ben barker

Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Search Operators: Navigating Google's Index

Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ •

[email protected]


Summary of Content● Brand

○ Finding unlinked brand mentions to monitor brand coverage

○ Acquiring backlinks from publications that are already speaking about your brand

● Technical ○ Using site: when looking at an overview of indexation○ Finding examples of duplicate content within the index

● Linkbuilding

○ Using operator strings to find linking ops for local government business websites

○ Finding broken links on Wikipedia● Recruitment

○ Using operators to find staff!


Brand

Brand MentionsSearch Operator: intext:firecask -site:firecask.com -"donnelly firecask" -facebook.com -twitter.com -linkedin.com

Uses -

Finds mentions of your brand onlineOpens doors to potentially gaining new backlinksReputation overview for brand


Brand SERP


Technical

Site IndexationSearch Operators: site:debenhams.com site:debenhams.com -www.site:debenhams.com -www. -int. -finance. -mystore. -thedailydebrief -reviews. -m. -bookings.

Uses -

Overview of site indexationCan use this operator to see the order of indexationYou can also view subdomains to check for issues (dev sites indexed)


Indexation SERPS


Linkbuilding

Backlink opportunitiesSearch Operators: law inurl:guest-postinurl:.ac.uk "seo guide"site:wikipedia.org employment law intext:"citation needed"

Uses -

Find sites that accept guest contributorsFind content that could benefit from being updated (if you update it then you have the chance to get cited)


Linkbuilding SERPS


Recruitment

Finding people!Search Operators: site:linkedin.com seo "manchester"site:plus.google.com intext:"worked at nandos"

Uses -

Find sites that accept guest contributorsFind content that could benefit from being updated (if you update it then you have the chance to get cited)


Recruitment SERPS


FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

ben barker

Marketing