benchmarking of responsive websites - uem sunrise websites - [ february 2016 ]
TRANSCRIPT
Industry and Non-industrial Reference Websites Benchmarking Moving Forward
Globally and Locally
As at: February 2016
Contents
• UEM Sunrise’s New Corporate Responsive Website
• Competition Property Developers
• Non property developers
• Benchmarking
• Recommendations
UEM Sunrise Berhad Web
UEM Sunrise Berhad Mobile
UEM Sunrise Berhad
Website
Mobile
WEBSITES - COMPETITION PROPERTY DEVELOPERS
iProperty Top 10 Malaysian Developers Summary
No. Company Name Responsive Website Mobile Application
1. Sunway Property Bhd 2. IJM Land Bhd 3. Sime Darby Property Bhd 4. S P Setia Bhd 5. Mah Sing Group Bhd 6. UOA Development Bhd 7. UEM Sunrise Bhd 8. IOI Group Properties Bhd 9. IGB Corporation Bhd 10. Gamuda Bhd - Property Division
Sunway Property Berhad Web
Sunway Property Berhad Mobile
Sunway Property Berhad
Website
Mobile
Sime Darby Property Berhad Web
Sime Darby Property Berhad Mobile
Sime Darby Property Berhad
Website
Mobile
SP Setia Berhad Web
SP Setia Berhad Mobile
SP Setia Berhad
Website
Mobile
Mah Sing Group Berhad Web
Mah Sing Group Berhad Mobile
Mah Sing Group Berhad
Website
Mobile
UOA Development Berhad Web
UOA Development Berhad Mobile
UOA Development Berhad
Website
Mobile
IOI Properties Group BerhadWeb
IOI Properties Group Berhad Mobile
IOI Properties Group Berhad
Website
Mobile
IGB Corporation Berhad Web
IGB Corporation Berhad Mobile
IGB Corporation Berhad
Website
Mobile
Gamuda Berhad Web
Gamuda Berhad Mobile
Gamuda Berhad
Desktop
Mobile
WEBSITES - NON PROPERTY DEVELOPERS
RHB Group Berhad Web
RHB Group Berhad Mobile
RHB Group Berhad
Website
Mobile
Poh Kong Jewellery Web
Poh Kong Jewellery Mobile
Poh Kong Jewellery
Website
Mobile
Samsung Electronics Berhad Web
Samsung Electronics Berhad Mobile
Samsung Electronics Berhad
Website
Mobile
Mercedes-Benz Web
Mercedes-Benz Mobile
Mercedes-Benz
Website
Mobile
Yamaha Corporation Web
Yamaha Corporation Mobile
Yamaha Corporation
Website
Mobile
WEBSITES – BENCHMARKINGBERKELEY UK / KEPPEL / CAPITALAND
Berkeley Group UK Web
Berkeley Group UK Web
Berkeley Group UK Web
Berkeley Group UK Web
Berkeley Group UK Web
Berkeley Group UK Web
Keppel SG Web
Keppel SG Web
Keppel SG Web
Keppel SG Web
Capitaland SG Web
Capitaland SG Web
Capitaland SG Web
Capitaland SG Web
FINDINGS & RECOMMENDATIONS
Findings & Recommendations
• Competitions in the Property Industry are (2) thronged i.e. (Websites and Smart Mobile apps as a customer touch-point), except for developers whom are not Mobile Apps-equipped:
a) Sunway Property,
b) IJM Land,
c) UOA Development,
d) IOI Group,
e) IGB Corporation and ;
f) Gamuda Berhad property division.
• Insertion of Product Videos (YouTube Linked) in between heavy write-ups on the Responsive web-pages (to break heavy-textual feel).
Findings & Recommendations
• To indicate UEMS Property prices, Built-up and Specifications as an added value to UEM Sunrise’s Product Microsites alongside proper C.I – approved products Colour Scheme.
• Insertion of updated Product & Lifestyle images on to UEMS Product (microsites).
• Updated Call-to-action (CTA) Touch-points on Corporate Responsive Website and Product Microsites.
• To ensure a smooth, efficient back-end Responsive Website design hosting (by ExaBytes) for UEMS Responsive Websites.
• To revisit and enhance content arrangement on UEMS Corporate Responsive Website (www.uemsunrise.com) as part of the Corporate Level rebranding strategy.
THANK YOU