ben & jerry’s ice cream
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BEN & JERRY’S ICE CREAM Sydney Marshall Block 3
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HISTORY Ben Cohen and Jerry Greenfield completed a correspondence course on ice cream making from the Pennsylvania State University. On May 5, 1978, with a $12,000 investment the pair opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont. In 1979, they marked their anniversary by holding the first-ever free cone day, now a nationwide annual celebration.
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PRODUCT VARIATION -Ben & Jerry's ice cream flavors are frequently changed, with seasonal and limited batch blends (such as Pumpkin Cheesecake) as well as annual variations.
Just Released : Goodbye Yellow Brickle Road, Chocolate Macadamia, Mission to Marzipan, Gingersnap, Pumpkin Cheesecake
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PACKAGING Ice cream from an ice cream truck, store, tub, carton, etc.
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Advertisement ExamplesBillboards, online website, TV, etc.
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ADVERTISEMENTS
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PRODUCT VARIATIONS -Sizes : kiddy, small, medium, large. -Product Variation : Ice Cream, Sorbet, and ice cream novelty products.
-Flavor Variation : Unlimited
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PRODUCT VARIATION
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NUTRITIONAL FACTSCherry Garcia Ice Cream Calories = 250
Fat = 14g
Carbs = 26g
Protein = 4g
Serving Size = ½ cup
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COMPETITORS DifferencesBen & Jerry’s offers better ice cream, for similar (if not cheaper prices)
Ben & Jerry’s has a free cone day!!!
Ben & Jerry’s has a lock device designed for their ice cream, so the customer can control how they eat but still enjoy it!!