twitter.com/tobiasbrandt

linkedin.com/in/tobiasbrandt

Tobias Brandt

+46 733 72 37 00

tobydammit@me.comtobias.brandt@digitas-sweden.com

Source: Eroi.com

Source: BSI Group

COMMITMENT

- Chris Anderson

>

Crea%vetools

Mediapla0orm

Dialogue

Informa%on

U%lity

Transparency

Availability

Uniquecontent

Contribu%on

Community

Insight

Loyalty

Credibility

Interac%on

THE RULES OF ENGAGEMENT

GIVE GET

Supporting a behaviour!

Time, knowledge, passion, endorsement

Company Goals

User Goals

Value!

The Engagement loop!

RETURN ON ENGEMENT

Källa: Razorfish Feed 2009

CREDIBILITY

LOYAL BRANDS?

ENERGY

twitter.com/tobiasbrandt

linkedin.com/in/tobiasbrandt

Tobias Brandt

+46 733 72 37 00

tobydammit@me.comtobias.brandt@digitas-sweden.com

Hej då!