being a market leader in an always-connected world

Being a market leader in an always-connected world Srini Koushik President & CEO

NTT I3

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© Copyright 2014 - NTT Innovation Institute Inc.

ABOUT THE PRESENTER


Srini Koushik is President and CEO of NTT Innovation Institute Inc. (NTT I³, pronounced NTT I cubed) the Silicon Valley-based R&D arm of the NTT Group, a global leader in information and communications technology ($132B in revenue in 2012). Srini was 30 years of experience as Programmer, Architect, CDO, CIO and CTO for Fortune 100 Companies including IBM, HP and Nationwide. Srini is an Open Group Distinguished Certified Architecture profession leader. He has published several articles, holds three patents, and co-authored a best-selling book, Patterns for e-business, in 2001. He was elected to the IBM Academy of Technology, and was named an IBM Distinguished Engineer in 1996. He was also named an Elite 8 CIO by Insurance and Technology, a Top 25 CTO by Infoworld, a Top 10 All-Star in the financial services industry by TechDecisions, and a 2014 Computerworld Premier 100 Technology Leader. Srini holds a bachelor’s degree in physics from the University of Madras, a master’s degree in computer science from the University of Bombay, a master’s degree in business administration from Ohio State University, and has completed executive education courses from both the MIT Sloan School of Management and Duke University. Srini enjoys skydiving, hang gliding and other extreme sports. He is currently working towards his private pilot license. He enjoys traveling and has been to 51 countries and wants to visit the other 144 countries in his lifetime. He lives with his wife, daughter and Sheltie in Monte Sereno, California.

Where is technology headed?


Computing power continues to increase


IBM/360 Model 75 Used for sending Apollo 11 to the moon. 1969

1,000,000,000

iPhone 5S. Used for just about everything. 2013

X

Computers are becoming smaller and specialized

Built for purpose Simple Aesthetically designed Intelligent and learning Network connected


And more pervasive

Sensors

Wearables

Home appliances

Automobiles

Machines

50 billion connected devices by 2020 (Cisco)


The way computers interact with humans is changing

Touch

Voice

Biometrics

Haptic

Gestures

Vision

From keyboard and mouse


SENSOR

DEVICE

DEVICE

LE Bluetooth, Wi-Fi, Cellular, Mesh, Manet

NETWORK ACTUATOR

DEVICE CLOUD SERVICES

CLOUD-BASED INTELLIGENCE

•  Mashery •  Custom •  Machine

Learning APIs

•  Nitorgen IO •  Custom actuator

•  GPS •  Gyroscopes •  Touch •  Microphones •  Cameras •  Etc.

•  Smartphones •  Wearables •  Smart Applications •  Connected Devices •  Raspberry or Arduino-

based custom devices

•  Touch •  Voice •  Haptic response •  Gestures •  Biometrics •  Vital Signs

HUMAN

And the way they interact with one another is also evolving rapidly


Leading to the digitization of the analog world

2001 2004 2007 1995 2008 2011

BOOKS MUSIC GENOME PHOTOS MOVIES PERSONAL DNA ANYTHING


The digital world is always connected

Google Project Loon

Zuckerberg’s Internet.org

PAN


MESH LAN WAN

And the cloud makes it available—all the time, from any place


Now, we have the ability to go from digital back to analog on demand

Foodini, a 3D food printer by Natural Machines


©solarpix.com

Blurring the boundaries between physical and digital


How have humans evolved with technology?


The world is connected online

2.89 billion Internet users

8 new Internet users added every second (internetworldstats.com)

1.28 billion Facebook active users (Facebook)

255 million Twitter active users (Twitter)

968 million smartphones sold in 2013 alone. (Gartner)


The network effect of these connections is immense


One user joins Facebook At five friends, the user’s network value

is 36

An average user with 130 friends has a network value of

17,161

Source – The New Sharing Economy Latitude and Shareable Magazine

Creating the new sharing economy which changes how we consume goods and services


With the emergence of asset-light customers

Don’t own assets

Share them on demand

Motivated to save space,

time and money

Lyft, Zipcar, Uber

Google Shopping Express, Amazon Prime

Airbnb, Couchsurfing

TaskRabbit

Fiverr, oDesk


These customers are Apple-ized

Enterprise use of technology

Consumers’ technological expectation

How consumers would like to use technology

Digitization of services

Instant information

User-centric experience

EXPECTATION GAP

EXPERIENCE GAP

2000 2013

BYOD

Design-centric

Easy to use and to implement

Easy to switch

Smaller and faster

2007

Simple and seamless


These consumers are empowered by the cloud and crowd


And they’re taking control of their data

•  The Ephemeral Internet

•  Users own data and privacy

•  Active defense


How are these changes impacting enterprises?


Today’s leaders are digital businesses

Wi-Fi

Mobile payments

Mobile apps

Context awareness

Big-Data analytics

§  Jim Smith, Male §  Birth date: 09.27.1975

§  Tall Soy Latte, Mon-Fri §  Tea + Mocha Frappuccino, Saturday

§  Mon-Fri: 150 3rd St., San Francisco §  Sat-Sun: 1050 University Ave, Palo Alto

§  Music Downloads: Jazz, R&B §  Game Downloads: Word Puzzles

§  Coupon: Venti Soy Latte for price of a grande §  Coupon: Buy one get one free, Sundays


Who recognize the dangers of digital disruption


They reimagine the experience and don’t just reengineer it

SECURE – SEAMLESS – CONTEXT AWARE


Property

Automobiles

Currency

Mutual funds and retirement plans

Banking and lending

Self driving cars

Asset-light lifestyle

Crowd funding

Micro financing

Electronic currency

They re-imagine financial services


Genomics

Patient empowerment

Primary care alternatives

Wearables/implants/ingestibles

Social aging

Reimagine healthcare


How are market leaders responding


Innovation is the set of capabilities that allows the continuous realization of a desired future by transforming what is possible into what is valuable for many

BUSINESS (VIABILITY)

PEOPLE (DESIRABILITY)

TECHNOLOGY (FEASIBILITY) Process

innovation

Functional innovation

Experience innovation

Emotional innovation

Recognize the importance of human-centered design


Build agility into their enterprise

Encourage experimentation

Accept failure as a route to great ideas

Give people time to think

Foster creativity and playfulness

Embrace cross-domain interaction

Be willing to change

THINK SMARTER – ACT FASTER – FLEX YOUR BUSINESS


Choose CRAFTSMANSHIP over standardization


The business tenets of the cloud are embedded in their DNA

•  Innovate, experiment and integrate

•  Do not undertake large, multi-year transformational programs and big software platforms

•  Lower barriers to entry by simplifying access to resources

•  Hide the complexities of IT services, and make it easy for users to consume these services

•  Scale rapidly based on consumption

•  Provide transparent and consumption-based costs


Demographic Data

Sensorial Data

M2M Communications

Social Conversations

Transactional Data

Have mastered their data, gain insights and act on them


Capture

Cleansing and Storage

Analytics

Insights

Decisions

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