being wise with unwanted paint

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WasteMINZ Mid-Year Roundup 2013 . Wellington

BEING WISE WITH UNWANTED PAINT

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• Idea conceived in 1999• First service started with humble beginnings in

2004• 1 Auckland store• 6 trial days• Lessons learnt the hard way,

never to be repeated

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• Today• Over 50 Resene ColorShops nationwide

accept PaintWise returns• Plus the PaintWise service calls on

council facilities• Plus provides a paint recovery

programme for other companies

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• The key lessons?• Service must be convenient!• For us that means…

• Available in all our key stores nationwide• Whenever they are open• Customers can bring back paint when it suits

them – not to fit our timetable• Any brand so they can deal with all their paint

at once

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• If you make it easy to do the right thing many people will

• The path of least resistance is strong… People will not go far out of their way to recycle

• No-one wants to pay the cost

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• So who pays?• Resene PaintWise is part of a charitable

trust – The Resene Foundation • Funded by• Levies collected from retail sales of paints • Levies for non Resene paints returned• Resene

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• A charge to return products acts as a disincentive• Resene charges a levy upfront on purchases• No charges to Resene retail paint returns at

time of return• Legacy of Resene paint in garages prior to the

service starting can be returned free

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• Key successes• Has diverted over 1 million packs from landfill• Over 50,000 litres of recycled paint provided

free to cover graffiti all over NZ• Community paint donated free from selected

stores to community projects• Over 200,000kg of steel recycled

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• Key successes• The only nationwide paint and paint

packaging recovery programme to stand the test of time• Others have come and gone

• Turns 9 this year!• Accredited by the Ministry for the

Environment

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• What happens to the paint received?• Blended together to create 100% recycled paint

provided free to cover graffiti• Good quality Resene paint donated to community

groups and activities• Solventborne paint sent to solvent recovery

• Recovered solvents are reused in other industries

• Other waterborne paint used in construction materials

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• What happens to the packaging received?• Metal packaging – recycled• Plastic packaging is chipped and washed and

made back into Resene plastic pails using 100% recycled post consumer content• World first with a custom built plant

developed in Auckland to enable this

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• Effects on the community/others• Moved the burden from councils and

ratepayers to paint users• Auckland Hazmobile used to accept paint

returns • Phased out over a period of time with

paint returns all redirected to PaintWise

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• Effects on the community/others• Large volumes of paint available

to community groups• Has led to significant reduction in

graffiti in areas such as Porirua where they have undertaken a sustained programme to cover graffiti promptly

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• Education is important too• Also includes an education element• Only buy what you need• Use up all your paint• Store paint so it lasts• Reuse packaging materials

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• Education is important too• Also includes an education element• Recycle the empty container• Donate to charity• Buy good quality paint that will last• Save unnecessary washing up

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• Leading the way into the future• Teaching others how to take care of paint

wastes• Resene Eco.Decorator programme

• Focused on professional contractors running their business in a sustainable manner

• PaintWise• WashWise• Sustainable principles

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• Leading the way into the future• Looking at more uses for the waste

products to use them in the best way possible

• Encourage more councils to choose recycling over landfilling• Typically it is ‘cheaper’ to landfill but not if you take

all costs into account

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• Product stewardship for us is a team effort• Resene initiative with support from• Ministry for the Environment• Many councils• 3R, our operations partner• Plus most Resene staff are involved in the

programme through our stores

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• We need you on the PaintWise team• When you’re next decorating,

remember to be PaintWise with your paint!

• When you’re next making decisions on paint disposal, think PaintWise!

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THANK YOU

being wise with unwanted paint

Documents

wasteminz midyear roundup

nationwide paint

nzcommunity paint

activitiessolventborne

unwanted paint

resene retail paint

paint recovery programme

litres of recycled paint