being there with google: stephen murphy @ google
TRANSCRIPT
Being There with GoogleStephen MurphyAgency Development Manager
Google Confidential and Proprietary
Be There Be Relevant Be Optimised
Google Confidential and Proprietary
Legal Industry Search Queries
Google Confidential and ProprietarySource: eMarketer, Smartphone share of total Mobile Phone market, February 2015
Google Confidential and Proprietarywww.howtogomo.com
Google Confidential and Proprietary
Be Relevant - Search is Changing
Google Confidential and Proprietary
Google Confidential and Proprietary
Be There Be Relevant Be Optimised
Powerful AdsFor a multi-device
world
Smarter AdsFor varying user
contexts
Advanced ReportingTo Optimise your marketing efforts
Google Confidential and Proprietary
Be There - Powerful Ad Formats
Google Confidential and ProprietarySource: Google/Ipsos ‘Our Mobile Planet’, United Kingdom, 2014
Google Confidential and Proprietary
Be Relevant - Smarter Ads
Google Confidential and Proprietary
Be Optimised - Powerful Reporting
Google Confidential and Proprietary
Be Optimised - Device Insights
Google Confidential and Proprietary
Thank You!