berend rubingh - comment gérer votre club au quotidien ?
TRANSCRIPT
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1
Managing the Football Club
Berend Rubingh
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Becoming a Member? Why should I?
Berend RubinghIs something changing?
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Our Football Club
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22 x 427 = 9.394
Times 319 days gives a yearly turn over of € 3.000.000
The Accountant
The Socializer
The Entrepreneur
The Party Animal
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My Club
I belong
Ambitious
My FriendsHealthy
Status
Challenging my self
In the open air All of our Family is member
My Sport
Atmosphere
Third Half
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Generation Z1992 - 2010
• Part• 24/7• Work/privat• Hiërarchie• Network• Money• Time
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The ClubThe TrainingRegular TimesSeason CompetitionFederation = accepted Director
Together, with Friends, in a team or alone, fitness or sports, in a Competition or Tournament or just for fun, every where, any time. To just practice or enjoy Sport, for fun, to socialize, to be healthy, or to use your talent and learn and become better, and this all with or without a manager, guidance or organization.
The Shift
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The Traditional Association
The Service Club
Pleasure
Results
Customer
Member
Sport
Social
The Cozy Club
The Olympic Club
The Sport Club
The Mix Club
The Party Club
The Societal Club
Taxonomie
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Organizing the Club
Strategy
Board
Structure Culture
Context
Rubingh, 2016
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Result
PlaceAction
Objective
Competition
Profit
Market
Growth
Happy/Added Value
Community
Collaboration
Sustainability
Fading Paradigm
Rising ParadigmThe mind shift
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Technology has a game changing
impact
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Strategy
Is there a Referee on Saturday?
Is the Bar open??Our new Board!
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Improve or renew?
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Make a Map of your Surroundings
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Operation
Operating Principles
Assignment (Local Community)Meaning
Market (Exchange)Value
Association (Solidarity)Bonding
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Solidarity
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Exchange
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Local Community
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Operation
Operating Principles
Assignment (Local Community)Meaning
Market (Exchange)Value
Association (Solidarity)Bonding
CommunityClub
Company
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Community
Sport Club
Meaning
Community Club
Return On Investment
Service Club
Govern
Organization
Culture
Strategy
Leadership Management
NetworkFormalInformal
Personal relations
Professional Open
Diplomacy
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The right people at the right place in the Club
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• Board
• Committee
• Volunteer
• Member
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Steer where to strategicWho can arrange best (managen)?
Manage arrange tacticalWho can perform best (do)?
Perform do operationalWho can help best (participate)?
Participate help executeWho can‘t do?
• Board
• Committee
• Volunteer
• Member
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B Clr
Ws ddlk
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The moment of impact!
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Realize personal contact
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Be Positive
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Bonding3 x bonding
• Contractually
• Financially
• Emotionally
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&abler
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Cultural circulation
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Holy Cow
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Realize Collissions!
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WE
THEY
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Build a good Team?
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Realize a win-win situation!
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Give the Club away!
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vera
nder
ing
tijd
strategie structuur cultuur
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3. Organization development
2. Way of organizing it
1. Organization
Three levels
Change Strategy
A Vital Club
Story Dream Action
Steering towards Bonding
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