benefitsfor!incorporang storytellingand+ ent · pdf filestorytellingand+ entertainmenteducaon...
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Saving Lives. Protec1ng People. Saving Money through Preven1on.
Friday 5th December 2014 Union of Interna1onal Cancer Control
Melbourne, Australia
Storytelling and Entertainment Educa2on
Benefits for Incorpora1ng
into Your Cancer Health Marke1ng, Media and Communica1on Strategies
CDC Cancer Prevention and Control
Arvind Singhal and Everett Rogers, Entertainment-Education: A Communication Strategy for Social Change (Mahwah, NJ: Lawrence Erlbaum Associates, 1999).
Informs the public about a social issue or concern
Raises awareness
Increases knowledge
Creates favorable attitudes
Ultimately helps motivate people to take socially responsible action in their own lives.
Benefits of Entertainment Education
Public Health Subject Matter and Entertainment Education
Storylines
connect us to the world around us
build rela1onships
Inspire people care
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q CDC’s Entertainment Educa1on Program h=p://www.cdc.gov/healthcommunica1on/toolstemplates/entertainmented/
q Entertainment Educa1on in the United States h=p://kff.org/other/issue-‐brief/entertainment-‐educa1on-‐and-‐health-‐in-‐the-‐united/
q Arvind Singhal and Evere= Rogers, Entertainment-‐Educa1on: A Communica1on Strategy for Social Change
(Mahwah, NJ: Lawrence Erlbaum Associates, 1999).
q Storytelling: Na1onal Park Service. Community Toolbox: Storytelling. [online]. 2002 [cited 2008 November]. h=p://www.nps.gov/phso/rtcatoolbox/ga1nfo_story.htm
q Centers for Disease Control and Preven1on. Na1onal Center for Chronic Disease Preven1on and Health Promo1on, Division of Oral Health. Impact and Value: Telling your Program’s Story. [online] 2007 [cited 2008 November]. h=p://www.cdc.gov/OralHealth/publica1ons/library/pdf/success_story_workbook.pdf.
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