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S T R AT E G Y & B R A N D D E V E L O P M E N T

PA C K A G I N G & P R O D U C T D E S I G N

C O R P O R AT E & B R A N D I D E N T I T Y

R E TA I L E N V I R O N M E N T

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BÉRARD ASSOCIATES IS A BRANDING FIRM THAT TRANSFORMS BUSINESSES THROUGH SMART STRATEGIC THINKING AND CLEAR CREATIVE SOLUTIONS.SINCE 1996, OUR MISSION IS TO CAPTURE A BRAND ESSENCE THAT INSTANTLY ENGAGES THE CONSUMER AND BUILDS BRAND LOYALTY.

WITH OFFICES IN PARIS AND AFFILIATES IN LONDON, OUR PARTNERS RANGEFROM GLOBAL LUXURY BRANDS TO NICHE PRESTIGE FIRMS AND FROM RETAIL GROUPS TO MULTI-NATIONAL CONSUMER PRODUCT COMPANIES.

CLIENTS

American Express

Anew

Avon

C.O.Bigelow

L’Oréal

Becoming Avon

Chateau Canon

Chanel

Christian Dior

who wE arE

Circle of Beauty

DKNY Donna Karan

Erno Laszlo

Estée Lauder

Frédéric Fekkai & Co.

Godiva Chocolatiers

Granado Farmácias Desde 1870

Henkel

John Frieda

Kiehl’s Since 1851

Laura Mercier

Mark Cross

Moroccan Oil

Mousse Partners

The Procter & Gamble Company

Pink, Victoria’s Secret

Rauzan Segla

Revlon

Temple St Clair

Telerama

Tesco

Tiffany

The J. Peterman Company

Saks Fifth Avenue

Ulta

Wertheimer & Frère

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ServiceS

A MULTIFACETED AND COLLABORATIVE APPROACH ENABLES USTO CREATE A CONSISTENT BRAND EXPERIENCE, PRESENTATION AND IMAGE WORKING TOGETHER FLAWLESSLY, COMMUNICATING A SINGULAR VOICETO DELIVER A COMMERCIAL SUCCESS.

Branding

Brand identity

Advertising

Collateral & publishing

Brand management

STraTegY & innOvaTiOn

Business opportunity analysis

Trend audits and analysis

Brand equity mapping

Best in class

Naming & copy

deSign

Packaging

Product

Structural

Graphics

3D digital rendering

Photo shoot casting & art direction

Engineering

Local and global vendor sourcing

Project and production management

Retail environment concept

Tester design

Point of purchase system

Signage

SuSTainaBiliTY

How to build a sustainable brand

Component, material, supplier assessment

Carbon footprint impact study

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ParTNErS

WHAT MAKES US A VALUABLE STRATEGIC PARTNER?

CLIENTELE aNd INduSTrY dIvErSITY

Our clients span across many industries and range from Fortune 500’s to start ups; prestige brands to mass brands.We have been involved in all aspect of strategy and branding including strategic postioning, naming, packaging, identity,advertising, retail environment and more... Tracking, talking and designing for diverse consumer mind sets and corporationson a daily basis, enables us to deliver powerful, inventive thinking to you.

ParTNErShIP aNd PErSoNaL SErvICE

We are a boutique creative agency by choice, managing our design integrity, and providing clients with unparalleled service.Jérôme Bérard is a key designer in every project, and collaborates with our entire team to maximize the full capacity of talent, experience and fresh perspectives. Small, yet efficient, in one year we managed the design and production of over 250 products for one

client alone and over 10,000 since we started. We stay involved, we focus on the details, and we deliver.

TruE gLoBaL PErSPECTIvE

International intuition is part of our DNA. Our design culture is as global as the clients we design for: our team has experiencein 4 continents. This global sensitivity, combined with eclectic backgrounds ranging from advertising, publishing, architecture,

retail and product design, enriches our understanding and approach to building successful global brands.

rESuLTS

Passion and quality define our creative process. We capture a brand essence through clear, simple, creative solutions

that engage with the consumers and deliver results that are measured by increased sales and profits.

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PA C K A G I N G & P R O D U C T D E S I G N

7FRAGRANCES PACKAGING CONCEPT AND CUSTOM BOTTLE DESIGN

PINK VICTORIA'S SECRET

BECOMING

GIORGIO ARMANI

BECOMING

BECOMING

J. PETERMAN

8BEAUTY PACKAGING CONCEPT AND CUSTOM DESIGN

CHLITINA (CHINA)

CHLITINA (CHINA)

GRANADO PHARMACIAS (BRAzIL)

DDF REVOLVE 400 X

MAC COSMETICS

AVON ANEW

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LAURA MERCIER SKINCARE

M BALANCE

LAURA MERCIER COSMETICS

FREDERIC FEKKAI

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GRANADO GLYCERINE

NIGHT LIFE

LAURA MERCIER FLAWLESS SKINCARE

NIGHT LIFE

SKINCARE PACKAGING CONCEPT AND CUSTOM DESIGN

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NICE 'N EASY

BEAUTY PACKAGING CONCEPT AND CUSTOM DESIGN

MARK. COSMETICS

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C O L L AT E R A L & B R A N D I D E N T I T Y

14ADVERTISING NATIONAL

COSMOPAKDDF DOCTOR'S DERMATOLOGIC FORMULA

FEKKAI ACCESSORY

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TEMPLE ST. CLAIR NATIONAL ADVERTISING TEMPLE ST. CLAIR CELESTIAL COLLECTION

FREDERIC FEKKAI

COLLATERAL JEWELRY, BEAUTY, FINANCE

templestclair.com available at Saks Fifth Avenue and luxury retailers 800.590.7985

©2

00

7T

SC

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Rock Crystal Collection

©2

00

7 T

SC

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templestclair.com available at Saks Fifth Avenue and luxury retailers 800.590.7985

Celestial Charms

AMERICAN EXPRESS GIFT CARDS

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R E TA I L E N V I R O N M E N T

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LAURA MERCIER COUNTER HENRI BENDEL 5TH AVENUE

DDF DOCTOR'S DERMATOLOGIC FORMULA

FEKKAI HAIRCARE

FREDERIC FEKKAI

BEAUTY DISPLAY AND RETAIL CONCEPTS

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C O R P O R AT E & B R A N D I D E N T I T Y

17BRAND IDENTITIES AND LOGOTYPES BEAUTY

18BRAND IDENTITIES AND LOGOTYPES BEAUTY & LUXURY

19BRAND IDENTITIES AND LOGOTYPES BEAUTY, LUXURY & FINANCE

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into powerful visual solutions which create a point of difference in the marketplace.His sensibility and design philosophy comes from his years of experience working for renowned, multi-disciplinary design and communicationsfirms in France, England and the United States.

Jérôme began his career as an assistant art director at the Mirabelle advertising agency in Paris where he worked on fashion and fragrance accounts. He then joined Coriat & Associés where he honed his skills in book, magazine and newspaper design as well as corporate identity, advertising and exhibition design. He also art directed the photographic portfolio section of Photo Magazine, publishing the works fromJean Baptiste Mondino to Henri Cartier-Bresson and other notable photographers before becoming the personal assistant to photographer Henri Cartier-Bresson.

In the mid-eighties, Jérôme’s work caught the eye of Mary Lewis, of Lewis Moberly, one of

Great Britain’s leading package design firms. Speaking no English, he moved to London, took a crash course in English, and was made Design Director. During his two year tenure at the firm he won several Clio awards for his creative vision in a diverse range of categories: International Cosmetics, Over the Counter, and International Beverages. He then joined Smith & Milton as Design Director to “gain a broader view of English design consultancies” where his work in packaging, corporate identity, product design, and retail garnered more Clios and Packaging Design Council awards and was nominated for Silver Design & Art Direction Award. Selected ‘Creative Future 1988’, Jérôme was honoredwith an exhibition in recognition of his packaging work. Jérôme moved to New York City following an offer to join a leading design and marketingfirm as Creative Director.

Throughout his career, Jérôme has challenged his clients to look beyond “the obvious” creative solutions which has resulted in distinct,

compelling, market driven designs, visual strategies or repositionings for such companies as American Express, Avon, Kiehl’s, Mark., Laura Mercier,Frédéric Fekkai Beauté, C.O. Bigelow, Boots,Chanel, John Frieda, J. Peterman, Godiva Chocolatiers, Erno Laszlo, Limited Brands, P&G Beauty, Ulta, Temple St Clair, Tiffany and others.

AWARDS

CREATIVE FUTURECLIOD&ADI.D. MAGAZINE DESIGN AWARDPACKAGING DESIGN COUNCILBRAND DESIGN ASSOCIATION

JÉRÔME BÉRARD

AS PRINCIPAL AND CREATIVE DIRECTOR, JÉRÔME BÉRARD OVERSEES THE COMPANY’S BRANDING, PACKAGING AND RETAIL PROGRAMS.JÉRÔME HAS THE UNIQUE ABILITY TO ASSESS THE SPECIFIC COMMUNICATION NEEDS FOR A DIVERSE RANGE OF CLIENTS AND TRANSLATE THIS INFORMATION

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