being culturally digital……

what people wanted to find out about

brands = people

people = media

Interestingness is the currency of the internet

Sharing is the culture that underpins the internet

Effect

Cause

Separating strategy and tactics

interestingness and sharing……

Where really smart people share really smart things

Some more inspiring places

…or just look at what these guys read…

..this bit…

…or these Zed/ZO blogs

…and keep reading these …

this stuff is interesting……because

these people are interesting

people > search engines at finding interestingness

places to share stuff

this isn’t me

this is me

reputation = result of sharing stuff

Twitter = sharing on steroids

=

+ +

the question is not whether to use it

it is how many things you can use it for

=

(clue: not advertising)

Follow interesting people

Sort them into relevant groups

…then listen for a bit before joining in

(like we tell brands to…)

http://www.flickr.com/photos/seanomalone/

…because it’s all about joining in….

blog comments

(like we tell brands to…)

then add yourself to lists

networks……

@graemewood: anyone got any "bad examples" of brands using social media?

case studies from:

networks cross agency, country and category borders

ZO Planner: what should my client avoid on Twitter?

…in 15 minutes…

Planning Director, Universal McCann Asia-Pacific

Planning Director, WPP Hong Kong

Digital Strategist, Geronimo London

Digital Planner, RedWeb PR, UK

Account Director, TriMedia PR, UK

making stuff……

this isn’t why YouTube is so important this is

I can’t write code, but making widgets is really easy

this looks difficult but took an hour to learn

visualising stuff……

Spezify.com

Tweetreach.com

Neoformix.com

…I’ve got loads more of these….

measuring stuff……

Client iGoogle dashboard

low cost, professional quality

,,

free demo – great for pitches

…I’ve got loads more of these too….

…I keep them here….

your turn……

Twitter: @graemewood

Blog: GeekMedia

Delicious: Irata

Slideshare: Irata