RONALD VAN DEN HOFF

#SOCIETY30

CONSUMER

GOVERNMENT &POLITICIANS

REGENTS –QUANGO’S

FINANCIALS

PRODUCERS

ZOMBIECONOMY

SEATS2MEET.COMTHE STORY

SO?

ASSUMPTIONS & STARTING PRINCIPLES

TAICHI

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIESEXTRACT

MAKE

DELIVER

STAGE

RENDER

CUSTOMIZATION

CUSTOMIZATION

CUSTOMIZATION

COMMODITIZATION

COMMODITIZATION

COMMODITIZATION

PROGRESSION OF ECONOMIC VALUE CREATION

PRINCIPLE OFECONOMIC VALUECREATION:

SERENDIPITYLEADS TOTRANSFORMATION

FREE AGENTSKNOWMADS

SELF EMPLOYED PROFESSIONAL

“A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime,and anywhere.”John Moravec

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

LONG SNOUTHIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS HIGH

PARETO 20-80 RULE

LONG TAIL

FA FA

LONG TAIL BECOMES LONG SNOUT

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

SEATS2MEET.COM

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

VALUE CREATION

THE NEW HOUSE OF INNOVATION

PRAHALD & KRISHNAN 2008

N=1personalcocreated

experiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

resources & talent

Social structure of the firm

OUR NEW HOUSE OF CO-WORKING: SEATS2MEET.COM

TRANSFORMATION:USING SERENDIPITY

BY VISUALIZINGHUMAN

INTANGIBLES

SEATSYIELD MANAGEMENT

NO TERMS &CONDITONS

MEETING & WORKSPACE

PHYSICAL NETWORK OF LOCATIONS WITHSTAKEHOLDER COMMUNICATION & INFORMATION

MANAGEMENT SYSTEM

OPEN STAGE:MINDZ

FIJHSOCIETY30

SEATS2MEET

SOCIAL MEDIA STRATEGY

APP STORE:FREE

COLLABORATION-SOFTWARE

MIRRORVIRTUALITY

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

GOOGLE MAXSTRATEGY

S2M013

S2M030

S2M020

S2M070

FREEKNOWLEDGE&SOFTWARE

S2M LAYARLOCATION FINDER

AUGMENTED REALITY

MOBILITY

CROWD COLLABORATION

!SHARINGSELFORGANIZINGSOCIETY

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

VV

M

VV

THE S2M MESHCONTENT CURATION

SEATS2MEET.COMBUSINESS MODEL

8

SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGE

BUSINESSMODEL

TRUST AGENTTEAMBUILDERRELEVANCE ANALYSTENVIRONMENTAL SCANNERKNOWLEDGE GUARDIANBARRIER FIGHTERCONTENT CURATOR

SMARTSOLUTIONS

MEET & WORK LONDON

SIMPLE,SMART, SHARING& SUSTAINABLE

VALUENETWORK&BUZZ

3RD SPACE

MEETINGSPACES & WORKSPACEShub & spoke model

APPSTOREcollaboration apps

HUMAN INTANGIBLES

knowledge, talents, needsWiki

TRANSFORMATIE SERENDIPITEITS2M SOCIAL NETWORK

free agents, new leaders &other stakeholders