CREATIVE THINKING IN BUSINESS – STUDI KASUS 02 / Hal. 1

STUDI KASUS 02CREATIVE THINKING IN BUSINESS

COMPANY CARS

CREATIVE THINKING IN BUSINESS – STUDI KASUS 02 / Hal. 2

BACKGROUND

You are the Purchasing

Manager for your company.

You are responsible for

buying company cars.

Within the next week,

you have to buy cars

for the following people:

CREATIVE THINKING IN BUSINESS – STUDI KASUS 02 / Hal. 3

PEOPLE PROFILE

ELIZABETH SINCLAIR

Takes important mail between branches

within 20 mile radius (32 km).

Recently the rapidly increasing costs of

this service have been examined by the

finance department and you have been

instructed to control further increases.

JOHN SHAW

Is a salesman. He travels long distances

each year carrying large quantities of

samples.

The sales department have also ask you

too keep down costs as much as possible.

CREATIVE THINKING IN BUSINESS – STUDI KASUS 02 / Hal. 4

PEOPLE PROFILE

HENRY BAKER

Drives important visitors to and from the

station and the factory everyday.

There is no other company car available

for this important service for your

visitors.

PHILIP LUCAS

Is the new Finance Manager. He joined

the company to implement the new

economy campaign.

He frequently finds that he has important

discussion with visitors in the car while

he is driving to another factory.

CREATIVE THINKING IN BUSINESS – STUDI KASUS 02 / Hal. 5

DISCUSSION

First discuss the

characteristics of a car which

would be suitable for each of

these employees, and fill in

the worksheet:

• Reliability

• Noise

• Seats

• Luggage Space

• Running Cost

CREATIVE THINKING IN BUSINESS – STUDI KASUS 02 / Hal. 6

TYPE OF CARS

• Saloon (Sedan)

• Estate car (station wagon)

• Coupe

• Hatchback

• Sports car

• Hard top

• Soft top (convertible)

• Land Rover

CREATIVE THINKING IN BUSINESS – STUDI KASUS 02 / Hal. 7

TYPE OF CARS

A saloon has seats for 4 or 5

people.

An estate car has a space at

the back for heavy loads.

A hatchback is a small car but

designed for 4 people with a

hatch door at the rear.

A coupe is a 2-door version of

a saloon.

CREATIVE THINKING IN BUSINESS – STUDI KASUS 02 / Hal. 8

TYPE OF CARS

A sports car is a 2-seater designed

for fast driving.

A hard top is a car with permanent

roof while a soft top is one where the

roof consists of canvas or plastic on

a frame, which can be pulled down.

A Land Rover is a vehicle based on

the Jeep which has rugged

construction and off road drive.

CREATIVE THINKING IN BUSINESS – STUDI KASUS 02 / Hal. 9

ACTION

Now you have discuss

with your group and

search for car that can

fullfills to the list of

characteristics, and

decide which car the

group would recommend

for each person.