benefits of email marketing

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Benefits of Email Marketing Braj Mohan Chaturvedi [email protected] m +91 9502421919

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Email marketing is an extremely cost-effective way to communicate with prospects and existing customers.

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Page 1: Benefits of email marketing

Benefits of Email Marketing

Braj Mohan Chaturvedi [email protected]+91 9502421919

Page 2: Benefits of email marketing

Benefits of Email MarketingThe construct of email marketing

Page 3: Benefits of email marketing

Email marketing reduces time, effort, and cost to reach the consumers

Page 4: Benefits of email marketing

Email marketing has ability to send real time messages.

Page 5: Benefits of email marketing

Email marketing database can be customized to reach those who might require specific services, or products without bothering others.

Page 6: Benefits of email marketing

Emails contain opt-in and opt-out options which help shortlist prospects genuinely interested in specific offerings.

Page 7: Benefits of email marketing

Email marketing offer an unique ability to personalize messages.

Page 8: Benefits of email marketing

Email marketing has ability to generate real time campaign tracking.

Page 9: Benefits of email marketing

Email marketing can be measured through tools like click-through rate, conversion rate.

Page 10: Benefits of email marketing

Email marketing can be done at a very low overhead cost.

Page 11: Benefits of email marketing

Benefits of Email Marketingcampaign construct

Page 12: Benefits of email marketing

Email marketing has ability to customize body of the content with changing behaviour of the target market.

Page 13: Benefits of email marketing

The capability to test marketing messages offer email marketing huge communication and creative advantage .

Page 14: Benefits of email marketing

Email marketing offers capability to segment customer database and derive information out of it.

Page 15: Benefits of email marketing

Email marketing servers are capable of sending emails to huge database with higher frequency of email communications

Page 16: Benefits of email marketing

Email marketing offers the advertisers to embed the social media and social networking widgets with the email design.

Page 17: Benefits of email marketing

Email marketing offers the customers an unique ability to share message easily with friends and family

Page 18: Benefits of email marketing

Email campaign can be made interactive and engaging by effective use of graphics, videos, music, quiz, game, etc.

Page 19: Benefits of email marketing

Benefits of Email MarketingThe impact on sales.

Page 20: Benefits of email marketing

Increase the top of mind recall and pushes the customer to buy the product.

Page 21: Benefits of email marketing

Email marketing engages customers at various touch points which also encourages repeat purchase.

Page 22: Benefits of email marketing

email marketing also increases average order value by up-selling and cross-selling.

Page 23: Benefits of email marketing

Email is mostly used as a tool to get honest feedback about your products and services.

Page 24: Benefits of email marketing

Effective email marketing drive web users to off-line purchase.

Page 25: Benefits of email marketing

Thanks!Braj Mohan Chaturvedi

[email protected]+91 9502421919

Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in the business.