Below & Above the CloudHans L. Gerke

Once Upon a Time

Below the Cloud

the IT Revolution...

Applications that will changeour life

Google Docs

Share spreadsheets, documents, presentations,..Cooperate simultaneously in teamsAccess from anywhere, your notebook, an internet café, from an Iphone...

Slide Rocket

Create presentations onlineShare presentation creationProtect your brandOnline show

Workday

Created by founder of PeopleSoftPeopleSoft being sold to OracleHe has developed the same applications...in SaaS

Photoshop.com

Organize your pictures onlineEdit and improve

...from anywhere

Share with friends or colleagues

Lotus Live

Mails, files, contacts,...

All in one place

Collaborate online

with just one browser

BaseCamp

Manage projects, assigntask, collect feedback...Collaborate with teams and customersfrom anywhere

Google Wave

Mails, instant messaging, file sharing...and many more to comeall in one applicationwith just one browser

EditGrid

Advanced spreadsheetOnline collaborationIntegrate data with Google Mapswith just one browser

This was just a sample

Cloud applications enable✓Advanced online collaboration✓Integration with social networking✓Enhanced Mashups

And all this with justOn

e br

owse

rFrom anywhereany deviceNothing to installto upgrade

THE

PAST

THE CLOUD

IT becomes UTILITY

UTILITY becomesVERSATILITY

One

Need

OneApp

Great Visioneers said

«PC will never replace mini»«Internet is a fashion trend»«No one will buy an Iphone»

Now they say

«Cloud will never fly»no kiddingthey say

that...

2008 Soon€16B

A lot of moneyWhat we think

OK coolBut nowCan you tellThe Cloud?What’s above

LEMON OPERATIONS

Above the Cloud?

The Galaxies

LEMON OPERATIONS

thousands andthousands ofplanets

LEMON OPERATIONS

MICROSOFT

IBM

HP

GOOGLE

AWS

ORACLE

SALESFORCE

Hosting

AggregatorsIntegrators

VARs ISVs

VerticalChannels

CISCO

VARs

Integrators

VerticalChannels

AggregatorsISVsHosting

VerticalChannels

Integrators

ISVs

Aggregators

VARs

Hosting

Aggregators

VARs

ISVs

Integrators

AggregatorsVertical

ChannelsApplication providers

Application providers

Application providersAugmented Reality

All planetsare differentbut can be

C a t e g o r i e sgr

oupe

d in

to