bershka opening ceremony
TRANSCRIPT
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Ceren TORT
Ece DEMİRKOLEzgi ÇARŞIBAŞIYeşim GÜLDÜRENZeynep TÜRKER
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5W & 1H
What?
* Bershka is a retailer and part of the Spanish Inditex group.* The company was created in April 1998 as a new store and fashion concept, aimed at a young target market.* It now has 910 stores in 64 countries around the world.* On 6 September 2011, the company (alongside its sister brands) launched into the online market in- France,- Germany,- Poland,- Italy,- Netherlands,- Portugal,- Spain and- United Kingdom. * In 31 July 2012, it was came in Turkey.
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AIM
Bershka
* is aiming to present the colorful, attractive and
renewed products to youth
* make easy to reflect their own styles.
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SOCIAL MEDIA
BLOG
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SOCIAL MEDIA
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SOCIAL MEDIA
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SOCIAL MEDIA
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SOCIAL MEDIA
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COMPETITORS
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SUBSIDIARY COMPANIES
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SUBSIDIARY COMPANIES
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WHERE?
In Alsancak, Gül Street, * opening a two-fold building.
- Alsancak is the one of the most crowded cities in Izmir.- Youth usually prefer them.
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WHO?* Barbaros Şansal will be guest
on the opening ceremony
* Well-known fashion
designers who located in Izmir
will be invited to the opening
ceremony.
- Hikmet Alcan
- Özlem Azak
- Sevinç Ürkmez
- Zeynep Acar
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WHO?
* Berrak Özakman is speaker who is the HR
Area Manager of Bershka for opening
ceremony.
* Technical personel for sound and music
system
* Two security guard
* Staff
* Sponsor (BTA Catering)
* 6 models
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WHY?Short Term;* to catch consumers interest making promotions.
Long Term;* increase brand awareness * increase consumer satisfaction* increase loyalty of costumers* feedback from consumers
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WHEN?Date: 24 May 2014 (The weather will be sunny and satisfied.)Hour:14:00 (approximately half and hour)
* Transportation is easy for consumers because of the being in the center of Alsancak.
* Accessibility
* Security will be ensured there because of the celebrities.
* We get the permissions by the city hall so that there will be any noises.
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HOW?* prefer orange and white* use daisy style and classical ballon decoration for opening ceremony because of the Bershka's corporate color in Turkey.
*set ballons with Bershka's logo in front of Bershka.
* prefer to distribute brochures.
* use confetti for the opening.
* prefer white tulle table-sheet and some cookies, drinks.
* make a mini fashion show with new products of Bershka.
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Daisy Ballon & White Tulle Table-Sheet
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PRESS RELEASEBasın Bülteni13 Mayıs 2014
‘’YENİ ADRES BELLİ OLDU’’
Modanın ve tarzın en popüler markalarından biri olan ve son yıllarda yaptığı mağazacılık atağı ile dikkatleri üzerine çeken Bershka, Alsancak’ın en uğrak yeri olan Gül Sokak’ta yeni mağazasının açılışını 24 Mayıs Cumartesi saat 14:00’da gerçekleştirecek.
Berskha sunduğu hizmet kalitesi, ürün çeşitliliği ve yenilikçi tasarımlarıyla Alsancak’a yeni bir hareket getirecek. İzmirli modellerin sergileyeceği mini defile ile 2014-2015 yeni kreasyonunu görme imkanına sahip olacaksınız. Açılışı ünlü modacı Barbaros Şansal gerçekleştirecektir.
Ayrıca http://instagram.com/bershkacollection# adresinden yeni ürünleri takip etme fırsatı bulabilirsiniz. Mağazanın açılışına katılacak müşterilere küçük sürprizler olacaktır. Yapılacak çekilişle beraber kazanan müşterilere 31 Aralık 2014’e kadar kullanabilecekleri indirim çekleri verilecektir. Düşüncelerinizi ve merak ettiğiniz soruları #BenceBershkahashtag’ine yollayabilirsiniz. Bunun yanı sıra, http://bscene.bershka.com/ blogg sayfasında gezinerek eğlenceli dakikalar geçirebilirsiniz.
Türkiye’de daha çok mağaza açmayı hedefleyen Bershka, İspanya merkezli hazır giyim ve aksesuar markası olup inditex bünyesinde 1998 yılı Nisan ayında hedef kitlesi gençler olarak hayata geçti. 31 Temmuz 2012 itibarı ile Türkiye'de 22 olmak üzere, toplamda 64 ülkede 910 mağazası vardır.
Ayrıntılı Bilgi İçin:
Berrak ÖzakmanHR Area Manager0232 568 78 51 – 0533 268 34 [email protected]
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RISK MANAGEMENT
* We are going to take notice of the last 2 years’
weather condition report.
* 50 nylon raincoats, and 1 big backup tents for
raining condition
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BUDGET
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INVITATION