beiersdorf chooses winners of the 2015 innovation competition
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Beiersdorf Chooses Winners of the 2015 Innovation CompetitionTRANSCRIPT
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Beiersdorf AG
Corporate Communications Tel. +49 40 4909-2001 [email protected]
Unnastrae 48 Fax +49 40 4909-2516 www.beiersdorf.de/ .com
20245 Hamburg, Deutschland Seite 1 / 2
PRESS RELEASE
Beiersdorf Chooses Winners of the 2015 Innovation Competition
Second Beiersdorf Innovation Pitch at international trade fair in-cosmetics
This years winners are AZELIS Deutschland Kosmetik GmbH, SILAB S.A. and
SYMRISE AG
Winning ideas will be further developed together
Hamburg, (April 15th, 2015) As part of in-cosmetics, the worlds largest trade fair for cosmetic
ingredients, last night Beiersdorf crowned the three winners of this years Beiersdorf Innovation
Pitch in Barcelona. The winners are AZELIS Deutschland Kosmetik GmbH for a cross-industry
approach to new sensorial experiences, SILAB S.A. for a new active ingredient for
compromised skin and SYMRISE AG for an innovative formulation platform. Now the
distinguished companies have the chance to continue to develop their promising projects under
the umbrella of Beiersdorfs strong brands NIVEA and Eucerin. A total of 46 exhibitors submitted
their ideas for the competition.
May Shanaa, Head of Global Beiersdorf Research & Development, presented the awards to
the winners of the second big innovation competition of the NIVEA producer before an audience
of about 500 trade fair exhibitors and visitors. Innovation is the foundation of our success. With
our strong brands we aspire to be the No. 1 skin care company in our relevant markets. In order
to achieve this, collaboration with external partners is essential, says May Shanaa. Thats why
Im so happy that our innovation competition is a success once again this year. The suggestions
that were submitted have again exceeded our expectations with their high quality and potential.
The Beiersdorf Innovation Pitch is part of Pearlfinder, the overarching open innovation
initiative which Beiersdorf started in 2011. Pearlfinder is a confidential network based on a
secure web platform that enables knowledge sharing between Beiersdorf Research &
Development and external partners all over the world. Here Beiersdorf researchers post
technical problems for which external partners can submit possible solutions. With this secure
and confidential space, it is also possible for our partners to submit new innovative ideas to be
explored jointly with Beiersdorf. More information available at http://Pearlfinder.Beiersdorf.com.
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Beiersdorf AG
Corporate Communications Tel. +49 40 4909-2001 [email protected]
Unnastrae 48 Fax +49 40 4909-2516 www.beiersdorf.de/ .com
20245 Hamburg, Deutschland Seite 2 / 2
About Beiersdorf AG
Beiersdorf AG is a leading provider of innovative, high-quality skin care products and has over
130 years of experience in this market segment. The Hamburg-based company has over
17,000 employees worldwide and is listed on the DAX, the German benchmark equities index.
Beiersdorf achieved sales of 6.3 billion in financial year 2014. NIVEA, the worlds No. 1 skin
care brand*, is the cornerstone of the companys brand portfolio, which also includes brands
such as Eucerin, La Prairie, Labello, and Hansaplast. Beiersdorfs wholly owned affiliate tesa
SE, another globally leading manufacturer in its field, supplies self-adhesive products and
system solutions to industry, craft businesses, and consumers. * Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2013.
Contact: Beiersdorf AG Inken Hollmann-Peters Vice President Corporate Communications & Sustainability Tel: +49 40 4909-2001 E-Mail: [email protected]