benefits and pensions 20 - bpmmagazine.com · bpm audience company size 60% 30% stats are...

7012 Who We Are

What We Do

Demographics

Editorial Calendar

Advertising Rates

Meetings & Events

Meetings & Events Calendar

Digital Advertising

Contact Us

monitorBenefits and Pensions

Effective August 2016

The Canadian Magazine Of Employee Pension Fund Investment And Benefits Plan Management

Media Kit

Who We Are

For 25 years Benefits and Pensions Monitor has been Canada’s leading authority to the benefits and pensions industry. We are committed to helping guide key decision-makers through the complex world of plan administration and design. Due to the constantly changing retirement industry, key stakeholders rely on Benefits and Pensions Monitor to keep them informed on critical issues, trends and solutions. With the largest audience in the benefits and pensions industry, via print, digital and events, we provide advertisers with a wide array of powerful marketing programs and industry information to help them build their brands on a national level.

Daily News Alert Emails

Mobile

Website

Interactive Online Digital Edition

Website

Print Publication

monitorBenefits and Pensions2017 Media Kitwww.bpmmagazine.com

What We Do

Print: With its reputation for editorial integrity, objectivity and leadership, Benefits and Pensions Monitor is the leader in providing trusted information to Canada’s retirement industry. We provide critical thinking and perspective from experts in the pensions, pension fund investment, healthcare and benefits industry. With the deepest market penetration and highest circulation in this field, we are the source.

Events: In 2015, we started our events division and in a little over a year it has grown into an industry leader by providing multiple thought leadership events. We provide sponsors with a highly visible platform to deliver their messages while at the same time giving key decision-makers the ability to be informed on the latest trends and network with industry colleagues. We thank these industry leading companies as sponsors of our last 9 events: Osler, Hoskin & Harcourt LLP; CIBC Mellon; CIBC Asset Management; BNP Parabis; NEI Investments; AON; Club Vita; Sun Life Financial; Accompass; Beneplan Employee Benefits Cooperative; First National Financial LP; Berenberg; and Mercer.

Online/Digital: Via www.bpmmagazine.com and our Daily News Alerts, we deliver news and insights on the issues that change and shape the benefits and pensions industry. We can increase your brand awareness by offering targeted promotions (either advertising or announcements) through our digital platforms. As a 360° solutions provider, all of our print and event activity is supported by our digital properties.

Custom Publishing: From sponsored content to editorial round tables and special supplements, the sales, design and editorial experts at Benefits and Pensions Monitor can marry your marketing ambitions with the information needs of your target audience. The delivery of editorial content – via print, in-ternet, and other media – can be so intrinsically valuable that it moves the behaviour of your clients in a desired direction. Take advantage of the tools we have available to sell your product or expertise not by selling, but by educating and informing.


Demographics

Digital Stats✝ Events

8

BPM Audience Company Size

60%

30%

✝ Stats are calculated per month. Last updated: 7/29/2016

* CCAB, Dec 2015** Readex Study, Dec 2015

*** Statistics Canada

9 Events a year

78 Average attendance

30% Plan sponsor attendees

35% Consultant attendees

35% Industry expert attendees

92% Find our topics to be good to excellent

94% Find our presenters to be good to excellent

91% Find our venues to be good to excellent

Print

8 Issues a year

65%65% Greater reach than our closest competitor*

60%Corporate

Management

16%Human

Resources

4%Other

20%Financial

Management 14%500-999

46% 100-499

27% 1000+

13% 1-99

60%Corporate

Management

16%Human

Resources

4%Other

20%Financial

Management 14%500-999

46% 100-499

27% 1000+

13% 1-99

Website Impressions: 27,904

Unique Impressions: 19,444New visitors: 28.4%

BPM News AlertsDaily Subscribers: 5,267

Opens (avg): 23.8%Clicks (avg): 8.7%

We have an almost 10% greater open rate than the industry

segment average.


23,110 23,110 Circulation*

17,757 17,757 RRP’s in Canada***

48%48% Spend up to an hour reading BPM**

63%63% Keep BPM for future reference**

82%82% Took action as a result of seeing an ad in BPM**

4%Other

2017 Editorial Calendar

February

August

April

September

May

October

June

December

PLEASE NOTE: This 2017 editorial calendar is subject to change to accommodate changes in editorial priorities.

Ad Closing January 27

Material Due February 1

Ad Closing July 4

Material Due July 17

Ad Closing March 6

Material Due March 20

Ad Closing August 8

Material Due August 21

Ad Closing April 3

Material Due April 18

Ad Closing September 5

Material Due September 18

Ad Closing May 8

Material Due May 23

Ad Closing November 6

Material Due November 20

SPECIAL REPORT AND DIRECTORYManagers Of Fixed IncomePensions/Investment:Investment Risk for Plan SponsorsBenefits/Healthcare: Managing Chronic Diseases to Cut Healthcare CostsDC Pensions: DC Plan Communication

BONUS DISTRIBUTIONCPBI Saskatchewan Regional Conference

SPECIAL REPORT AND DIRECTORYSocially Responsible Investing & ESGPensions/Investment:Global Fixed Income MarketsBenefits/Healthcare: Integrating Mental HealthDC Pensions: DC Pension Plan Design

BONUS DISTRIBUTION CPBI Ontario Conference CPBI Atlantic Conference CPBI Quebec

Conference ACPM Annual

Conference

SPECIAL REPORT AND DIRECTORYManagers Of US AssetsPensions/Investment:Factor InvestingBenefits/Healthcare: Drug Plan SustainabilityDC Pensions:Trends in DC Plans – ETFs & Smart Beta

BONUS DISTRIBUTION IFEBP Canadian

Public Sector Conference

CPBI Forum

SPECIAL REPORT AND DIRECTORYManagers Of EAFE & Emerging MarketsPensions/Investment:Derisking Your DB PlanBenefits/Healthcare:Return To Work StrategiesDC Pensions:DC Plan Derisking

BONUS DISTRIBUTION CPBI Western

Regional Conference

SPECIAL REPORTS AND DIRECTORIES Managers Of

RealEstate/Alternative Investments

Group Benefits & Group Retirement Providers

Pensions/Investment:Passive Versus ActiveBenefits/Healthcare:Drugs: When to Include BrandsDC Pensions:Target Date Funds

24th ANNUAL REPORT & STATISTICAL DIRECTORYMoney Managers Of Canadian Pension AssetsPensions/Investment:Private Investment ReportBenefits/Healthcare:Wellness Strategies & Alternative HealthcareDC Pensions:DC Plans & Market Volatility

SPECIAL REPORTS AND DIRECTORIES Pension & Benefits

Consultants Benefits & Pensions

Legal FirmsPensions/Investment:Low Vol Investment StrategiesBenefits/Healthcare: Curbing Workplace AbsenteeismDC Pensions: De-Accumulation Update

BONUS DISTRIBUTIONResponsible Investment Association Conference

THE LEADERS’ PREDICTEmerging Trends In Benefits, Investment, Pensions, Healthcare, Wellness, Drug Spend & More


2017 Advertising Rates

Magazine Advertising Rates Mechanical Requirements

2017 Ad Closing Dates Issue Ad Closing Material Due

February January 27 February 1

April March 6 March 20

May April 3 April 18

June May 8 May 23

August July 4 July 17

September August 8 August 21

October September 5 September 18

December November 6 November 20

Size Trim Size Bleed Size

Width Height Width Height

Double Page Spread 16” 10 3⁄4” 16 1⁄4” 11”

Full Page 8” 10 3⁄4” 8 1⁄4” 11”2⁄3 Page 4 5⁄8” 10” 4 7⁄8” 10 1⁄4”

½ Page Island 4 5⁄8” 7 1⁄2” 4 7⁄8” 7 3⁄4”

½ Page Horizontal 7” 4 5⁄8” 7 1⁄4” 4 7⁄8”

½ Page Vertical 3 3⁄8” 10” 3 5⁄8” 10 1⁄4”1⁄3 Page Column 2 1⁄4” 10” 2 1⁄2” 10 1⁄4”1⁄3 Page Square 4 5⁄8” 4 5⁄8” 4 7⁄8” 4 7⁄8”1⁄3 Page Horizontal 7” 3 1⁄8” 7 1⁄4” 3 3⁄8”

¼ Page Vertical 3 3⁄8” 4 7⁄8” 3 5⁄8” 5 1⁄8”

¼ Page Horizontal 7” 2 3⁄8” 7 1⁄4” 2 5⁄8”1⁄6 Page 2 1⁄4” 4 7⁄8” 2 1⁄2” 5 1⁄8”

Professional Cards 3 3⁄8” 2”

4 Colour Advertising RatesSize 1 Time 4 Time 8 Time

Double Page Spread $24,890 $23,650 $21,500

Full Page $13,100 $12,450 $11,3152⁄3 Page $12,330 $11,735 $10,305

½ Page Island $10,945 $10,385 $9,535

½ Page $10,535 $8,955 $8,2251⁄3 Page $7,945 $7,670 $7,055

¼ Page $6,700 $6,500 $6,0601⁄6 Page $6,260 $5,895 $5,725

Premium Position (Noncancellable)

Size 1 Time 4 Time 8 Time

Inside Front Cover $17,095 $16,175 $14,545

Inside Back Cover $16,580 $15,685 $14,115

Outside Back Cover $18,075 $17,105 $15,340

Classified AdvertisingRecruitment Advertising, Appointment Notices And Announcements

Size 1 Time 4 Time 8 Time

½ Page Island $8,210 $7,790 $7,150

½ Page $7,900 $6,715 $6,1701⁄3 Page $5,955 $5,750 $5,290

¼ Page $5,030 $4,870 $4,545

Logo Ads $953 each (Positioned above directory listings.)

Position Charges: 25% additional Bleed: No extra charge General Advertising: Publisher warrants deduction of advertising

costs is not restricted by Section 19 of Income Tax Act. Advertisers who file Canadian tax returns can claim costs of this publication as a business expense. Taxes (GST/HST) will apply to all types of advertising in Canada. Rates do not include this tax. GST/HST does not affect advertising costs (except for tax exempt products). It is paid, but reclaimed from Canada Revenue Agency.

Commission And Cash Discount: 15% allowed to recognized advertising agencies only. Cash discounts 1% of net, if paid within 15 days of date of invoice, payable at office of publication in Canadian funds at current rate of exchange. Please make cheques payable to: Powershift Communications Inc.

FullPage Ad

½ Page

Island

¼ Page

Vertical

½ Page Horizontal

¼ Page Horizontal

1⁄3 Page Horizontal


Meetings & Events

Events are essential to most marketers for the simple fact no other medium enables you to develop new business, strengthen existing relationships, and position your firm as a thought leader better than face-to-face interactions.

Our Meetings & Events division offers numerous opportunities for brand exposure before, during and after each event: Prior to the event, we offer designated e-blasts as well as print

and web exposure. At the event, sponsors receive a speaking opportunity,

a promotional table and numerous networking opportunities. Post event, we provide sponsors with the attendee list and the

audio recording of speeches as well as a three-page editorial overview of the event along with a company logo.

As a sponsor you receive: Cost-effective exposure to Canada’s leading benefits and

pensions decision-makers. The opportunity to position your company as a thought leader. Unmatched insight into key customer priorities. Exceptional brand recognition as an industry leader. Ability to demonstrate your commitment to your clients and

associates. Excellent lead generation.

While each event differs in terms of the audience, it is designed to attract. Benefits and Pensions Monitor strives to deliver a balanced profile for each program so that the number of buyers far outweighs the number of sellers in the room. The emphasis on a proper audience balance allows for optimal networking and exceptional exposure to you, our valued sponsor.

For general information contact:Evelyn Austin, Direct Line: 905-415-0449, Office: 416-494-1066, eMail: [email protected] Dougall, Direct Line: 705-252-5074, Office: 416-494-1066, eMail: [email protected]

“Content was very interesting and well presented. Moderated questions at the end brought all presentations/topics together nicely.”

“I consider Joe Hornyak to be an excellent moderator. He had very thoughtful questions which indicated he is very well informed on the industry.”

“I found the presentation to be better balanced compared to what we are used to hearing at similar events.”

“The networking was a good complement with time before and after the session. Thanks so much for holding this event.”

“So glad I got a seat before you were sold-out! It was VERY educational. Thanks!”

“The speakers were articulate and well prepared. Their materi-als were well put together. Overall it was very professional.”

“I encourage Benefits and Pensions Monitor to continue organizing similar events.”

“Overall the presenters did an excellent job on all subjects.”

Testimonials

2017 Media Kitwww.bpmmagazine.com

2017 Meetings & Events Calendar

For More Information

These special industry events are held at a downtown location in Toronto, and all our events are half days. Registration and Break-fast start at 7:30 am – sessions and network-ing are from 8:30 am – 11 am. The Gold sponsorship rate is just $14,000 for each of the 3 lead sponsors ... or $12,000 if you book two or more events in a calendar year.A Gold-Level Sponsorship includes:1. A 30-40 Minute Speaking Opportunity2. Pre-event Coverage via BPM Print,

Digital, E-blasts & News Alert Platforms3. A Post-event Editorial Report by BPM

Staff Including Your Corporate Logo

4. Your Logo on All Promotional Material Plus Your Company Profile/Speaker Bio Promoted on BPM Online

5. Three Additional Registrations6. One Table Top Display7. A Full Audio Recording of the Event

on CD

Kristyn Dougall, Direct Line: 705-252-5074 Office: 416-494-1066 eMail: [email protected] Austin, Direct Line: 905-415-0449 Office: 416-494-1066 eMail: [email protected]

February-1

Controlling Plan CostsIncreasing drug costs, the demands of keeping an ag-ing workforce on the job and the ability to recruit the best new employees create big challenges for benefit plan sponsors. This is the most important subject of the year for all plan sponsors ... last year’s event was a sell out.

May

Target Date FundsDC pension plan sponsors looking to counter the apathy of their plan members will be able to explore the rise of Target Date Funds, how they work, and the responsibilities of both members and spon-sors.

November

Pension Investment ForecastWhat can plan sponsors expect in the coming year and what asset classes and strategies will be critical to their success over the next 12 months. Our experts will look at where it makes the most sense to invest in 2018.

March

ETFsCanadian institutional inves-tors are leading the world in the innovative application of exchange traded funds (ETFs) to realize their invest-ment strategies, says the ‘Greenwich Associates 2015 Canadian Exchange Traded Funds’ study. They increas-ingly are using ETFs for strategic asset allocations.

September

Canadian Equity& Fixed IncomeJoin us as a panel of experts, with proven track records in fixed income, explain why this asset class should be part of every investment portfolio and how plan sponsors can identify those managers who can navigate these unknown waters.

February-2

AlternativesLeading experts will look at both traditional and new growth areas associated with Alternatives and will explain the various risk characteristics for DB and DC plans.

June

Trends in Emerging MarketsAn EY ‘INSIGHT’ says ‘It would not be an exag-geration to say that the 21st century will be marked by the dominance of emerging markets.’ The fundamentals are there. The population is not aging, middle class consumers are emerging, and debt is at manageable levels.

April

Global EquityThe practice of separating domestic and non-domestic equity portfolios is facing fundamental challenges. The traditional approach limits the range of invest-ment choices at a time when the opportunities available to investors are broader than ever.

October

Survival Techniques For Smaller Pension PlansFoundations and Endowments and Small and Mid-size Pension plans face unique challenges. For example, their size limits their ability to participate in some assets. At this session, we will examine some of the approaches they can take – from OCIO to multi-asset investing.


PLEASE NOTE: Because event content and prices are subject to change without notice to meet industry needs we suggest you contact us to make sure you have current information. Sponsors and paid delegates will be notified.

General Information: bpmmagazine.com offers readers a 24/7 interactive pipeline to the leaders in the benefits and pensions industry. Supported by the strong editorial content of our print edition, bpmmagazine.com gives visitors an easy-to-access platform to get News Alerts, Event Information, Research, Thought Leadership, Multi-media Libraries and Directories.

We offer our partners a variety of options to deliver their message in a meaningful and measurable way to our audience of industry professionals. Exclusive sponsored emails Sponsored online content Media Banners on bpmmagazine.com Banners in our Daily News emails

Website Ads: Leaderboard (728 x 90) & Big Box (300 x 250)

10,000 impressions is 28 cents each or $2,800



Daily Email News Alert (per week): Leaderboard (728 x 90) $2,000

Big Box (300 x 250) $2,000

Classifieds/Announcements (per month): Includes logo/image and one week promotion of 50 word bulletin in Daily News email. Additional weeks in the email are available for $250.

Full Webpage Ad $1,000

Exclusive Sponsored Email (each): Contact your Account Manager for other online opportunities.

Email Blast $4,000

Research & Thought Leadership Sponsored Content (per year): $1,200

Commission And Cash Discount: 15% allowed to recognized advertising agencies only. Cash discounts 1% of net, if paid within 15 days of date of invoice, payable at office of publication in Canadian funds at current rate of exchange. Please make cheques payable to: Powershift Communications Inc.

Digital Advertising


Web ads shown at54% of original size.

Contact Us

Randy Bauslaugh, McCarthy Tétrault LLP

Ana Cacoilo, OMERS

Sylvie Charest, Consultant

Bruce Curwood, Russell Investments Canada

Rudy Dabideen, Heather Cox & Associates

Mike Gillis, Greystone Managed Investments Inc.

Bruce Grantier, InvestorLit

Greg Hurst, Greg Hurst & Associates

Joan Johannson, Johannson Consulting

Alain Malaket, NHRIPP

Karen Matsubayashi, TD Bank Group

Scott MacDonald, Willis Towers Watson

Mark Newton, Newton HR Law LLP

Hugh O’Reilly, OPTrust

John Poos, George Weston

Angela Vidakovich, Brookfield Investment Mgmt. Inc.

Robert Weston, Ellement Consulting Group

Contact Telephone Email

Michael Hughes, Sales & Marketing Director 416-494-1066 ext. 27

[email protected] Cell: 416-414-4639

David Halpert, Business Development Manager 416-494-1066 ext. 23 [email protected]

Frank Torelli, District Sales Manager 416-494-1066 ext. 26


John Simmons, Account Manager 416-494-1066 ext. 28


Keith Boa, Production Coordinator 416-494-1066 ext. 22 [email protected]

Cliff Persaud, Online & Social Media Marketing Manager 416-494-1066 ext. 21 [email protected]

Cathy McKerchar, Vice-President Of Administration & Circulation 416-494-1066 ext. 17 [email protected]

Joe Hornyak, Executive Editor 416-494-1066 ext. 15 [email protected]

Nienke Hinton, Staff Writer 416-494-1066 ext. 14 [email protected]

Evelyn Austin, Executive Meeting & Event Manager Direct Line: 905-415-0449 [email protected]

Kristyn Dougall, CMP, Executive Meeting & Event Manager Direct Line: 705-252-5074 [email protected]

Brian McKerchar, President & CEO Direct Line: 905-470-8025 [email protected]

Editorial Advisory Board

The Editorial Advisory Board consists of suitably qualified professionals who act in an advisory capacity regarding the content and direction of the magazine.

Editorial Advisory Board members meet informally and are consulted when appropriate to their areas of expertise, interest or jurisdiction. The members bear no responsibility for the contents of the magazine.

POWERSHIFT COMMUNICATIONS INC.245 Fairview Mall Drive, Suite 501 Toronto, ON M2J 4T1 Canada

Phone: 416-494-1066 Fax: 416-494-2536Benefits and Pensions Monitor is a publication of Powershift Communications Inc.


benefits and pensions 20 - bpmmagazine.com · bpm audience company size 60% 30% stats are...

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