FABBRICA D’ARMI PIETRO BERETTA S.p.A.

…Since 1526

Beretta

Beretta - History

• Began operations in the

late 1400s

• Began keeping records

1526

• Mastro Bartolomeo

Beretta (1490-1565)

• Oldest active firearms

mfgr in the world

Beretta - History

• Received 296 Ducats for

185 barrels for the

Arsenal of Venice

– 1,000 Ducats = 110.7 oz

Gold

– 296 Ducats = $40,000

– 1 Barrel = $216

Beretta - History

In business 500+ years• Bartolomeo 1490 – 1565

• Jacopo 1520 – ???

• Giovannino 1550 – 1577

• Giovan Antonio 1577 – 1649

• Pietro Antonio 1791 – 1853

• Giuseppe 1840 – 1903

• Pietro 1870- 1957

• Giuseppe 1906 - 1993

15 Generations of Berettas

Beretta - History

Today’s Leadership

• Ugo Gussalli Beretta

– Sons: Pietro & Franco

Quality

Without

Compromise

Beretta - History

1930s up to 1980s

• Produced Pistols, Rifles &

Submachine Guns for Axis

powers in WWII

• Post WWII Repaired M1

Garands given by US

• Re-engineered in to BM-59

the was similar to M14

• Opened plant in Brazil

• BerettaUSA 1977

• Won contract with US Army

in 1985

– Beretta 92FS = M9 9mm

– Maryland Plant

– 500,000 Order

– 400 employees

– 1,500 guns/day

Beretta - History

Beretta - History

Recent

• Brazil seized plant & sold to

Taurus

– Taurus continued to make

Beretta 92 as PT92

– Sell for $100-$150 less

– Few Modifications

– Same tooling

Beretta - History

Recent

• 2013 Due Anti-Gun laws

passed in Maryland

– Announced Expansion Plant

to be Located in Tennessee

– Md. Facility & HQ to Stay

• 2014 Maryland Passed

Additional Anti-Gun laws

• 2014 Beretta Leaving Md.

Ugo Beretta

• Washington Times Essay

• “ask for respect & supportive

business climate”

• “Md. Gov. & Legislature pass

laws that unfairly attack our

products and disrespect our

customers”

• Tenn. Respects its Citizens &

the 2nd Amendment

Beretta – Products

Firearms

• Pistols

• Shotguns

• Rifles

• Premium

Other

• Wine

• Cars

• Clothes

Beretta - Pistols

Beretta 92FS

• Flagship Pistol 25 Years

• Open Slide – Short Recoil

• 10 shot group <3” 50 meters

• Ambidextrous Safety/Decocker

• Caliber 9mm – Barrel 4.9

• Weight 33.3 oz – 10 Models

• Magazine 15+1

• MSRP $680 to $870

Beretta - Pistols

Beretta M9A1

• USMC, LEO, Tactical

• Open Slide – Short Recoil

• Accessory Rail

• Ambidextrous Safety/Decocker

• Caliber 9mm – Barrel 4.9

• Weight 33.9 oz - Magazine 15+1

• MSRP $600 to $680

Beretta M9A1

Beretta - Pistols

Beretta Px4 Storm

• Carry – Home Defense

• Accessory Rail

• Ambidextrous Safety

• Caliber 9mm, .40, .45

• Barrel 4.0

• Weight 27.7 oz - Magazine 17+1

• Backstrap Inserts

• MSRP $550 to $600

Beretta - Pistols

BU9 Nano

• Concealed Carry

• Caliber 9mm

• Weight 19.8 oz - Polymer

• Crimson Trace Laser Option

• Extended Magazine 6+1

• Rating 4.5/5 – Easy Slide

• Snag Free

• Trigger Safety

• MSRP $400 to $630

Beretta - Pistols

Beretta Pico

• Ultimate Concealed Carry

• Caliber .380 ACP

• Weight 11.5 oz - Polymer

• LaserMax Option

• Extended Magazine 6+1

• Rating 4/5

• Snag Free

• Trigger Safety

• MSRP $380 to $570

Beretta - Shotguns

Beretta 1301

• Barrels 21” & 24”

• Tactical Stock

• Adjustable Length of Pull

• Fiber Front Sight

• Semi-Auto

– Fastest Cycle

• Gas Operating Piston

• Optimabore Choke System

• MSRP $1,000

Beretta - Shotguns

A400 Xcel Multitarget

• Semi-Automatic

• Montecarlo Stock

• Optimabore Barrel

• Adjustable Rib

• Nickel Coated Receiver

• Oversize Controls

• 12 Gauge

• 7.9 lb

• Barrel 28/30/32

• MSRP $2,900

Beretta - Shotguns

SO6 EELL Izumi Project

• A Shotgun for Connoisseurs

• Created by Izumi Koshiro

– Renowned Samurai engraver

– Over 1 year to make

• Totally Unique in the World

• MSRP $200,000

Beretta - Shotguns

Beretta - Shotguns

Beretta - Rifles

ARX 100• 3rd Generation Battle Rifle

• Quick Change Barrel

– Change Calibers

– Chrome Lined

• Stock – Telescopes & Folds

• Full Ambidextrous Controls

• Range 600 ydsMSRP $1,950

Beretta ARX 100

• Caliber 5.56/2.23 REM

• Barrel 16”

• Weight 6.8 lbs

• Magazine 30 rnds

Beretta - Rifles

Cx4 Storm• Tactical Carbine

• Pistol Caliber

• Quad Picatinny Rails

• Full Ambidextrous

• Adjustable Length of Pull

• Can use Pistol Magazines

• Left or Right Ejection

• Numerous Accessories

• Caliber 9mm, .40

• MSRP $800

Beretta Cx4

• Barrel 16.6”

• Weight 5.6 lbs

Beretta - Wines

Beretta Wineries

• Lo Sparviere

• 1500s

• Lombardy

• 140,000 acres

• Chardonnay &

Pinot noir

Beretta - Wines

Castello di Radda

• Chianti Classico

• Tuscany

• 110,000 acres

• Sangiovese and

Canaiolo

Beretta - Attire

Roughly Shooting Oriented

• Complete Line

– Hats

– Polos & T-Shirts

– Jackets

– Sweaters & Fleeces

– Vests

– Pants

– Gloves

– Shoes & Boots

• Shooting Gear

– Hunting Accessories

– Hunting Bags

– Hard & Soft Cases

– Tactical Cases

– Competition Accessories

– Luggage

– Safety Gear

– Knives

Beretta - Galleries

Prestigous Locations

• New York

• Dallas

• Buenos Aires

• Paris

• Milan

• London

Beretta - Galleries

Beretta Summary

• Oldest Firearms Company in the World

• Focus is on Semi-Auto Pistols & Shotguns

• State of the Art Production Facilities

• Quality without Compromise

• Faithful to Roots & History

• Private – Family Owned