benefits of product labeling packaging mo grown
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Missouri State University-West Plains
Small Business & Technology Development Center
Helps advertise your farm/business
Allows for retail sales
Provides basic product information of product characteristics features Enables comparison amongst foods during purchase
Helps consumers make informed choices
False claims are prevented by using labels
Avoids price variations by publishing the prices on the label
Communicate who you are, values you represent, etc. Locally Grown
Organic / Natural
Fair Trade / Ecologically Managed
Increases professionalism
Product standard guarantee
Raises prestige of both product and grower
Provide a form of distinction to differentiate you product from competition
Your identity
An identifiable marker
Logo
Trademark
Builds trust with customers
Builds customer loyalty
When/How Product Produced
Product Usage
Ingredient List
Health Benefits
Nutritional Value
Serving Size
Quantity / Quality
Special Features
Expiration Dates
Preparation Instructions
Operational Instructions
Handling & Storage Instructions
Possible Risks
Safety Warnings
Allergen Warnings
Legal Disclaimers
Contact Information
Missouri Department of Agriculture
Agriculture Business Development Division
The Missouri Department of Agriculture (MDA) has funds available to assist Missouri Producers with the cost associated with relabeling of Missouri agriculture products for retail sale
The “Missouri Grown” Promotion Program is funded through the MDA’s Ag Business Development Division
The program will provide cost-share assistance to producers for the cost of incorporating the “Missouri Grown” logo on their product for retail sale
Funding is limited and reimbursement requests are available on afirst-come, first-serve basis and must be postmarked by March 30, 2017 to be considered
Products grown/raised by Missouri producers or further processed and packaged by Missouri businesses are eligible. Use of the Missouri Grown logo must be preapproved by the MDA
Only the costs incurred after January 1, 2017 will be eligible for cost-share reimbursement
Individuals first must complete and return the Missouri Grown cost-share application for prior approval and to receive a copy of the Missouri Grown logo
Once the logo is incorporated, return paid receipts of invoices, along with samples of or proof of completed labeling that incorporates the Missouri Grown logo
All reimbursement must be postmarked by March 30, 2017 to be considered eligible
Reimbursement rate is 75% of labeling/packaging cost up to $1,000 for label/packaging incorporating the “Missouri Grown” logo
Total Available Funds: $50,000
Prior to incurring expenses contact Reagan Wempe at; [email protected] or by phone at 573-751-8596 to ensure funds have not been exhausted and to receive a copy of the “Missouri Grown” logo
Based on the receipt of the completed application by the Missouri Department of Agriculture, reimbursements will be approved on a first-come, first-served basis until the limited program funds are exhausted
Graphic design expenses for incorporating the “Missouri Grown” logo
Product labels
Printed boxes
Printed product packaging
PLU labels
“Missouri Grown” logo stickers to place on existing packaging inventory
IN
Salaries/payroll for employees
Donations/contributions to fundraisers
Infrastructure/equipment/etc.
Reprinting of existing packaging materials without the “Missouri Grown” logo
Reprinting of existing packaging materials with the “Missouri Grown” logo
Complete Missouri Grown cost-share application and return to the Missouri Department of Agriculture
March 30, 2017 - postmark deadline
Receive approval letter and Missouri Grown logo from Missouri Department of Agriculture
Complete new label/packaging project
Return required documentation to the Missouri Department ofAgriculture by May 31, 2017
Payment issued by the Missouri Department of Agriculture
All requests for cost-share funding must include all of the following:
Completed cost-share application PDF Document
Copy of paid invoices/receipts
Evidence of completed labeling/packaging materials (Ex. label, PLU sticker, photo of printed boxes, etc.)
Completed Vendor Input Form PDF Document
Include all necessary documentation when applying for cost-sharefunds. Incomplete applications cannot be processed and will be returned with a request for additional information.
Reagan A. Wempe
Marketing Specialist
Missouri Department of Agriculture
1616 Missouri Boulevard
Jefferson City, MO 65102
(573) 751-8596
http://agriculture.mo.gov/abd/financial/mogrown.php
Personal Experience shared by Pamela
Becker, Mission Hills Honey Company
Personal Experience shared by Jeremy
Harrison, Imperial Graphics