benefitsof’’ going’mobile’ 11:25’am€¦ · responsive vs mobile responsive websites •...
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Benefits of
Going Mobile
11:25 AM
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Technology is Always Changing
Did you ever Imagine these “things” working together?
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Mobile Browsers
64.00%
20.00%
9.60% 1.40%
Mobile Browser Market Share
Safari Android Opera Mini BlackBerry
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Importance of Mobile Websites
Why is a Mobile Presence Important? – Engage users appropriately – Have you browsed the web on your phone lately? – 4 out of 5 consumers use smart phone's to shop – In 2 years, mobile should overtake desktop internet usage
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Responsive vs Mobile
Responsive Websites • One Site, One Design • CSS / Style Sheet changes
based on your resolution • Content changes only need
to be applied once • Design will look slightly
different on each device
Stand-Alone Mobile Websites • Separate / Unique URL • Server Based Detection • Typically not image heavy • Designed Speci"cally for small
screen sizes • Tablets are directed to your full
website
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Responsive vs Mobile
Examples 1. Walmart.com 2. Amazon.com 3. Ford.com 4. Equitymgmt.com
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Responsive vs Mobile
Examples 1. Sony.com 2. Bostonglobe.com 3. Greygoose.com 4. Topazhouse.com
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Evaluate Your Options
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Getting Started 5 Things You Can Do Today!
1) Visit your website with your mobile phone & evaluate your experience.
2) Find out how much mobile traffic you already have using something like Google Analytics.
3) Decide what you want your mobile visitors to do. Call? Get Directions? Submit Info? Purchase a Product?
4) Search for your competitors using your mobile phone. Are they getting better conversion on YOUR mobile traffic?
5) Using the chart shown, determine which approach is right for your organization and get started today.
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Thank You!
QuesTons?