believe you know all of it about search engine optimization? let us prove you wrong

3
Believe You Know All of it About Search Engine Optimization? Let Us Prove You Wrong Search engine optimization (SEO) is perhaps the most important internet marketing strategy around. Performing effective SEO on your website can dramatically increase your website's exposure and the amount or organic, targeted traffic it receives. This articles contains some essential SEO tips for you to utilize on your website today. To bring more visitors to your web site, be sure to optimize your site so that search engines can find it easily. Use popular keywords and tags in your site's title tag. Search engines give a great deal of weight to this tag, so include the best, most powerful phrases and keywords in it. For the best results in search engine optimization, be sure to use only the highest quality of content. It doesn't matter how many great keywords you have in an article if the article is dull, trite, or simply badly written. Search engine bots are not going to buy your product or service, people are. If your article can't impress people your search engine rankings won't matter. Have useful and informative information on your website. If you create a resource center for people to visit, not only will you attract clients and customers, but also you will attract the search engines as well. This is important for being found on google and yahoo, just to name a few. Although novice search engine optimizers believe that HTML must be complex and thorough, it's actually the exact opposite. You should keep your layout as simple as possible. The easier it is for a search engine to index your pages, the higher you will rise in the rankings. Remember, the goal is to optimize your site, not to create a jumbled mess of code. The best way to optimize your site for search engnes is to make it great. If your site shows up on the first page of a search engine's ranking, that means it is one of the best 10 in the world on that topic. If your site isn't one of the best 10 in the world, improve it until it is. Title tags are a critical part of Search Engine Optimization. Title Tags appear in your browser window in the title bar. They clue the search engine in as to what kind of information is on your page. You should label each page's title tags with http://www.deepakbansal.com/ different keywords to bring in more hits. Develop a free calculator, e-book or other electronic product to give away on your website. Be sure it features your website address and business name so people can come back for related products. Post links to the free product on forums related to your field to drive more traffic to your website.

Upload: aboundinghangov05

Post on 08-Aug-2015

12 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Believe You Know All of it About Search Engine Optimization? Let Us Prove You Wrong

Believe You Know All of it About Search EngineOptimization? Let Us Prove You Wrong

Search engine optimization (SEO) is perhaps the most important internet marketing strategyaround. Performing effective SEO on your website can dramatically increase your website'sexposure and the amount or organic, targeted traffic it receives. This articles contains someessential SEO tips for you to utilize on your website today.

To bring more visitors to your web site, be sure to optimize your site so that search engines can findit easily. Use popular keywords and tags in your site's title tag. Search engines give a great deal ofweight to this tag, so include the best, most powerful phrases and keywords in it.

For the best results in search engine optimization, be sure to use only the highest quality of content.It doesn't matter how many great keywords you have in an article if the article is dull, trite, orsimply badly written. Search engine bots are not going to buy your product or service, people are. Ifyour article can't impress people your search engine rankings won't matter.

Have useful and informative information on your website. If you create a resource center for peopleto visit, not only will you attract clients and customers, but also you will attract the search enginesas well. This is important for being found on google and yahoo, just to name a few.

Although novice search engine optimizers believe that HTML must be complex and thorough, it'sactually the exact opposite. You should keep your layout as simple as possible. The easier it is for asearch engine to index your pages, the higher you will rise in the rankings. Remember, the goal is tooptimize your site, not to create a jumbled mess of code.

The best way to optimize your site for search engnes is to make it great. If your site shows up on thefirst page of a search engine's ranking, that means it is one of the best 10 in the world on that topic.If your site isn't one of the best 10 in the world, improve it until it is.

Title tags are a critical part of Search Engine Optimization. Title Tags appear in your browserwindow in the title bar. They clue the search engine in as to what kind of information is on yourpage. You should label each page's title tags with http://www.deepakbansal.com/ different keywordsto bring in more hits.

Develop a free calculator, e-book or other electronic product to give away on your website. Be sure itfeatures your website address and business name so people can come back for related products.Post links to the free product on forums related to your field to drive more traffic to your website.

Page 2: Believe You Know All of it About Search Engine Optimization? Let Us Prove You Wrong

In search engine optimization every use of akeyword will benefit a website. Savvy webmastersremain aware of this and include keywordseverywhere, even in file names and URLs. Notevery keyword use is treated equally by searchengines, but all of them have some positive effect.URLs and file names with keywords contribute theirlittle bit to optimizing search engine results.

Make sure to research your keywords beforeplacing them into your content. Try using websiteslike Google's Keyword External Tool or Word Tracker to see what keywords are "hot" when it comesto your subject matter. By strategically using and placing keywords like this, you can raise yourranking in the search engine results.

Repeat, repeat, repeat... It is highly effective to litter your new page with your keyphrase orkeywords. Try to have your keyphrase used five to ten times for every one-hundred words on yourpage. Repeat your keyphrases or keywords often to help increase your ranking with the searchengines.

Choose a keyword phrase instead of just a keyword. Search statistics have proven that almost 60percent of search engine queries involve two or three keywords. Try to work keyword phrases intoyour pages to get the best results from searches, while reducing competition. Some call thesephrases long-tail keywords, and they help you by bringing more focused readers to your pages.

As you optimize stock market website your site, remember that your actual business competitors andyour search engine results competitors aren't necessarily the same companies. This will determineyour specific keywords as you begin to generate your site content. If you sell life insurance, yourkeyword should include both words: "life" and "insurance".

To get a significant page rank boost from a single link, sponsor a non-profit .edu domain site. Anysite must meet strict criteria to obtain this domain and because of that, a link from a .edu domainwill increase your page rank significantly. Sponsoring a site is one of the most cost efficient ways toboost your page rank.

If you are optimizing a blog, your post title tag should be optimized separately from your blog title. Itis important to try to use the major keywords you've selected for the topic of your blog in the posttitle tag as major Internet search engines will index those tags and put a high priority on them.

Make sure that you are using unique content on your site. There is nothing worse than someonereading what is on your site and thinking that it sounds exactly like something that they readelsewhere. Before you place anything on your site make sure that you check it to make sure it isunique.

Include an XML sitemap on your website to help search engines find every part of your website.

Page 3: Believe You Know All of it About Search Engine Optimization? Let Us Prove You Wrong

Google offers a free sitemap creation tool, which will create a sitemap in a way that Google has aneasy time reading. Don't forget to update your sitemap often as it will change as you add and removepages.

Be sure that all the links on your website are pertinent. If you are selling energy crystals, don't putlinks on your website for a roller skating rink. Remember that everything on your website shouldoffer value and pertinent content to your customer. That is what will keep people who are genuinelyinterested in your product or service coming back to your website.

SEO covers a variety of different things. A multitude of options exist that can boost the rankings ofany site. These tips will help you to get started and will help improve your page.