S.p.A. A new building was added to the headquarter, increasing storage space and hosting a 2,500 sq.m brand new showroom.

In 1996 Bertani joined 5 similar companies in the northern Italy for a strategic commercial alliance and found-ed the Intesa Group, based in Piacenza. Intesa signed group agreements with producers achieving best commercial conditions. A central storage in Piacenza helps members exchange products and keeps stocks of common items. Intesa developed ist own brands for contract: Baden Masters for bathroom products, Tecno Masters for technical products.Intesa S.r.l. if fully owned by the companies of the group it represents. In the following years the group will grow up to 8 companies.Today Mr. Franco Bertani is president of the Intesa Group; the cumulated turnover of the companies partici-pating is more than 214 milion euro.

In 1999 The company was certified for the ISO 9002 Quality System by the certifying agency DET NORSKE VERITAS.Later (in 2005) the certification was extended to the ISO 9001/2000 standard.

2000-2010 Starting 2000 we introduced tiles, floors, wood-floors, mosaic and surfaces in general for the private house, officies, pubblic spaces; indoor and outdoor. On site installation service is offered to customers and contrac-tors.

In 2004 the Sassuolo branch moved to the new Fiorano Modenese location.Architect Giampaolo Benedini designed the sales points large showroom, adopting innovative approaches to pres-ent and display the bathroom furnishing and space.The Fiorano showroom is still considered one of the most elegant and innovative showrooms in Italy.In 2009 Bertani S.p.A. is selected among over 80 compeeting companies and wins the Best Showroom Award 2009 during a ceremony at Cersaie in the class Best service to customers.

Expansion of the territory is made by the opening of further branches. The technical department introduces systems for the use of renewable energy and renewable resources.Between 2004 and 2005 Tecnica Commerciale Termoidraulica Spa was founded with the first sales point in Sardinia. The company was founded on 29 October 2004 and co-owned by the local businessman C. Cossu.The business on the island is successfull due to the synergy between Bertanis organization-commercial strenght and Cossus knowledge of the local market. The company expanded in the following years with the opening of two more branches and acquiring supply for important contracts.

Between 2000 and 2010 the company acquired supplies abroad and exports frequency increased through Switzer-land, England, France, East Europe, Middle East.

Today. In 2010 the showroom in London, in the heart of the City, is opened, operated by Bertani London Ltd.

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milestones

1916The business opened under the name Bertani Amedeo as a small shop in the center of Reggio Emilia that retailed sanitary products.

1916-1967The businesss ownership passed down to the founders heirs and it expanded, moved its headquarters and changed its name to Bertani S.n.c.

1981The first small showroom was opened.

1989Moved to 5,000 sq. m. large current headquarters.Turnover was approximately 10 billion lira.

1994The first branch was opened in Parma.

1996The new showroom was built near the headquarters.The showroom area covered 2,500 sq. m. and was designed by architect Helen Rainey.

Bertani became a Joint Stock Company.

Its second branch opened in Modena.

The Intesa Srl company was founded with 5 other retailers of sanitary and heating materials active in different parts of northern Italy. The companys objective is to centralize and optimize purchases from shared suppliers.In the following years, a central warehouse was purchased in Piacenza, the BadenMaster and TecnoMaster brand product lines were developed and marketed, more companies entered the group.

1998The sales point in Sassuolo opened.

1999The company was certified for the ISO 9002 Quality System by the certifying agency DET NORSKE VERITAS.Later (in 2005) the certification was extended to the ISO 9001/2000 standard.

2000The Mirandola branch opened.

2004The Sassuolo branch moved to the new Fiorano Modenese location. Architect Giampaolo Benedini designed the sales points large showroom, adopting innovative approaches to present and display the bathroom furnishing and space.

2005Tecnica Commerciale Termoidraulica Spa was founded in Sardinia on 29 October 2004 with the local businessman C. Cossu. The first sales location was opened in January 2005.

2006The Pavullo nel Frignano branch opened.

2007The Fidenza branch opened.The Alghero (Sardinia) branch opened (operated by Tecnica Commerciale Termoidraulica S.p.A.)

2009The Sestu (Sardinia) branch opened (operated by Tecnica Commerciale Termoidraulica S.p.A.)The Calerno and Viadana branch openedBertani S.p.A. wins the Best Showroom Award 2009 during a ceremony at Cersaie in the class Best service to cus-tomers.

2010Bertani S.p.A. gets SOA certification -statement of qualification for execution of public contracts- category 06, class III, for execution of works up to EUR 1.032.913

The first point of sale abroad is opened, in London, in the heart of the City; operated by Bertani London Ltd

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8a picture from our showroom in Fiorano Modenese: Toscoquattro, Time washbasin stand structure and containers, shelf tap, co-rian wall covering; Tubes Milano heat fit-tings; Dedon Leaf beach-chair; resin floor.

a picture from our showroom in Reggio Emilia: Teuco Sorgente hydromassage bathtub with natural stone covering and Unlimited crystal shower box; Fantini Mi-lano shower system; Fiemme wood floor.

Mission, Strategy, Vision and Values

We continuously pursue the objective of offering our customers and contractors the perfect com-bination of the best products in terms of price, technology, design, bio-compatibility, environ-mental sustainability.

We keep on expanding our market by entering new territorial areas in Italy and Worldwide either with the launching of new branches or through alliances with existing local companies.And also we keep expanding our business by introducing new products and new services.

Innovation brings new products into the market every day. We maintain our skills and know-how con-stantly updated to be prepared to offer our customers the best solutions for design and technology.

From a single company our clients have the ability to buy products of more than 200 different brands and get support and skilled consultancy on each one of them.

We developed strategic alliances with other distributors to gain commercial strenght on the market and acquire the best buying conditions.

Our employee are regularly trained and formed because our believe is that companies are made of peo-ple: as their skills-competences grows, our company evolves. We keep them motivated as they work in dynamic environment rich of career opportunities and we keep them safe as we respect strictly safety specifications.

We operate in full respect of laws and ethics.

Our company from its foundation is family managed.

from left: Franco, Silvia, Andrea, Paolo and Giorgio Bertani

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a picture from our showroom in Parma: Kos Kosmic multifunction shower box; 120% Lino bathrobe; resin floor.

a picture from our showroom in Modena: Agape, Desk washbasin, Parabola Mirror, Flat XL containers, Konte bookcase. Sculptures from

Rina Menardi.

facts and numbers

Company structure:

VAT number:

Economic Adm. Index:

Capital Stock:

Registered in:

Local presence:

Net area:

Warehouses and offices:Showrooms:

Staff:

Turnover:

Certification:

Awards:

Warehouse assortment:

Vehicle fleet:

Joint Stock Company

00145280350

RE 103280

2,200,000 fully paid

the business registry of Reggio nellEmilia

We are active in the provinces of Reggio Emilia, Parma, Modena and Mantova with nine sales locations.

Our group is also active in Oristano, Alghero, Sestu (Sardinia) with our controlled company Tecnica Commerciale Termoidraulica Spa.

In London with controlled Bertani London LTD

19,500 sq. m.07,500 sq. m.

The staff includes 191 employees whose average age is 39.

Turnover for 2009 was approximately 47 million euro.

ISO 9002 in 1999.ISO 9001/2000 in 2005.SOA category 06, class III in 2010

Best Showroom Award - Category Customer Serviceat Cersaie in 2009

We manage a stock of approximately 50,000 different items ready for delivery.

Trucks and cars: 27

periodical evening events dedicated to architects take place in our showrooms

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company structure

Board of Directors

Giorgio Bertani President CEOFranco Bertani Vice-president CEOAndrea BertaniPaolo BertaniSilvia Bertani

Chief financial officier

Gianfranco Flisi

Distribution of personnell by position

Men Women Av. age

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our staff of consultants for the showroom department

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Headqarter in Reggio Emilia Showroom in Reggio Emilia

Branch in Fiorano Modenese Branch in Modena Branch in Parma

Branch in Mirandola Branch in Pavullo nel Frignano Branch in Calerno

Branch in Viadana Branch in Fidenza Shop in London

Tecnica Commerciales headquarter in Oristano Branch in Sestu Branch in Alghero

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Headquarters, branches and showrooms

Headquarter

Via Torricella, 4042122 Reggio EmiliaPh: +39 0522 355511 Fax: +39 0522 556880

Reggio EmiliashowroomVia Terezin, 2642122 Reggio EmiliaPh: +39 0522 355611Fax: +39 0522 558805

Fiorano Modenesebranch w/showroomVia S. Giovanni Ev. 2tr, 941042 Fiorano Modenese Ph: +39 0536 843046Fax: +39 0536 843367

Modenabranch w/showroomVia L. Nobili, 37541100, ModenaPh: +39 059 332561Fax: +39 059 335555

Parmabranch w/showroomStrada Naviglia, 1/A43100, ParmaPh: +39 0521 798182Fax: +39 0521 798096

Mirandolabranch w/showroomVia E. Toti, 10941037 Mirandola (MO)Ph: +39 0535 23127Fax: +49 0535 26215

Pavullo nel Frignanobranch w/showroomVia M. Ricci, 2641026 Pavullo n/FrignanoPh: +39 0536 22882Fax: +39 0536 324677

CalernobranchVia Guido Rossa42049, Calerno (RE)Ph: +39 0522 474016Fax: +39 0522 671034

ViadanabranchVia Marco Biagi, 1146019, Viadana (MN)Ph: +39 0375 780930Fax: +39 0375 780109

Fidenzabranch w/showroomVia Strada dalla Chiesa, 443036 Fidenza (PR)Ph: +39 0524 84086Fax: +39 0536 533495

Tecnica commercialeheadquarter in Oristano w/s.r.Via Stoccolma, 609170 Oristano (OR)Ph: +39 0783 354811Fax: +39 0783 354871

Tecnica commercialebranch in Sestu w/showroomEx S.S. 131 Km. 11,10009028 - SESTU (CA)Ph: +39 070 22763Fax: +39 070 2326055

Tecnica commercialebranch in AlgheroVia P. Enrico, 3507041 Alghero(SS)Ph: +39 079 9738373Fax: +39 079 9738378

Bertani Londonshop151 Goswell RdLondon, EC1V 7ETPh: 0 208 61 73 212Fax: 0 208 61 73 212www.bertanilondon.co.uk

retail|division

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bathroom fittings

furniture

sanitaries

faucets

showers

rain shower heads

washbasins

bath tubs

hydromassage

maxi-jacuzzi

sauna and hammam

complementary items

solutions for the disabled

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bra

nds

doors

sliding systems

walk in closets

complements

book cases

lightning

outdoor fittings

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stonewareceramicmosaicartistic mosaicmarble and natural stonesartistic ceramicresinthin slabscottoagglomerateswood floors

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s&flo

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bathroom fittings

Bathroom is the place where you rediscover yourself, where you can search to find a harmony which has been lost or even just momentarily mislaid. That is why it is important to choose every single feature of this environment with care. Because the contours of a basin, the chrome of a tap, the roar of water produced by a geyser or the hot embrace of a hammam can produce effects capable of transcending the simple functions for which they were designed and shape an environment in which it is possible to relax and become aware again of ones own emotions and desires.

bathroom furniture

Innovation, research, new materials, design: these are key concepts in todays bathroom furniture production from the most awarded and acknowl-edged brands on the market like Agape, Antonio Lupi, Boffi, Devon&Devon, Idea Group, Toscoquattro.

showers

How many songs and poems have been inspired by rain? And how many states of mind can it arouse? From the most unbri-dled joy to the most agonising melancholy: a simple down-pour can unleash the entire range of emotions. Emotions which can now be recreated in the intimacy of your shower.

faucets taps mixers

Controlling water. Determining its flow, setting its tem-perature. Mixers are one of the central features in the bath-room environment, both from the strictly functional point of view and because of their purely evocative power.

bath tubs

To immerse oneself at the most intimate times of the day, dedicated to ourselves, in the emotions created by water with its vibrations, running, reflections ... its re-generating power. Functions and shapes which lead to a feeling of entire well-being, where both body and mind are at their most intensely harmonious.

sanitary fittings

The present offer of sanitary fittings in ceramic offers a very wide choice; under the modern concept, sanitary fittings are put into the bathroom on line with the style and taste of their context, thus increasing their value.

marble and natural stones

Le Acque washbasin (in the picture) designed by Claudio Sil-vestrin for Toscoquattro is made from a solid block of marble. The Po bathtub, from Boffi, is in a solid block of Bihara stone. The Opium washbasin, designed by Carlo Colombo for Anto-nio Lupi, is made of moonstone. These are just three examples where large companies, not just belonging to the bathroom sector, have made use of the vast world of minerals to achieve the most disparate offers of home furnishings: flooring, coat-ing, stairs, bathtubs or shower trays in marble, granite, slate, amethyst, peperino (a volcanic tuff), travertine or labradorite. Besides their natural beauty, stones have shown great flex-ibility in use and the possibility for infinite processing: of-fered in slabs, tiles or mosaic they can bring to life rigorous, monochrome lines or lines which are soft and richly decorated.

hydromassage

Hydromassage is a relaxing, regenerating practice which acts on the physical and psychologi-cal level. That is why it has to be perfectly calibrated to the individuals personal disposition. As it has a relaxing effect, the best time to do it is after having been involved in a sporting activity or before going to sleep. Optimal temperature is 37 C for a massage lasting 15/20 minutes.

maxi-jacuzzi

Conceived from hydromassage bathtubs larger than the standard, of variable shape and size, capable of holding up to eight people and available in built-in, semi-built-in or overflow ver-sions. These are hydrospas (or maxi-jacuzzis): solutions for private or professional use devot-ed to bodily wellbeing and equipped with nozzles and openings capable of offering both the functions of a normal hydromassage, and others with more specifically therapeutic intentions. Hydrospas have an operating system which is entirely similar to that of normal swimming pools, and use one system for independent heating and another for water filtration and recycling which make it unnecessary to empty them after each use.

Indoor and outdoor. A clear sepa-ration which today, thanks to trade-

marks such as Roda and Dedon, becomes much more softened. The outside products of

the two brands, in fact, express a different, innova-tive concept of furnishings, centred on the possibility

of enjoying open spaces through collections with consid-erable design content. No longer rigid distinctions between In

fittings (at a high level of design) and Out fittings (nothing more than functional): the lines proposed by Roda and Dedon use materials and

fabrics which, besides performing and being able to resist the most adverse of climactic conditions, can claim an absolutely important aesthetic dimension.

outdoor fittings

The philosophy underlying all Rimadesios products results into linear projects, where sim-plicity of the starting concept gives rise to creations of unquestionable scenic impact married to the relevant technical skill. The architectural worth of Rimadesios creations, whilst strong and pregnant, is never stressed but, rather, tends to immateriality. In this sense, the Siparium system of sliding walls in glass and aluminium is striking. Designed by Giuseppe Bavuso, it can always be made to measure starting from the dimensions of the opening. An outstanding example of the very high level of technique and aesthetics which the company has achieved.

d o o r ssliding systemswalk in closetsb o o k c a s e scomplements

lightning

The intangible beauty of light. Davide Groppis research at-tempts to plumb this suggestion, creating minimal, rigor-ous products which, without cumbersome superstructures, manage to return to light the natural beauty belonging to it: the trademark does not design lighting bodies, it aspires to design light. Davide Groppi presently consists of a collective of designers specialising in creating architecture for interiors and temporary fittings. Independent light is the motif around which the entire produc-tion revolves, marked by a language which is deliber-ately reduced and essential, where purity and imagi-nation inter-mingle to become es-sential com-ponents of the groups philosophy.

Glazes, China clay, glass, paintings. And particularly porcelain stoneware. These materials offer fertile ground for the experimental talent of the most up-to-date designers. Porcelain stone-ware (gres) can range from the largest sizes (even slabs of 120x120 cm), to the smallest (mi-cro-tesserae of 5x5 mm which can be used to create surfaces without any break in continuity), whilst special processes (in filigrain, with a patchwork effect or, again, by using stucco to tone or contrast) bring to life textures and tactile effects of considerable decorative importance.

t i l e sf l o o r ss l a b sm o s a i csurfaces

technical|division

pipes

union

valves

circulators

pumps

boilers

floor-ceiling-wall panels

air conditioning

ventilation

insulation

water treatment

rainwater recovery

renevable energy

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contract

We supply a wide and versatile range of products for large projects with very competitive prices.

All goods are rigorously Made In Italy, except for Dornracht, Villeroy&Boch, Duravit (Made in Germany) and Roca (Made In Spain).

Items are certified for meeting or exceeding all international specifications for the respective categories.

Products offer both exclusive design and excellent quality.

We have selected companies with great reputation, good health and enought productive capacity to face biggest proj-ects supply quantities.

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pictures from the Baden Masters Catalogue: Trendy compositions with container, in-tegrated washbasin, column, mirror, shelf; Kandinsky mixer.

baden masters and tecno masters brands

Baden Masters and Tecno Masters are our propietary Made-In-Italy brands developed with the Intesa Group which we are part of. The Baden Masters catalogue includes bathroom fixtures, furniture, accessories, washbasins, mixers and taps, bathtubs, showers, sanitaries. Products are widely configurable and, unpon request, they can be customized to meet special needs. The Tecno Masters catalogue includes technical products for water, gas, conditioning and heating systems.Each item is stored in stock and available for delivery both in our warehouses and in the Intesa building in Piacenza.Like every other brand we distribute, our registered brands meet our fundamental requirements: quality, design, price, certification.

The Intesa Group is made of 8 companies, including Bertani S.p.A: toghether we signed commercial strategic agreements with producers, share a common central storage deposit in Piacenza and continuously develop the Baden/Tecno Masters brands.Mr. Franco Bertani, CEO of Bertani S.p.A. is also president of the Intesa Group; the cumulated turnover of the eight compa-nies participating is more than 214 milion euro.

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certifications

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copyright Bertani S.p.A.

partial or total reproduction of this document is prohibited on any media without written per-mission of Bertani S.p.A.

printed in Italy byTipolitografia Moderna S.n.c.in october 2010

catalogue images courtesy ofFantini F.lli RubinetterieIdea GroupBoffiAntonio LupiToscoquattroAgapeTeucoRimadesioDavide GroppiCeramiche MutinaPozzi Ginori

art directionand graphic designPaolo Bertani Rossella Vergnani

textsPaolo BertaniAndrea Pirruccio

photographyRoberto Leoni

I T A L Y

via Daniele da Torricella, 4042122 Reggio Emilia, ItalyPh: +39 0522 355511Fax: +39 0522 556880informa@bertani.it

L O N D O N

151 Goswell RdLondon, EC1V 7ETPh: 0 208 61 73 212Fax: 0 208 61 73 212info@bertanilondon.co.ukwww.bertanilondon.co.uk

M I D D L E E A S T

Marketing office:Arjaan TowerOffice 805 - XportDubai Media CityP.O. Box: 502396Ph: +971 4 4347172Fax: +971 4 4343040bertani@xportemirates.com

www.bertani.com

Bertani S.p.A.ProfileCompany in briefCompany historyMilestonesMission, Staregy, Vision and ValuesFacts and numbersCompany structureHeadquarters, branches and showrooms

Retail DivisionBathroom brandsHouse fittings brandsTiles and floors brandsBathroom fittingsBathroom furnitureShowers - Faucets, taps, mixersBathtubs - Sanitary fittingsMarble and natural stonesHydromassageMaxi JacuzziOutdoor fittingsDoors, sliding systems, complementsLightningTiles, floors, slabs, mosaic, surfaces

Technical DivisionTech brands

Contract DivisionContract brandsContractBaden Masters and Tecno Masters

CertificationsSOA OS6 Class 3ISO 9001:2008