benefits of nbn for the real estate industry
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Address: Level 2, 144 Marsden St, Parramatta, NSW 2150 Phone: 1300SYSTEM (1300 797 836) FAX: 02 9635 4215 Email: [email protected] Website: www.rentaphonesystem.com.au
Benefits of NBN for the Real Estate Industry
The National Broadband Network in Australia will come as a shot in the arm for the real
estate industry. Currently, the real estate sector is yet to fully realize the potential of digital
transformation. There are pockets and factions of real estate community yet to be fully
covered under the digital umbrella. In the post-NBN era there would be very few, if any,
parts of the Australian landmass outside the connectivity paradigm and therefore usher in
complete digital transformation.
Some of the key benefits to accrue for the real estate sector, in the post-NBN era can be
enumerated as given below:
Improvement in Consumer Connect: NBN will allow for consumers to remain
connected with their real estate agents irrespective of where they are. Agencies can
ensure that agents out in the field are still connected to the clients and vice versa.
This creates a seamless consumer connect and improves consumer rapport.
Improvement in Information Dissemination: NBN will allow for high speed
transmission of data (voice, audio & video) thereby allowing for better virtual tours
and visual depiction of properties. Visual information has a much better impact on
consumers and aids increased conversion rates.
Improvement in Transaction Closures: Real Estate transactions are now
increasing being closed online. The NBN-era will give further fuel to this trend as
consumers no longer need to physically visit properties before giving their nod. As
more and more transactions move online, there is an improving trend in transaction
closures.
Improvement in Customer Confidence: The NBN-era will usher in a phase where all
land records, property documents and ownership information is available and
exchanged online. This eliminates the risk of fraudulent transactions and thereby
helps improve consumer confidence.
Improvement in Industry Outlook: Overall, the NBN era will help the real estate
industry as a whole by improving bottom-lines, increasing sales and decreasing the
cost of sale. With digital impetus agencies can deploy online advertising that is more
cost effective, achieves better returns on investments, and has a lower entry-barrier
Call us 1300SYSTEM (1300 797 836)
Address: Level 2, 144 Marsden St, Parramatta, NSW 2150 Phone: 1300SYSTEM (1300 797 836) FAX: 02 9635 4215 Email: [email protected] Website: www.rentaphonesystem.com.au
even for smaller real estate firms to enter and compete with the more established
firms.
Looking much further ahead, the NBN will bring about a new phase of virtual reality and
wearable technologies. While the immediate impact of these might not be huge in the real
estate space, developers are already looking at some exciting possibilities in the not so
distant future.
In the words of Jon Brouchoud, founder of Arch Virtual, specialists in creating 3D
environments for virtual and augmented reality, “It is absolutely mind boggling to visit these
spaces virtually. It gives you a sense of presence, and a deep understanding of what that
space is really like in a way that photos or a website simply cannot convey. I think we’ll start
to see a rapidly increasing number of agencies adopting this technology in the next 2 to 3
years, we’re already seeing a lot of early innovation today and in 5 years, it will be
commonplace.”
For More information:
http://www.rentaphonesystem.com.au/connected/july-2015/
http://www.rentaphonesystem.com.au/small-business-phone-system/avaya-
ip-office-phone-system
Level 2, 144 Marsden St, Parramatta NSW 2150
1300SYSTEM (1300 797 836)
02 9635 4215
www.rentaphonesystem.com.au