belgium powerpoint presentation template dilan sakar ...€¦ · powerpoint presentation template...
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![Page 1: Belgium PowerPoint Presentation Template Dilan Sakar ...€¦ · PowerPoint Presentation Template June 19th, 2017 Belgium Dilan Sakar Noemie Haverhals. MAHALIA CALVIN KLEIN BELUX](https://reader034.vdocuments.mx/reader034/viewer/2022050106/5f444711754c621d753d44fc/html5/thumbnails/1.jpg)
PowerPoint Presentation TemplateJune 19th, 2017
Belgium
Dilan Sakar
Noemie Haverhals
![Page 2: Belgium PowerPoint Presentation Template Dilan Sakar ...€¦ · PowerPoint Presentation Template June 19th, 2017 Belgium Dilan Sakar Noemie Haverhals. MAHALIA CALVIN KLEIN BELUX](https://reader034.vdocuments.mx/reader034/viewer/2022050106/5f444711754c621d753d44fc/html5/thumbnails/2.jpg)
MAHALIACALVIN KLEIN BELUX
BRIGHT FAMILY DOCTOR
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UNESCO INTERNATIONAL RAPPORT
MILLION ILLITERATE
PEOPLE
0
“Out of 750 million illiterate people 2/3rd are women”
YEARS LATER THE
GROUP IS THE SAMEMILLION ARE FEMALE CHANGE OVER TIME
20750 76
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MISSION OF CALVIN KLEIN
CREATE CULTURALLY RELVANCY
YOUTHCULTURAL ACTIVISM EQUALITY
CULTURALLY RELEVANT YOUTH
SUPPORT MINORITY
DEFY THE BOUNDERIES 70 % MILLENIAL
LOW LEVEL DONORS
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#giveheraCUPleofletters
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GIVE HER AN A
AcceptanceAchieveAction
Advantage Allow
Amazing AwesomeAmbitious
Accomplishment
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CITYTRIP FOCUS
1GIVE VOICE AND
INCREASE AWARENESS
2DONATE TO INNOVATION AND SUSTAINABILITY
3TRIGGER USER
GENERATED CONTENT
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EXECUTION
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• DIGITAL AND SOCIAL
• INFLUENCERCAMPAIGN
• IN STORE ADVERTISEMENT
• PR STRATEGY
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PLANNING
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BUDGETTARGET AUDIENCE & MEDIA
We want to communicate to women of Low Level
donors
Build awareness via Digital & Social media
Leverage PR value of the campaign via earned and
paid media
Assure visibility in store
TMINGS
17/06 16/07 14/08 02/09 20/10 10/12 3JAN 8 MARCH
2020
BRIEFIN
G
CREATIVE
BRIEF
CREATIVE
CONCEPT
DEBRIEF &
ADAPTATIONSTESTING FINETUNING
CREATIVE
PRODUCTIONON AIR
OTHER
FEE
40.000 EUR
PRODUCTION BUDGET
300.000 EUR
COMMUNICATION
PRINCIPLES
JEP GUIDELINES
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PowerPoint Presentation TemplateJune 19th, 2017
#giveheraCUPleofletters
SUMMARY
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THANK YOU
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