bereola brand kit
TRANSCRIPT
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Enitan bereola ii The Bereolaesque Group
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Introduction Enitan Bereola II + The Bereolaesque Group
Enitan Bereola II has taken the classic concept of manners and made it tasteful,
again! He penned the award-winning & bestselling book, BEREOLAESQUE: The
Contemporary Gentleman & Etiquette book for the Urban Sophisticate . His latest
bestseller, GENTLEWOMAN: Etiquette for a Lady, from a Gentleman, is the #1
Etiquette book on Amazon. The e-book debuted #1 in Self Improvement.
The Bereolaesque Group markets the publications as well as the entity of
author Enitan Bereola II.
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THE
BEREOLAESQUE
GROUP
Enitan Bereola II has taken the classic concept of manners and made it tasteful, again! He is the author of the award-winning & best-selling book, BEREOLAESQUE: The Contemporary Gentleman & Etiquette book for the Urban Sophisticate. His newest best-seller, GENTLEWOMAN: Etiquette for a Lady, from a Gentleman is the #1 Etiquette Advice book on Amazon. As a celebrity ghostwriter, speaker, etiquette impresario, producer, Beverly Hill's relationship advice columnist, Soul Train columnist and Essence Magazine relationship advice contributor, his voice reaches generations. President Obama and the First Family, Oprah, Winfrey, Steph Curry and Mark Zuckerberg are proud owners of his latest book. Bereola worked on projects with Hill Harper, Meagan Good, Congresswoman Barbara Lee, Michelle Williams of Destiny’s Child and many more. He’s exercised etiquette on FOX News and dished dating advice to NBC Niteside, BET, TV One and MTV. His writings are discussed on nationally syndicated radio and he’s featured on the covers of your favorite magazines. The author won a BC Award for “Greatness in Literature”, Equanimity’s “Best Story Told” Award, “Man of the Year” Award from SHADES Wedding Magazine and other decorated honors. He was selected as one of BLACK ENTERPRISE Magazine’s Young and Bold Business Leaders and has been deemed a History Maker by the HistoryMakers' national organization. Bereola has paired up with Beats By Dre's "Show Your Color" campaign to spread his gentleman message as well as Jay-Z and Steve Stoute's Translation, LLC advertising & marketing company. His market extends internationally to The U.K., Japan, France, Australia, China, Germany, Russia, Lithuania, Ukraine, South Africa, Nigeria, Bahamas and Poland. His brand successfully catapulted him into the worlds of art, fashion, music and film.
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The Bereola Brand Team
Enitan Bereola II The creator and face behind the brand
Jerrund Wilkerson
A young veteran of the marketing world, Mr .Wilkerson has the unique flexibility in order to adapt to the changing industry while still managing to efficiently reach the goals of the Bereola brand.
Author, Speaker
Management, Booking
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LuxeLife Media
New York based firm focusing upon Fashion, Beauty & Lifestyle Curators + Lovers of all things cool!
Jus10 Limited
A creative marketing agency focusing upon branding and visual design.
PR
Marketing/Creative Direction
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Service List
Social Media Strategy
Unique Events In House Design/ Creative Direction
eCommerce/ Merchandising
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The Brand vs. The Man
TheBereolaesqueGroupbrandse2que3e.Itourmissiontobringbackthegentlemanandreintroducetheladytoasocietythathasforgo3enwho
weare.TheBereolaesqueGroupintendstoeducate,inspireandupli@everydaypeopleandcelebri2esalikethroughliterature,liveevents,
productsandservices.
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The Bereolaesque Group Timeline
2015
2015 The Bereolaesque Group expands its
offering to include merchandise and
cooperative branding. The international
speaking tour for Enitan Bereola II begins.
2014
The brand’s second publication
“Gentlewoman” releases to critical acclaim
and becomes a Best-Seller in four
categories and four countries.
Unbelivable
Bigger
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2011-2013 Barnes and Noble begins it’s national
distribution of Bereolaesque. The first
national speaking tour begins.
2010
Bereolaesque gains traction and places
within the Best Seller list for Self Esteem
and Self Help.
Stronger
Growth
2008
The idea for a book is born as Enitan
Bereola II pens the outline for what is to
become Bereolaesque. Planning
2009 Enitan Bereola II publishes the first project
in the book Bereolaesque. The
Bereolaesque Group is born. Born
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Philosophy The Bereolaesque Group aims at injecting character within popular culture. This is achieved
through publications, original products, brand alignments, social media, hosting and
speaking engagements.
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Bereolaesque
Sinceitspublica2onin2009,Bereolaesqueisthatmuch-neededfusionbetweenbeingagentlemanandbeingsexy.Thissavoir-faireman'sguidewalkseverymanthroughthestagesofordinarytoexcellenceinjusttwo-hundredpages.Theold-fashioned,repressed,blandmanhasbeenbanishedtotheHimalayas,andanewbreedistakingcenterstage.Heisamanofstyle,sophis2ca2on,andsecurity,justasstrongandconfidentashispredecessor,butfarmorediverseinhisinterests,histastes,and,mostimportantly,hisself-image.HemaybeseenatanNBAgameonenightandanartgalleryopeningthenext.Perfectforthatcoffeetablediscussion,Bereolaesquelendsqualityinforma2ontoeverydaypeopleandcelebri2esalike.Beyondthebook'smysteriouslyeyecapturingcoverareinnova2veandappealingwaystomaneuverthroughlife'scrazes,whilekeepingcoolandmaintainingmanners.BereolaesqueisanAmazonandiTunesbestseller.
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Gentlewoman
GENTLEWOMAN: Etiquette for a Lady, from a Gentleman. This isn’t one of those "how to get a man" books or "he thinks he's right because he's a man" books. This took three years preparation time. This is an etiquette book for women, written by a man–a crazy man, crazy over you and crazy enough to write for and about you. Your legacy is being watered down, and society is taking notes. GENTLEWOMAN is fresh, fun and sexy uncommon sense advice designed to facilitate a necessary conversation amongst the sexes that leads to real solutions. GENTLEWOMAN debuted #1 Hot New Release in all of its categories and is a Bestseller on Amazon. Featuring: New York Times bestselling author & actor Hill Harper, award-winning actor Meagan Good, Grammy award-winning & platinum-selling artist Michelle Williams (Destiny’s Child), Grammy award-winning super producer & songwriter Bryan-Michael Cox, Congresswoman Barbara Lee, Pastor Jamal Bryant, Playboy Playmate Leola Bell, Super Bowl Champion Bobby Wagner and more.
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Brand Capabilities
Brandambassadorshipsandpartnerships
Campaign Development
Speaking & Presentation
Event Hosting
.
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Brand Relationships
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CASE STUDIES
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Diageo U.S.A.
The Challenge Drive awareness for the newest member to the
family of Diageo brands Crown Royal XO among
urban sophisticated consumers.
The Solution Engage with consumers through two uniquely
themed events introducing Crown Royal XO in
conjunction with the Enitan Bereola II brand.
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Diageo U.S.A.
The Execution In addition to its inclusion in all pre-event promotional
collateral (print, digital and social media), Diageo
was strategically integrated within the Bereolaesque
brand and corresponding Gentleman’s evening and
party. Activations included: Private event with
branded bar with Crown Royal XO being the sole
spirit provided, live art inspired by the product and a
mixology course led by Enitan Bereola II during the
meet and greet portion of the event.
The Results Diageo product branding earned more than 600,000
impressions over a one-month period thanks to
exposure on the Bereolaesque website and social
media properties.
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DATA + ANALYSIS
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Social Media
facebook.com/contemporarygentlemen
instagram.com/bereolaesque
twitter.com/bereolaesque
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Brand Reach
Best For
Traffic Visuals
175K TOTAL SOCIAL NETWORKING REACH
66% Female Users
34% Male Users
1M Over 1 Million Impressions Through social media, blogs, brand website and interviews,
the Bereola brand is averaging over 1 million mentions per
year.
2,740 Pins per day on average
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The Numbers
75,000 + MONTHLY SITE
VIEWS 35.7k TWITTER
FOLLOWERS
30K COMBINED
FACEBOOK FRIENDS
65K UNIQUE TWEETS 43.4K
INSTAGRAM FOLLOWERS
2,500+ NEW INSTAGRAM FOLLOWERS PER
MONTH
30k SNAPCHAT
VIEWS
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OVERVIEW
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The Bereolaesque Group
Our Brand The Bereolaesque Group brands etiquette. It is our mission to bring back the gentleman and reintroduce the lady to a society that has forgotten who we are. The Bereolaesque Group intends to educate, inspire and uplift everyday people and celebrities alike through literature, live events, products and services.
Enitan Bereola II Bereola has been a keynote speaker and panelist at over 50 colleges & universities. He's been invited to speak at Harvard, Stanford and Tufts. The first book is a required part of Bermuda College and Kansas State University's curriculum. Enitan is currently touring the U.S. & abroad teaching men how to become contemporary gentlemen and women the importance of being a gentlewoman.
Our Products Bereolaesque Book Gentlewoman Book Bereola Ltd. Edition Tees Our Focus
Social Media Marketing Brand Strategy Unique Events
Academic Speeches Unique Products